Brands are always talking about how they can leverage the power of social networks, like Facebook. Studiocom recently has created an opportunity for Dunkin' Donuts to explore a new way to engage fans.
Dunkin' Donuts and Studiocom, its digital agency of record since 2007, launched a new experience for Facebook fans on their Fan Page (www.dunkindonuts.com/keepitcoolatta). In conjunction with the nationwide $1.99 Coolatta(R) offer and the reintroduction of Vanilla Bean Coolatta(R), Studiocom crafted the unique daily giveaway where fans "Grab It, Snap It, Post It, Win It".
Always looking for new opportunities to provide Dunkin' Donuts with better ways to engage with their customers through social media, Studiocom came up with the "Keep It Coolatta" sweepstakes in order to create excitement around the product, generate awareness and reward fans for participating.
These past two days a "viral" that really stunk to high heaven of forced spontaneity has circulated the Swedish parts of the intarwebs and "microblogs". In a clip on youtube veteran journalist Elisabet Höglund is seen pushing a biker dudes motorcycle over. The Youtube account was a virgin account, and when I first saw the film it had 500 viewings (now it's above 11000 - but since the story has appeared in Resumé, and the tabloids Expressen and Metro it's had significant traffic pull from 'old media')
For those who don't speak bork-bork, here's a translation of their "spontanious" conversation.
- Did you go home together or what?
- Yes yes, we went home, got home, she wanted me to wear my motorcycle helmet... Could you please stop filming I don't think...
- Isn't that her.. Her from "Let's Dance".. whatsit?
- What the hell is she doing?
(The Lady from Let's dance yells -"You can't park here!")
- Who's the guy? That's her from "Lets Dance". You're filming right?
- Oh no, that's gonna cost her!
Now the tagline has appeared on the youtube film: "Take it easy MC-guy, "IF" will help you."
First mistake: the director has left in all the chatter from the "friends" in an effort to set the scene - "we're just playing with the camera and then WOW, that happened" - which isn't how a real person would be doing it. If you're playing with your camera and suddenly capture something that's interesting enough to share on youtube, you edit away the rubbish.
I asked Luke if he had any more info, but no reply yet, either way, you all knew this was bound to happen the moment you laid eyes on the demo-love like General Motors - Reinvention commercial, right. It was practically gagging for it when they used the line "...fewer stronger brands, fewer stronger models..." .
Happy Mothers day - if you missed SNL on NBC last night, they did a great spoof of gadget commercials, shilling the Mom Celebrity Translator, a gadget that every teenager with a mom needs. It can even translate back to mom-speak!
(Apologies if Hulu makes this video impossible to view where you are located. I've tried to sneak around that.)
Is it bone, eggshell or off-white? Oh my God, it even has a watermark. No! It doesn't matter it sucks anyway says this guy who spent 25 years designing a business card that won't fit in a rolodex, and who even has better hair than Bateman. Thanks The Denver Egotist
Kickers, the classic footwear brand is launching Random Bandits, a series of short animated comedy sketches backed by an online campaign created by digital agency Holler.
In a deal with TV comedy show Modern Toss, Kickers has produced a series of three short animated comedy sketches featuring a mix of brand new and classic Modern Toss characters, oversized boots and flies mulling over some very bizarre celeb rituals.
The brand, synonymous with popular British culture, is using digital media to reaffirm itself with its target audience of 19-35 year olds.