digital

 
 

BBH and Steve Harty keywords bought up at Google by SEO guru making a point.

Adfreak has a story on BBH's keywords being bought up by an SEO firm (which reminds me, just a little of Asa Baileys OgilvyHijack a few years back) - they explain:

Bartle Bogle Hegarty chairman Steve Harty dismissed the usefulness of paid search for an agency like BBH, saying, “We have a more targeted strategy than, ‘We’re open for business.’ Search is kind of indiscriminate in a way.” Reprise Media doesn’t agree, and it’s out to prove a point. It has purchased the Google keywords “BBH” and “Steve Harty,” which bring up ads that direct to a Reprise blog post laying out how dumb it is for agencies to downplay search. Copy for the BBH ad reads: “Looking for an Agency? Not Buying Their Own Branded Terms! Can You Trust Them to Manage Yours?”

While googling BBH I do find BBH on the top spot there - but no text ads? - and if you search for BBH here at Adland, you'll find that nearly every post mentioning BBH has a link to BBH in it. (How's that for poisoning the well? BBH should pay me for that google-juice!). If you search google for Steve Harty, you'll find the search marketing post explaining that they bought those keywords in the coveted top spot (right now that is) instead. No word yet on what the real Steve Harty thinks of this little stunt riding on his name.

Adland: 
 

Anti FRA-law web campaign.

Web agency Starring has joined forces with Fria Tidningen and created a website against FRA with the goal to sabotage the email traffic which the recently passed FRA-law now allows the Swedish National Defence Radio Establishment to read, or as they put it: "the right to intercept all internet exchange points that exchange traffic that crosses Swedish borders". (I guess it is best described as a mini-Echelon).

Swedish bloggers have been writing about this relentlessly since the discussions began, at one point creating a "blog-quake" where nearly every blog in Sweden was listed on the blog-trendgraph site Knuff.se was talking about FRA.
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So Starring's response is a site called HejFRA! (Hello FRA) - where Swedes can fetch a nice little .sigfile to use in their emails, with the idea to "pollute" the data that FRA catches. (Much like those echelon sigfiles years ago, remember them?). You can generate new versions by the click of a button, here's the first one that I got

Hello FRA!
There's no reason to read my mails. I have nothing to do with the ETA, Devrimci Sol or al-Qaida. I've never Ibadat (عبادة) nor built carbombs, I barely know what бомба means. But thanks for your interest!

PS. - Terrorist attacks won't likely be planned over unencrypted emails. Sabotage the FRA law at
www.hejfra.se

Creative posse at Starring: Fredrik Lundgren - Creative Director, Mattias Cederfeldt - Art Director,
Mia Robertsson - Copywriter, Marlene Hernbrand - Production leader, Johan Sahlen – Techical production leader.

Adland: 
 

Dear Natwest bank, phishing spam is killing your brand.

Dear NatWest bank, I was never your customer.

Spam pretending to be from Natwest bank, rambling on with mindnumbing phrases like: "security and confidentiality are at the heart of Natwest Bankline. Your data (and your money) is protected by a number of technologies, including Secure Sockets Layer (SSL) encryption." then asking me to:"Please login to Natwest online banking using the link below and follow the instructions on the screen." ensures that I will never be your customer, even if I did move back to the UK.

These spams are really beginning to piss me off. Last week alone, I received exactly 467 of these stupid Natwest spams. And it hit me. Phishing spams kill brands. I could never trust a bank that allow their name to be abused in such a way.

So where is the IT-brand-brigade, whose job it is to ensure that the brand isn't sullied by internet bullies? To busy commenting on blogs and youtube I assume - I've seen so many "brand managing" tactics go that route. Stopping spam like these should be part of the online brand managing gig as well. Heck, get together with a bunch of other large banks, and form a taskforce that works on stopping all forms of phishing attempts and use that in your brand communication and I might even begin to trust banks again.

Adland: 
 

The "Ball Girl" gets on ABC mornings (or something like that)

Ha! I love this, according to ABC friendly couch buddies "news"-chat - some "college coach recruiter" tried to get a hold of the "Ball girl", a.k.a the kid that was strung up on wires "or something" to quote the news-folks describing a viral video for Gatorade. A damned discreet one as well, the only time you see Gatorade is when she returns to her seat and there's a bottle on the ground.

For some silly reason, a video that looks as fake as any other fake video is being picked up by news shows, so lets all pat the director Pat Baker Smith (no pat-pun intended) and ad agency element 79 & partners on the back for doing a good job. Pat pat pat!
The funniest thing I heard about this ad so far was someone being miffed about the fact that it was a "ball girl" that did the amazing stunt, as if "us chicks can't super-hero like jump walls whenever we fancy". Right. I didn't see the sexism in this ad, and I squinted real hard too, but I did find it really weird that there was a sudden mention of a "ball girl", something that I've never heard of outside of porn before which sent all sorts of "it's an ad" bells ringing. God, I must be old.

Adland: 
 

Lets celebrate Rampenfest!

In an idyllic Bavarian town named Oberpfaffelbachen, the villagers are preparing for Rampenfest. There will be lots of beer, pretzels and oh yeah, a big frickin' ramp. If all goes according to plan, a 135i BMW will fly Evel Knievel style from Europe to America.

Adland: 
 

Sexy sells everything, even TV shows about widows.

The other day I was surfing around unprotected (and could *gag* see banners, oh the horrors) when I stumbled upon a banner advertising Showtime's two big shows this season - Weeds and The Secret Diary of a call girl. Seems that the right thing to do in order to sell anything is pose sexy.

Silly me, of course it is, I should have tattoed Adlands URL on my chest years ago and tried to pose for Playboy to generate some buzz. I know you are all reading this because I actually have a chest, right? There can be no other reason for your interest in this here adblog.

(Banner smallified, click on it for full scale)

Adland: 
 

I love the whole world, Boom de ada gaming edition

File under: bound to happen. The best compliment your ad can get is when there's a gaming edition made, as has happened here with the Discovery Channel "boom de ada" song but set in Halo 3 and GTA IV. Cute, though I still like the Battlefield2 trailer homage to Sony Bravia balls best because that actually toook some 'directing' - though in game.

Bonus points for getting the squid in there at the right moment though. ;)

Adland: 
 

Murketing revealed: Mobile phones can not pop popcorn

Can cellphones pop popcorn? Of course not, it's a viral video advert you gullible doofuses.

And now, the sender has revealed itself - it's for Bluetooth headset retailer called Cardo Systems.

"The videos are spreading like wildfire, and becoming something of an urban legend," said Kathryn Rhodes, the national marketing manager at Cardo Systems told Wired this week..
Adland: 
 

Local Woman Åsk Dabitch Rescued By House Cat

I'm so sorry that I've been offline for hours now, there's been an incident around here. All I can say is, it's lucky I'm not a dog person. My brave cat rescued me, while the turtle cheered him on.

Yeah yeah, so it's a Mike's lemonade viral and not a real News 19 story. Still, I thought the cat CPR thing was cute, after all mine does that chest-pawing thing every night before he settles in to sleep on my face.

Adland: 
 

Russian man goes mad beserk in office = Viral for the movie "Wanted".

Last weeks question has been answered: Anyone care to guess what this is an ad for? Russian man goes mad beserk in office.

The mystery has been solved. Timur Bekmambetov Punks the World With Viral Video reports Cinematic - who even gives us a rough translation of the Cyrillic on Timur's lievjournal.

Those fearing that their cubicle neighbor might engage in similar hysterics can breathe easy -- it was all a sly bit of viral marketing from Timur Bekmambetov for Wanted. He revealed the stunt over on his personal blog, where he allegedly had a good laugh at the gullibility of the West. I'm not seeing any geographic mockery here, so quite possibly he took that down.

I guess this mans my gut instincts that were yelling "FAAAAKE" as soon as I saw it were right. Good to know that my fakedar still works. *taps fakedar*

Adland: 

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