digital

 
 
 

Virgin Mobile wants you to NOT BLINK and listen to their message

Don't blink. Don't blink. Oh hell, blink as much as you want to because it gets pretty funny when you do. As Virgin continues to brainwash you with their campaign message their latest idea is a hypnotic. The message is read by countless variations of scenes and people, and every time you blink, the scene changes. There's an angry eagle. A couple arguing at a restaurant. A lanky Swedish actor combing his hair in a bleakly colored bathroom.

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Glock tweets prayers for victims of attack at Washington Navy Yard.

We've discussed this before, there are certain times that Brands Should Not Tweet. A good rule of thumb is, if a tragic event or natural disaster is not directly impacting or involving the brand (such as their head office, their factory, their founding city), it's probably best to keep mum. While nobody really disagrees with the 'thoughts and prayers' sentiment, a brand of snack chips praying doesn't look like empathy as much as "look at me".

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Twitter allows verified accounts to filter out non-verified replies - creating a giant circle-jerk.

As the joke went as soon as Twitter's IPO was announced... there goes the neighborhood. With shareholders to answer to, Twitter will have to make money somehow, and this usually means ads in your stream - if not paid accounts.

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1888 is the Instagram hotel - stay for free if you have 10K followers

The 1888 hotel in Sydney, so named after the Kodak launched their first box&roll camera, has an interesting way of promoting itself. If you have over 10,000 Instagram followers you can stay one night for free. So says the rules on their own Instagram page which shows off that the hotel is pretty from all angles.

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AT&T delete Sept 11 tweet after being bombarded with upset replies for an hour

Brands, be careful. People have asked "what, too soon?" as joke-punchline for years now, but when it comes to shilling with images of the WTC in NYC, it's always too soon. Attempting to acknowledge todays anniversary of the Sept 11 attack, AT&T ran the tweet above. Depicting a hand holding a smartphone, which in turn depicted the WTC memorial, the image came off as shilling smartphones rather than paying respects. After being bombarded with upset replies, AT&T wised up and tweeted this;

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TechCrunch Disrupt 2013 - the year sexist bro-joke apps killed TechCrunch brand.

Today, a young app-maker and budding programmer, Alexandra Jordan, presented her idea at Techcrunch's Disrupt Hackathon. Her app serves to solve a problem her age-group often have: arranging playdates. Super Fun kidtime is down at the moment likely overwhelmed by traffic.

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Nissan Vines GT-R - pits Vine restrictions against cars features

Rejoice, adkids, for the brand new frontier Vine is simply gagging for good ideas applied in that space, and there's so much that hasn't been done yet. Brands are rushing to do their Vine thing, Lowes shares six second lifehacks which works very well, and TUB Gin vine-animated their Ginstory. So, different kinds of ads are clearly already on Vine.

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Estée Lauder Unveils “The Beauty of Night” Global Digital Experience

Women across the globe can now connect around their shared nighttime beauty rituals with Estée Lauder‘s “The Beauty of Night,” an innovative new worldwide digital experience. The sharp and incandescent online space, created by design agency HUSH, serves as a launch pad for Estée Lauder’s new Advanced Night Repair Synchronized Recovery Complex II serum, a product developed by the company’s own scientists to visibly rejuvenate skin during its natural nighttime repair.

This dynamic global experience will unite women through their shared beauty habits and other nighttime moments. Accessing “The Beauty of Night” via desktop or mobile, a woman will share a personal message that is then exchanged with a message from a woman in another part of the world. After a connection has been made, the participants will also find a special offer for a “Beauty of Night” sample or service. Each connection is represented by a vibrant interactive display of a virtual Earth, presenting the worldwide community as bright points of light streaming across the globe, marking the participants and the connection between them.

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Dr Phil's poll question on twitter is accused of adding to rape culture

The new "asking for a friend" is "asking for my show", it seems, as Dr Phil blurted out this question on twitter: "If a girl is drunk, is it OK to have sex with her: reply with yes or no to @DrPhil #teensaccused"

The setup, with the random question on twitter and hashtag #teenaccused seem to indicate that Dr Phil may be doing a show on the topic. I assumed he would get lots of "no" replies, and any "yes" replies would be made an example of on the show, to educate people. It might be the recent Steubenville case and similar that has sparked Dr Phils interest, and he may have intended to create a show that would help teenagers understand the concept of consent - but twitter screamed "rape culture" so loud, the intern manning the account deleted the tweet right quick.

Not everyone is giving Dr Phil as much slack as I am, in fact the hashtag he added - #teensaccused" is suggested to be because the story is told from the rapist point of view. Hmm. As with everything that causes a wave on twitter, there's a petition to make Dr Phil apologize for the rape tweet. If the goal was to educate kids about consent, Dr Phil can pretty much sit back and let twitter do it for him now.

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Coca cola & the social robot - when you can't be there, it can go for you.

Israelis love social high-tech, as demonstrated by these ladies fawning over a Coke-robot. The Coca Cola iRobot is a follow-up to the real life "like" buttons used at Coca Cola camp, Israel. The Coca Cola summer camp is hugely popular, and explodes over facebook every year thanks to the nifty social media connected tech riddled throughout the camp. So what if you're one of the unlucky kids who can't make it to this event?

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