File under: bound to happen. The best compliment your ad can get is when there's a gaming edition made, as has happened here with the Discovery Channel "boom de ada" song but set in Halo 3 and GTA IV. Cute, though I still like the Battlefield2 trailer homage to Sony Bravia balls best because that actually toook some 'directing' - though in game.
Bonus points for getting the squid in there at the right moment though. ;)