Ad agency creatives at Euro RSCG turned once again to production company @radical media and Editor Jeff Ferruzzo of Outside to take Dos Equis' award-winning "Most Interesting Man" commercial campaign online for a new series of action-packed webisodes. The series, directed by Paul Lind, is entitled "Survival in the Modern Era" and features a young adventurer -- Bear Grylls -- as he details the lessons to be learned online at Dos Equis' "Most Interesting Academy."
The webisodes launched last week. To view the new series online, go to: www.mostinterestingacademy.com
A modern-day survivor, Grylls stars in each episode precariously navigating through his urban terrain as he offers enlightenment on such topics as "Commuting," "Personal Safety," "Overcoming Obstacles," and Making an Entrance." In one comical episode, "Personal Safety," Grylls provides tips on self-defense. Two tattooed-roughnecks engage him in a scuffle. The first is defeated when he is quickly overtaken; the second drops his chain weapon in fear and runs away.