digital

 
 

Move over Bateman - your business card sucks!

Is it bone, eggshell or off-white? Oh my God, it even has a watermark. No! It doesn't matter it sucks anyway says this guy who spent 25 years designing a business card that won't fit in a rolodex, and who even has better hair than Bateman. Thanks The Denver Egotist

And for you guys who missed it in the cinema: Psycho: Business Card Scene.

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KICKERS PRESENTS RANDOM BANDITS WITH DIGITAL PUSH

Kickers, the classic footwear brand is launching Random Bandits, a series of short animated comedy sketches backed by an online campaign created by digital agency Holler.

In a deal with TV comedy show Modern Toss, Kickers has produced a series of three short animated comedy sketches featuring a mix of brand new and classic Modern Toss characters, oversized boots and flies mulling over some very bizarre celeb rituals.

The brand, synonymous with popular British culture, is using digital media to reaffirm itself with its target audience of 19-35 year olds.

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fx4Charity

Another web launch from Three's (we're not a charity but we sure have a conscience) Co.

Just pass this - www.fx4charity - on to your finance director and the next time you need to try and persuade them to sign off business travel (remember the days when you could wangle a shoot in the South of France at the drop of a bikini?) you can say - "Ah but NOW all our foreign exchange can be having a Positive Effect and generating money for good causes."

They will no doubt counter with the spurious argument that the euro exchange rate means it's cheaper to re-create fine film-friendly weather in the turbine hall of Tate Modern (it's been done, remember?) To which the correct response is - have you seen the kind of rates you can get on www.fx4charity.com?

Those with a protectionist tendancy might not want to mention that if you get all your animation done in the far east these days, or print your brochureware in Germany, you can use the fx4charity platform too.

Spotted by myrtle.

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Thru-you - where Kutiman remixes YOU tube into song.

Thru-you is where Kutiman remixes youtube proving that with the right editing unrelated youtube videos can become grand funk and dance music. "Through-You is a venue for music and art appreciation. The videos and music is shared out of love and respect, and is only meant to help expose and promote the featured artists. - this is my soundtrack today.

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Skittles today: all facebook, all the time. Skittles tomorrow : Wikipedia?

Even though I did say on Monday that "Skittles learns the hard way that social media can not be tamed", I do not subscribe to Mashable's theory which reckoned that "Skittles Swaps Homepage from Twitter Search to Facebook Page" because of the bad Skittles jokes that were filling the search stream.

No, I think Skittles are doing the full Modernista! instead of the full Monty and we can expect to see Twitter's logo float on top of any other user generated website tomorrow. Currently taking bets on Wikipedia 20:1, Youtube search 10:1.

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Skittles learns the hard way that social media can not be tamed.

Skittles.com has done a Modernista! and instead of filling a web page full of content themselves, they simply frame a twitter search of the word "skittles" and let the world tweeters with skittles on their mind fill it.
This begs to be messed with, of course. Fellow adgrunt Claymore a.k.a adtothebone has been having much fun. Examples:
Skittles is exploring new market opportunities in the suppositories category, where they shall be known as Skattles.
Never eat anything that rhymes with "spittles".
My noggin' has turned to a partially-chewed pile of Skittles. Waste the brainbow.

Also, about nine hours ago the anti-skittles known as barftherainbow on Twitter was born. Not a friend of your brand, Skittles, but all over your brand page.

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"Become a Doritos Guru" contest rewards creativity with $25,000 cash and the title of "Guru"

The Become the Doritos® Guru Contest is a nation-wide contest that asks Canadians to name the newest Doritos flavour and create a 30-second commercial about what the flavour inspires in them.

The winner will be declared "The Doritos Guru", receive $25,000 cash and one percent of their flavour’s Canadian net sales. Stardom is also up for grabs. The winning submission will be aired on national television as the brand’s new commercial.

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Cadbury's eyebrow dance commercial went viral with over 4 million views

I can stop asking if it'll be as popular as the drumming gorilla now, Cadbury's eyebrow dance viral has been viewed 4 million times, according to Cadbury.
To celebrate, or just be timely, Cadbury and Orange have gotten together and offer the dance-tune from the advert as a downloadable ringtone. Both Cadbury and Orange accounts are handled by Fallon - we know how to make things viral - London.

The ad debuted on January 23 during the Big Brother Finale on UK Channel 4, but soon appeared all over the web and even had celeb endorsements - Kayne west blogged it, so did Perez Hilton and Stephen Fry tweeted it calling it "...wrong. Wrong. Yet oddly right". You're so right Stephen.

click the image to watch the ad, you know you want to.

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#FollowFriday : The #adpeeps who tweet

Yesterday I asked who it there works in advertising on twitter - I figure other adpeeps will also want to find friend in the field out there. It's far too easy to find all the social media experts out there, but what about the discreet designers, the quirky copywriters, the always panicky producers and other fun stereotypes. We probably have a lot in common, that's why I want to find and follow all of you lot.

As a bunch of people retweeted my tweet, I've found lot of fresh new people to follow and here they are. From my highly unscientific polling here, it looks like there are more writers on twitter than artfolk. That can't be right.

Ad people:
darrellwhitelaw, been following him for a while now, because he laughs at my jokes. ;-) Kiddin. He's an an Art Director and Visual Designer in NYC.
thegirlriot a Copywriter into strategy, content management, and branding - also in NYC.
BetaRish is "a restless copywriter and poet seeking sales and stanzas everywhere" over in jolly old London.
jasonoke is a planning director "and a virgo, in case you were wondering". I dig virgos. ;-)
garethk I'm a planning director in the wilds of Boston MA
trevorcolom is a brand consultant / thinker / former planning director.
GrantSanders a writer who is in "Nantucket, mostly"
justinmccammon copywriter in Colorado.
nsedef threw her hands up and quipped " so much for the low profile" - she describes herself as a reluctant marketer. You're so outed now girl.
BBHLabs has two people tweeting from that name, they are malbonnington in New York & Melex in London.
Caff is our own caffeinegoddess "Copywriter/ACD type in Boston"
kellimarks another writer! She tweets " I work at @cjrwadvertising with @bryanjones and @cagolden" so in that tweet we scored three people and one agency, yeay! (except @cagolden is a locked profile so I figure we'll leave her off this list)
Fountainjohn is another copywriter reporting for duty located in Henley on Thames, England
gregbond does it all in Atlanta, where Texturl defends the words as well as his missus adgrrl. I'm currently in a phase of deep lust for Atlanta so I'm very seriously considering house-swapping with those two fine folk, course that means I gotta clean up around here first, egad. ;-9
Representing Philadelphia is a copywriter named jayninedee
adtothebone is our own Claymore who reveals his ad-path: creative director (previously producer, writer, art director & freelance designer)
swissarmywife hollers "Hi, I'm an Account Supervisor, splitting my time between Philly and Milwaukee."
MeJayne invents a cool title: "I'm a planning director but much prefer curious mind meets digital enthusiast"
shazell a planner in TO with these matters on the brain
tromlov meets both #adpeeps and #productionpeeps criteria by being a commercial producer.


Want to alert us to your presence? Comment here and/or tweet to #adpeeps I've found many more agencies and ad people, I just figured that those who want to play should use the hash tag!
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What is Facebook really doing with their user data? Engagement ads aren't as new as you think.

There's been a lot of chatter regarding Facebook's new "engagement ads" in the blogosphere (oh, spank me for using that word), for example ReadWriteWeb posted Facebook Plans to sell your data February 1 - and the old paper-press people have also written about this; The Telegraph Network cashes in on friends. Some posts were approriatly paranoid but the best one yet is Inside Facebook's "Could Facebook Soon Target Advertisements According to Your Mood?". That's creepy.

However the "new" Engagement Ads aren't new at all, and not active as Facebook's communications managed Matt Hicks explains here in a comment

Earlier this week, there were reports, originating from an article in the UK’s 'The Daily Telegraph' newspaper, which suggest that Facebook is doing all sorts of things that it is not doing. Let me explain what announcements and initiatives Facebook has actually undertaken:

At this years’ World Economic Forum, Facebook ran a series of polls during the many panel sessions to provide the Davos audience with real-time insight into the opinions of people outside of the conference. These polls were conducted on Facebook using internal tools. We were very pleased with the reception these polls received at Davos, whose audience is comprised of many world and business leaders. It is important to note that the polls that we ran at the World Economic Forum were not part of a commercially available product for advertisers and should not be confused with Facebook’s Engagement Ads.

Facebook’s Engagement Ads have been available since September. Early last week we separately announced that we were testing a new type of Engagement Ad, which enables advertisers to pose a question within the ad itself. Engagement Ads were not used to run the polls seen at the Davos conference.

Finally, I want to clarify that Facebook has, for many years, allowed the targeting of advertising in a non-personally identifiable way, based on profile attributes. For example, an advertiser could target an ad to male users over 30 years of age who list snowboarding among their interests. However, the advertiser does not receive any data about individual users, and only knows that their ad was shown to a certain number of users who fit the category. Further, Facebook is not selling any users’ information for market research purposes. Nothing has changed in our approach, and Facebook is committed, as always, to connecting users in a trusted environment.

Matt Hicks
Corporate Communications, Facebook

I've tried to find a way of contacting the people working for facebook without having to join facebook and I've come up short, so that comment will have to do. The irony aye? Why am I not (re)joining facebook? Unlike some people I know who gripe when advertisers get a hold of their data I don't put my data on places where it's dead obvious that the data will be chunked up and fed to advertisers in the first place. Facebook was never around just for the sheer fun of it people. If you don't like every sock-change and party-image post that you're making turn into an advertising opportunity, just opt-out from the start by not playing on facebook. Easy. I know, "everyone else is doing it", sure sure. But then five million flies eat shit. Doesn't mean you should. If all your friends jumped off a cliff....? ;-)

Note: Readwriteweb updated their facebook news with How a Facebook "Sentiment Engine" Could Be Huge.

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