digital

 
 

Condom ad / Football war heats up once again. Brazil vs Argentina poster fight rerun!

I've had a little theory for a bunch of years now, that all funny ad-posts (or "viral" stuff if you will) go around the web in loops every two years or so. In rare cases you'll see a second run start before the two year period. I have a few examples posted here on Adland a gazillion years ago that keep cropping up on other websites a two-year, three-year, five-year or seven-year loop later. Yes, 1, 2, 3, 5, 7, as in prime numbers. One such example are these condom ads.

The original posting here was Too graphical? January 15 2002.

The story is simple - "Before the Brazil v Argentina game recently, an Argentinian condom manufacturer posted the first advert" to show what they intended to do to Brazil.

After the game, which Brazil won, Brazil responded.

Right now they're doing the rounds again (and being dugg like crazy!), at Drivesmart, who found them via TotalProSports, who found them via funny emails. This is not the first time I've seen these ads travel the world (I bet that condom manufacturer wishes they had a bigger logo on those posters)

In 2007 it was spotted here (with wording still stating "before recent game") Leetsoft blog - and on Metafilter who linked to it.

Previous rounds seem to have been in 2005/2006 as a commentor on adsoftheworld says he posted it before adsoftheworld. It was sailing around the web in 2006 Kiruba has it, as well as a bunch of others.

It clearly jumped straight to being mailed around early on, this is a posting from 2002 at Brainsluice stating that he'd gotten it in his inbox that morning.

So this is what viral people are after, right? The constant cycle of getting emailed around much like dogs that look like their owners, the VW suicide bomber ad (which now keeps reappering on youtube as a "banned ad"), the Amnesty ads that show what's happening in other parts of the world, the Flags of the world campaign (which people still call "art" not advertising), the Toy cars 'r' us twins, the Puma ads (with cum), the i love cum... and wow, there are many more but I can't recall all of them right now.

To bottle the email-waves it seems you'll need a) funny b) a little racy c) small images to attach to the emails and most importantly d) get to the point fast. Then when the first wave dies, all you have to do is wait two years for fresh faces to find the funny again, much like people do with countless* (advertising) jokes, sigfile taglines and email hoaxes about Microsoft paying people money for something. It's a neverending loop!

* I'll count them anyway, these are popular: the AD, CW, AE and genie, what we say to clients, The Exec, Magic Lamp for suits, do you work in advertising or are you a prostitute? and the unspoken rules of graphic design.

Adland: 
 

Your face used in Facebook ads - selling hot single girls to your husband. Socialmedia ads gone awry.

In October last year we posted about the SocialMedia guys, who could use your face in facebook ads without you knowing it.. That was soon implemented and an ad campaign for Danish Politicians had people vouching for politicians they never liked, the former editor (journalist) of a newspaper was seen in ads being a fan of the conservative party, which put his journalistic integrity into question. He simply followed all political leaders on Facebook because he reports on politics.

This ad tops them all however - Cheryl Smith of culturesmith consulting (site down at the time of posting) has her face appear in a singles ad directed at her husband.

Not too long ago, my husband Peter had this ad appear on his Facebook page. Good thing we both have a sense of humor!

Adland: 
 

Duffy Diet Coke ad - as conceived by Drunken Idea Man.

The Advertising Standards Authority almost banned it as she wasn't wearing a helmet and recklessly pedaled through a supermarket. "Diet Coke's now about inspiring women to take control and do the right thing for themselves." said the creatives at Mother behind the ad. So why a bike moment? Why the supermarket destination? Why does Duffy sound so terrible singing that song? Am I the only one who does not get it?
Nope. Channel Bee reckon that Drunken ideas man created the Duffy Diet Coke advert, and their spy on the wall reveals it looked something like this (inside because it auto-plays);

Adland: 
 

Fight Twitter.

I usually ignore banner ads scrolling at the top of most every web site these days, but this one not only caught my attention, but it made me do a double take. Sometimes, as can be seen in this banner ad, words are put together in a way that have a tendency to imply something that was not intend.

The Fight Network banner ad is not a call to arms for visitors to follow The Fight Network in its fight against Twitter, as I first thought, but rather it is inviting visitors to follow The Fight Network on Twitter. At least, that is what I believe, but I have been wrong before. It is The Fight Network, after all.

Adland: 
 

Apple's iPhone strategy - get 'em hooked when they're young.

Toddle screams iiiiiiiiiiiiiiiiiiiiiiyyyyPhoooooooooone! You think he's addicted? Countdown to Apple buying this as an ad and producing toddler-iPhone's now: 4...3....2.....

Adland: 
 

Euro RSCG and @radical tap Bear Grylls for Dos Equis

Ad agency creatives at Euro RSCG turned once again to production company @radical media and Editor Jeff Ferruzzo of Outside to take Dos Equis' award-winning "Most Interesting Man" commercial campaign online for a new series of action-packed webisodes. The series, directed by Paul Lind, is entitled "Survival in the Modern Era" and features a young adventurer -- Bear Grylls -- as he details the lessons to be learned online at Dos Equis' "Most Interesting Academy."

The webisodes launched last week. To view the new series online, go to: www.mostinterestingacademy.com

A modern-day survivor, Grylls stars in each episode precariously navigating through his urban terrain as he offers enlightenment on such topics as "Commuting," "Personal Safety," "Overcoming Obstacles," and Making an Entrance." In one comical episode, "Personal Safety," Grylls provides tips on self-defense. Two tattooed-roughnecks engage him in a scuffle. The first is defeated when he is quickly overtaken; the second drops his chain weapon in fear and runs away.

Adland: 
 

Berlingske blocks readers who have adblockers installed.

Ah those lovely crazy Danes, the land of the forbidden deeplink, the latest windmill they're fighting now is adblockers. Danish media house Berlingske has gone so far as to block people from reading BT if they have adblockers installed - instead they are greeted with this;
--- Dear Reader message
You can read a google translation of that page here - they say;

We can see that your computer has installed an AdBlock, which allows us can not show you our ads on the website.

We can only give you free journalistic quality content, if we have ads on our sites, because they pay very much the costs associated with running a website. If ads will be removed, lost our income, and then we will not be able to continue to offer you free news on www.bt.dk

Have questions or comments please feel free to contact us

Naturally this started a thread over in AdblockPlus' forums on how to get around this.

This began with AidOnline's charity plugin - it replaces teh ads of a newspaper (or website) with their own, and when you surf you collect donations to charities involved. This didn't go down well when the newspapers realized that their advertising space was 'hijacked' and on Aidonline's homepage it now reads (bad google translation);

After a meetings with the charitable organizations where it was clear that pressure from their partners have been too large, AidOnline.com and organizations have agreed to stop cooperation immediately.
The computer program AidOnline which works by blocking advertisements on the Internet and use the space to insert new advertisements will not continue. The program worked by the user downloading a little heart into their computer.

I can understand the need to safeguard the media space that advertisers in fact pay for, but this will not wendell. I mean end well. Sorry, wendell, that's your cue.

Adland: 
 

Surprise! P&G are behind the dickless wonder boy Zack16.com

It's no official, the teaser campaign (or "stealth viral" as Adage dubbed it) Zack16.com, where a boy wakes up with "girl parts" one day and learns to love Tampax by the end of the week is created for Procter & Gamble's Tampax.

The campaign was created by Leo Burnett, Chicago and there was no mention of Tampax until poor Zack suddenly had a visit from aunt Flo and found a Tampax vending machine in the girls restroom.

As AdAge says, that wasn't the only thing "stealthy" about this viral campaign:

The campaign's backer hasn't been the only thing stealthy about it. As of this week, the most viewed of nine online videos produced had been seen fewer than 6,000 times on YouTube, though it's had a few thousand additional views on such sites as Funny or Die and StupidVideos.com. The fictional Mr. Johnson also has a Twitter account, @ZackJohnson16, with 949 followers.

So something weird happened to me last night and I'm just trying to deal. Went to the bathroom this morning to find that I suddenly possessed the aiming ability of a defective garden sprinkler. Soon thereafter I discovered that a super important body part of mine had gone missing. Maybe it went for a midnight stroll and fell into a pond? Decided to seek medical attention. Had an awkward discussion with the school nurse. Didn't tell her what really happened. I will remain elusive. Chelsea Carr walked by my locker today and we made meaningful eye contact. At least I think it was meaningful. I dunno, I'm confused. Maybe this is just a bad dream. I'm sure everything will be back to normal tomorrow.
Adland: 
 

Studiocom & Dunkin' Donuts Ask Fans to Change Profile Pic For Daily Giveaway to Facebook Fans

Brands are always talking about how they can leverage the power of social networks, like Facebook. Studiocom recently has created an opportunity for Dunkin' Donuts to explore a new way to engage fans.

Dunkin' Donuts and Studiocom, its digital agency of record since 2007, launched a new experience for Facebook fans on their Fan Page (www.dunkindonuts.com/keepitcoolatta). In conjunction with the nationwide $1.99 Coolatta(R) offer and the reintroduction of Vanilla Bean Coolatta(R), Studiocom crafted the unique daily giveaway where fans "Grab It, Snap It, Post It, Win It".

Always looking for new opportunities to provide Dunkin' Donuts with better ways to engage with their customers through social media, Studiocom came up with the "Keep It Coolatta" sweepstakes in order to create excitement around the product, generate awareness and reward fans for participating.

Adland: 
 

Armor All Hot Body Academy

Take it from someone who does this for a living, a bare living, it isn't like this at all. Not where I work, anyway. Forget that.

This is the world of Armor All car detailing where it is just so fast and easy to make your car shine like the top of the Chrysler building!

Okay, maybe your car, but not the majority of cars I have to clean at work. However, I don't use Armor All products at work, and I don't have an assistant. That's why I'm so wrong on this.

Well, back to school, then.

Armor All Hot Body Academy

Adland: 

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