If you're a fan of X-men, the movies, you're in all likelihood a fan of Mystique, the complex mutant who can change her appearance to look like anyone, but spends most of the films looking like her blue, and very naked, self.
Anyone traveling with BART in San Francisco is likely to spot these posters for Häagen Dazs , where the 'headline' is meant to be some sort of psuedo code. It uses square brackets just like Smalltalk and the "Greater Than" sign that makes my brain turn it all into greentext.
The digital advertising billboards at Malmö Central station were hijacked yesterday, and instead of displaying ads and information, it showed sequences from Meatspin (Link goes to Know Your Meme, links there may be NSFW), a shock site showing
Mately is a company that makes at-home HIV/STD testing kits, and they decided to get a little creative so they used the roommates and best friend puppets Bert & Ernie in a social media ad joking about the ease of use of their testing kits.
Snapchat introduced a Bob Marley filter to acknowledge 4/20, also known as "Weed Day", the reggae icon famously loved the drug. The lens donned a crochet reggae cap, long dreadlocks, Bob Marley's lips, nose & eyes and would darken the skin of anyone who tried the filter.
I keep telling people who work in advertising to "get out of advertising", to find their inspiration elsewhere. Talk to real people, enjoy art in galleries, spend time with retirees, go to soccer games - in short, be where the target market actually is, in the real world.