digital

 
 

Unilever takes Axe to the web and wants to stay there.

Unilever, owner of Axe brand, are trying to keep their brand top of mind with young lads in the united states by sending fictional characters Evan and Gareth out to try out score-lines on unsuspecting babes. Evan and Gareth 'videoblog' their adventures and the idea is that hopefully this whole thing will go viral, alas, it hasn't yet. It's been seeded on heavy.com and has a seven linkbacks according to technorati so far.


Some of the films are funny, like when Gareth tries the pick-up method he calls "love song" by singing HEY THERE BEAUTYQUEEN at the top of his lungs.
If this universe seems a little different than the recent Axe print ads in South Africa with older women predators and the Dance Club kidnap stunt, it's because it is. Even in the states Axe has been all about "one whiff drives women mad" as they launched with the commercials where a woman was ravishing a store mannequin back in 2002. (read more...)

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Cows everywhere but nobody has a moo-clue

It all started over at Ask Metafilter April 6, where baltimore wondered what was those cow-posters and the bovineunite.com meant to mean? By April 26th MrDave2176 asked the same thing here; "What is that Bovine Unite stuff?"
Well, personally I couldn't really be bothered with it. I knew it wasn't Chick-a-fil as some people suggested, I thought it made more sense for milk and said so. In the end, it turned out to be for Maryland State Lottery. Say wha? Revolutionary cows are mixed up in this how? This gets funnier as almost at the same time another bunch of cows show up in viral form all over New York.... Making these secret cow teaser campaigns without senders ripe for getting confused.

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Svedka - the blogging Vodka

Svedka vodka is being ultra hip as they blog their culty stuff over at gardenofsweden.com, they tout it as: "your latest source in adult entertainment. Explore our voyeristic playground that uncovers the underground side of pop culture you won't read elsewhere.".

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Creative Commons and Bzzagent broke up.

Lawrence Lessig listened to the comments and roar of outrage that happened when they announced that BzzAgent has partnered with Creative Commons, and have now reconsidered. They decided to not take BzzAgent up on their offer of free WOM for a month. See the Lessig Blog for his "Advice taken" post.

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Fight the mundane, join the insane!

Peperami now makes noodles and at Goneabitnoodles.co.uk they have three films pepping us all to fight the mundane. My personal favorite is russian chess. I want them stupid hats too.

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Firefox mural celebrates 50 million downloads.

Sidewalk and pavement murals are all the rage it seems, much like the recent save Lois Vitton pavement chalking, Firefox chalked the streets as well to celebrate fifty million downloads.
Here, real fans™ painted a huge firefox mural in the middle of the Oregon State University quad. Using a mixture of corn starch, food coloring, koolaid, and water a bunch of students at Oregon State painted a huge mural to compete in the 50 million download contest. Fans of Firefox are spreading the word about Firefox since day one, see earlier article about when the fans raised money and paid for a double page spread in the NYT.

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Talking out of your ass? UK EleXion 2005

Elections and politics really bring out the virals and games doesn't it?
Try Madame Tussauds Lie Detector test where you can see if you too have the talent that you can talk out of your ass, just like politicians.
Fantasy cabinet is a game, where if you choose a cabinet that most closely resembles what Tony Blair goes for, you'll be in the top 10 league of political predictors and will win an ipod.
Channel 4 offers a toy for all the who are turned on by the issues but turned off by the bullshit, the EleXion 2005 machine, where you can find out which parties truly push your buttons.
Update: The last video from Backing Blair before the election was just released as well, the Iraq war in 30 seconds. Happy voting all.

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Ad Guy Starter kit - everything you need to be creative.

For all thee newly grads with smokin' portfolios from hip portfolio school, you are not ready yet, you won't be ready until you get the Ad Guy Starter Kit. Go straight to the commercial here.
Yes, the Ad Guy Starter Kit includes a dickie, a Soul-Patch, a pair of really sharp Glasses, a cool Certificate of Creativity, an impressive looking Creanus Award, an 8 piece Tchotchke Set, a Coffee Shop Gift Card and of course, a Bagel with Cream Cheese. Everything you need to rock the creative department. Young Isaac says:

Had it not been for the Ad Guy Starter Kit and our sporty new soul patches, we would probably have been misfit tax accountants (not that there's anything wrong with that).

Now, I wouldn't be me unless I murmured that I had this strange deja vu sensation going on... I'm sure the hive mind of adgrunts know if a similar gag has been done before, or correct me if I'm wrong.
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Uncomplicate = get straight jeans?

The little punk-terrier thing in the 501uncomplicate viral who literally pisses on everything new and complicated is quite cute. However the rallying call at the end of said viral perplexes me.... "This 5.01...." it reads and suddenly I'm confused. This May 2001? This fifth of January? Aaaaah, this May one, right? If only our different ways of writing dates on different sides of the Atlantic wasn't so darn complicated. ;)

PS: If you click on "behind the scenes" at said site, you'll be taken to a spaces MSN blog.

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Google adsense beta testing ads in RSS feeds

All thee who read the interview with yours truly in Unleash the power of RSS by Rok Hrastnik might have gathered that I don't fancy the idea of RSS-feeds full of ads much.
I might be the only person on the planet who doesn't like ads in my RSS, since so many are now trying to employ them. Don't get me wrong, I do understand the financial reasons why sites with many RSS subscribers are trying to support their costs of offering said feed by text-ads in the feed. I just feel this online ad-supported revenue model is a bit like an arms race, the ads become more intrusive and everywhere, the adfiltering software becomes better at filtering things out, and people turn to alternative ways - RSS over email for example - to get the content they are after without the ads.

This weeks big news is that Longhorn Blog is testing Google textads in the RSS feed, a new toy in beta by google. Ironically Pentdego blog got his google ad-account closed last October for doing the exact same thing. So will Google ads in the RSS feeds become a success? Only time will tell.

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