digital

 
 

Coal. Cheap, Abundant, Clean.

Ad-hacks. When comedy groups have nailed the whole execution of "real people talking about the product/lifestyle/emotional" thing - you know you have to stop using those testimonial cut-away in nice scenery ads, right? Please? Pretty please with sugar on top? just quit doing this already!

Adland: 
 

The Faceless people viral campaign goes meh.

While we did have some fun the faceless people viral campaign - especially collecting all those youtube films of faceless people sightings in the comments - the end result now that you can log in to http://www.facelesspeople.com/ and see the "project eagle" Lotus car it advertised, is tres boring.


I swear, I had to wait two minutes for the dang site to load. Here's a shot of their pretty numbers. After that I fell asleep. There's a car in there on the site, but no faceless people followup. Watch out for virals that start more interesting than they end.


Adland: 
 

Font Conference: "C'mon, get with the times, New Roman"

Font conferance - "This video wasn't long enough, so we made it double-spaced." Tee hee hee.

warning - Comic sans is (gasp!) The Hero. This is way funnier than I thought it would be.

Adland: 
 

Virgin Mobile - What Happens Next? TVC Interactive site now launched.

Host has just designed a new online interactive campaign for Virgin Mobile (Australia) where you the punter gets to choose the ending of three commercials for Australia's Virgin Mobile. On the site - whathappensnext.com.au - there's pens, speech bubbles and various "ka-pow" and "ker-plunk" sound effects that you can storyboard with to draw your own ending of either on of the three scenarios. The scenarios are "Mafia Kidnapping", "UFO Abduction", and "Police Getaway" - all situated around a strange diner in the middle of a desert. You could win a road trip adventure, complete with one-way flights to Cairns, $5000 cash, a Canon HD digital video camera, a phone… and that's on top of Virgin Mobile actually making the winning ad and it going on TV. There are also tons of runner-up prizes. The flash tool is pretty neat, but all I did was add arrows to everything and dot bomb-sounds all around.

Adland: 
 

Sarah Haskins Target Women: Feeding Your F---ing Family

Sarah Haskins mocks those so worthy of mocking house-frau dinnertime crock-pot cooking, 'healthy' fast food buying bizarro ads. I especially like that ad with the slow-mo "woooooooaaaw".

Adland: 
 

CaliforniaPsychics.com (2008) US (Web Ad)

If you can ask a psychic one question, what would it be?
Where is Osama Bin Laden?
What will the stock market do?
How will LOST end?

The people at CaliforniaPsychics.com have a different question in mind.

Adland: 
 

iPod "BRICKED" - is this the iPocalypse?

Here's a little something from Revision3 video where they imagine a world where everything can get bricked. I'm not posting it because I found it particularly hilarious, I'm posting it because - gag - there's a Candice Michelle GoDaddy ad tacked to the end and that was hilarious.

Adland: 
 

How advertising stuff works? Use YouTube for inspiration.

When I saw this HowStuffWorks.com commercial on TV, I felt it had to be YouTube inspired....and it was.

Adland: 
 

Hotels.com probably doesn't like Tech watch after this.

Really, I should quit worrying about what ad-support might do to editorial content, it doesn't stop anyone on TV from reading bad news about their own sponsors. Or - some media buyer is getting fired over this.

Via why advertising sucks.

Adland: 
 

Nike's Freestyle Basketball youtube viral bores me like all other fake virals.

I'm getting sick of these fake stunts posted to youtube that are secret little ads, aren't you? People hopping into jeans, climbing to catch baseballs, and now making impossible dunks for Nike. Perhaps it's because all I can hear in my head when I see it is Larry Bird & Michael Jordan saying "Nothing but net"* and then I get a wild craving for a Big Mac - even though I know that special sauce ain't nothing but thousand island dressing. Must dash and gorge on fatty burger now folks.
(*from McDonald's - Larry Bird / Michael Jordan - The Showdown (1993) - 0:60 (USA))

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