marketing mishaps

 

 

Markee the Sad

 

DKNY uses photographers artwork without permission & thinks $25 000 = $100 000

Classic. So DKNY approached photographer Brandon Stanton aka Humans of New York to use some of his photos in their in store visual program. Brandon says that they : ".... asked to purchase 300 of my photos to hang in their store windows “around the world.” They offered me $15,000. A friend in the industry told me that $50 per photo was not nearly enough to receive from a company with hundreds of millions of dollars of revenue. So I asked for more money. They said “no.”" Good for you Brandon, never underbid. However, DKNY had already set their heart on this, and there were mockups made... and well, lets blame the intern that always works. Seems the images appeared in a DKNY store in Bangkok.

Adland: 
 

One Show bad taste tweet about "killing for a gold pencil" removed.

One show has realized that their timing and wording of their earlier tweet was rather off, considering what is dominating the news right now, and offered an apology.

That is all.

Adland: 
 

Hitman is way off the mark with facebook app that "kills" your friends for being ginger

Rockpapershotgun: "Hijinks! Square Enix Say: Threaten ‘Hits’ On Your Friends!" has plenty of screendumps showing off Square Enix hit-game from facebook. You could have people "killed" for their makeup, ginger hair, small tits and all sorts. You could select to murder Galpal X for "cheating on her boyfriend" and instruct the hitman they'd recognise her via her ginger hair and small tits, and she'll receive a video watching the assassin prepare to kill her HOW FUN.

Yes, could, because they soon realized that this was past the line and have removed the game and issued a statement apologising for the app. Epic marketing fail.

Adland: 
 

Danske Bank's "New Normal" provokes punters by using Occupy imagery

Den Danske Bank has a new campaign out where they can slap their label "The new normal" on practically any controversial staged news image shot by Peter Funch. The campaign is created by the ad agency named Mensch. The entire campaign is so hypocritical it's making Danes blood boil and people are raging everywhere from forums to newspapers about it.

Adland: 
 

Gudmundsgårdens charkuteri gets into Facebook trouble for pinup girl on a Salami

Ralf Tebaay at Gudmundsgårdens charkuteri in Slöinge (I swear I'm not making any of this up) posted this picture to the sausage-makers facebook page and was inundated with negative comments immediately.

What a brainfart! A pinup girl on a salami. REALLY original guys, Why does there have to be a half-naked woman on every sellable product?

Said one commenter on the facebook page.

Yes, people didn't like the fact that there's a pinup-santa-girl on the Salami, which is named Matilda. There were even suggestions where they might stick it.

Adland: 
 

"All in" becomes "All up in my snatch" on 7News at night

Thanks a lot, Burns Auto Parts, I laughed so hard I almost had a heart attack when you posted the very serious advice from Copydesk "why you should never ever steal an image off the internet".

The folks at Denver’s ABC-affiliated 7News last night ran a story about the David Petraeus sex scandal, his “mistress,” Paula Broadwell, and her biography of Patraeus, All In.

.... except the cover they had ganked off a quick Google Image search read: "All up IN my SNATCH"

Oh dear.

Adland: 
 

The Future Children project pro Obama children's choir has been pulled

If you check the vimeo link that belonged to The Future Children Project you'll find that the vimeo clip has been set to "Private" and the web site has been shut off. That's the web equivalent of pulling an ad.

The ad which received heaps of scorn here as well, was nearly universally lambasted by critics. It was the personal project of Jeff Goodby and Rich Silverstein, the founders of Goodby Silverstein and Partners in San Francisco.

Adland: 
 

The trouble with Adsense - abusive porn ads on The Star news site [NSFW]

The Star, an English speaking Malaysian news site relies on Adsense to fill more than nine spots per page (though adsense rules restrict it to three ad spots per page.... hmm!). And why not, with a combination of keyword sensitivity and cookies in the viewers browsers, Adsense can target the ad spots in all sorts of ways. Adsense even has other adnetworks under its umbrella, so one can accept third-party ads and get even more possible ads filling the slots. And still stuff like this happens. Or perhaps that's exactly why?

Adland: 
 

File under "no such thing as bad PR" - Chick-fil-A benefits from gay marriage flap

As reported by ABC news and Business Insider, all that talk about Chik-fil-A in national media and the social networks, actually increased their sales. Despite some people best effort to "just cost them money" by asking for free water at the drive-through, Jon Stewart weighing in on that, and Mayors of major cities telling them not to come there, Chick-fil-A made out.

Adland: 
 

Heckler and Koch catalog, do you see what I see?

Look, Heckler and Koch I know you make some of the blastingest kablooiest (yes, those are the scientific terms) bang-bangs (that too) in the world, but the people in charge of creating your catalog need to step it up a notch. The 2007 gaffe here is making me blush. Man, I'd kill - eh - work really hard to get you as a client, and if I did have your business I wouldn't put the bullets in backwards.

Adland: 

Pages

Top