marketing mishaps

 
 

Markee the Sad

 

Rainbow crossing outside of Russian Embassy in Stockholm protests Russias anti-gay laws

Taking a note from Gay Pride parades around the world, someone painted a rainbow zebra crossing outside of the Russian Embassy in Stockholm. It probably won't attract as many colorful protestors as Sydney's did when the city of Stockholm comes to paint it back to the reflective white needed for traffic safety reason in the dark evenings of northern scandinavia, but its point is already made.

Adland: 
 

The Home Office UK is in trouble on twitter for #Racistvan rolling advert

The Home Office UK - the people dealing with matters relating to immigration, permission to stay, work permits, citizenship, and asylum - have this ad-van rolling about with the headline question: In the UK illegally? coupled with the image of handcuffs. "You can text HOME to 78070 for free advice and help with travel documents if you decide to go home voluntarily", says the advert, rather than meet those handcuffs up close.

Now, people on twitter have dubbed this rolling ad the #racistvan and encourage folks to tweet with that hashtag when they spot it. As the hashtag is gathering traction we suggest the driver of the van take cover before it burns.

Adland: 
 

Rolling Stone isn't sitting well with Rock Royalty either.

Seems like it was only three days ago we talked about the editors of Rolling Stone's very dumb idea to drum up publicity by putting the Boston Bomber terrorist on its cover, and then played the "we're serious journalists" card when people got upset. But no matter how they tried to spin it, it a lot of people were unhappy about it. Some retail outlets removed the offending cover, because a lot of people were offended by it.

This caused some bone-headed twitter snarks to cary CENSORSHIP at the top of their lungs. News flash-- Rolling Stone's website is still up. Rolling Stone is still wildly available. Therefore, it hasn't been censored.

Adland: 
 

Naked Juice settles lawsuit because it isn't all that naked

Pepsi owned Naked Juice will pay $9 million to settle a class action law-suit
"alleging that it falsely advertised some of its juice and smoothie products as "all natural" and non-genetically modified," according to Law360 and LA Weekly.

Adland: 
 

Photographer sues BuzzFeed for $3.6M for using photo without permission

Yikes! As reported by Paidcontent :"Photographer sues BuzzFeed for $3.6M over viral sharing model", Imaging Resource : "Photographer sues BuzzFeed for $3.6 million over image use", and Petapixel: "Photographer Sues BuzzFeed for $3.6M for Using Photo Without Permission" ....a photographer has sued Buzzfeed. For lots of money.

The image which was ganked off the photographers clearly labelled "all rights reserved" flickr page, and posted in a Buzzfeed listicle called the 30 funniest header faces. Buzzfeed did the DMCA thing and removed the image as soon as the Kai Eiselein alerted them to the fact that nobody had asked for permission to use that image. Not good enough! Kai Eiselein is slapping Buzzfeed with a suit anyway, arguing that Buzzfeed encourages people to share, syndicate, source and plain old steal from them - thus causing the image to appear all over the web.

Buzzfeed, Inc. actively encourages its users to share content, regardless of whether or not that content is owned by, or licensed to, Buzzfeed. The plaintiff asserts that Buzzfeed, Inc. is responsible for 61 contributory infringements upon his photograph.

Adland: 
 

Xbox One and the ASCII middle-fingers on facebook.

Right now the Xbox's Facebook page is home the what may be the worlds largest collection of ASCII art bird-flipping. Consumers aren't loving the new Xbox One system. Sony pwned Xbox with this Playstation 4 "official sharing tutorial", and I suppose the gamers decided to join in mocking Microsoft, invading facebook en masse.

Adland: 
 

Who is Zesty Guy really targeting; gay men or a million offended moms?

Ladies... Can we talk?

You know how I say sexist ads are bad for everyone, and that there's a balance of humor and emotion that needs to be reached for the character to evolve beyond the rock-hard abs, now he's just an object, so you know I'm not a fan. I'm not working for the type of equality where both genders have it equally bad.

Adland: 
 

Everydaysexism corners Facebook via advertisers, FB back down on anti-women 'hate speech' posts

This image with the found at the Facebook page "Offensive Humor at Its Best" shows a woman with her mouth taped shut and the idea to 'tape her and rape her', but Facebook doesn't consider it hate speech. Facebook's response to offensive joke is even more offensive says MSN as they explain that Laura Bates' Everyday Sexism Project aims to remove rape speech and anti-female content from Facebook. The interesting thing to us, dear adfolk, is that Laura's Everydaysexism twitter account often find national middle american brands advertising right next to really offensive images.

Adland: 
 

Copyright ignoring t-shirt makers thrive at Etsy, ripping off an illustrator near you

Jacqui Oakley is an established illustrator who uses oil, acrylic and elbow grease. You can find her on twitter as JacquiOakley, and her work on thousands of pinterest-boards, often uncredited and unlinked. She made this this Rihanna & zebra illustration with a splash of hot pink, and found much to her surprise an Etsy account selling a t-shirt with that print on it. A shop that has not asked for her permission.

Badland: 
Adland: 
 

Abercrombie & Fitch rebranded in Skid Row -> #FitchTheHomeless

When the headline: "Abercrombie and Fitch Would Rather Burn Clothing Than Donate to Those in Need" caught Greg Karber's eye, he knew that he had to gave a “brand readjustment” to Abercrombie & Fitch. He dashed off to goodwill and asked for "the douchebag section" to find and buy as many Abercrombie & Fitch items they had. Bag full of Abercrombie & Fitch clothes he then heads to skid row where here gave the clothes away to homeless people. Abercrombie and Fitch want "the attractive all-American kid" wearing their brand and told Salon in an interview that "a lot of people don't belong in our clothes."

“Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong , and they can’t belong. Are we exclusionary? Absolutely."

Mike Jeffries to Salon.com

Adland: 

Pages

Top