marketing mishaps


Markee the Sad


Coke driver fired for drinking Pepsi

SYLMAR, Calif. -- Union officials were up in arms Friday after a 12-year route driver for Coke was allegedly fired after management discovered he was drinking a Pepsi. NBC 4 reports. Rick Bronson, a member of the International Brotherhood of Teamsters Local 848, was fired Thursday after someone reported him to management for drinking a Pepsi, according to the union.

Coke fired Bronson under a company rule that bars "slander".


homeless' cardboard signs serve as advertising media

Seattle times reports : In what advertising industry watchers said is a first, a Portland pizza-by-the-slice company has hired homeless people off downtown sidewalks to take part in a guerrilla marketing campaign. They are paid in pizza, soda and a few dollars.


Taj Mahal being turned into a shopping mall

A bit OT but how far will commercialization go?

NEW DELHI: Imagine a shopping mall as the backdrop of the Taj Mahal instead of the picturesque Yamuna.

Is this an architectural nightmare? No, this could soon be the ugly reality. The UP government has started the construction of the Heritage Corridor on the banks of the Yamuna, behind the monument.

The UP government has decided to fill up the river bed behind the Taj in order to build a shopping complex, the work for which has already begun. The Central and the state government have sanctioned Rs 175 crore for the construction of the Taj Heritage Corridor, even as environmental conservationists are decrying the 'scandalous' nature of the project.


fcuking 'ell.

Judge Huw Daniel has dismissed a juror at Mold Crown Court in North Wales for wearing one of French Connection's "FCUK" T-shirts in court the Telegraph reports.

FCUKs cheeky slogan was created by TBWA (the 'b' does not stand for 'Beattie') in London 1997 when Trevor Beattie by lucky coincidence spotted faxes that had been sent from the company's Hong Kong office marked "FCHK to FCUK".


Heidi looks like a stripper?

H&M have already caused their usual ruckus with their new poster campaign for summer bathing fashions - featuring model Heidi Klum.

Åke Finne, advertising professor in Sweden states "These ads are insulting to women, depicting them as hookers'.

read more to see Heidi topless.


Massachusetts considers selling naming rights to forest

(Claymore/adlist )
Why settle with naming rights for a lousy ballpark or stadium when your corporate beast can take over and rename a real park or forest!?

From the Napa news :

"With the state facing a $3 billion deficit, Massachusetts lawmakers are considering selling corporate sponsors the naming rights to parks and forests, including the Walden Woods immortalized by Henry David Thoreau."

what's next, the Schwarzwald woods being renamed to Schweppes?


x-tra read all about the x-fever

You may have noticed as of late, the deluge of X/Xtreme/eXtreme/Extreme names.
So has the Boston Globe who say all this X communication is no accident according to marketing X perts.

The Atlanta Journal has also noted that X marks what's hot.

officially all X names have been X-hausted!


MSN Launches "iLoo"

We've been laughing at this all morning - seriously believing that this is a joke.

Alas, it's not a joke, MSN Launches World's First 'Internet Loo' brags a pressrelease from Microsoft today.

Apparantly, The iLoo will be mobile and is part of MSN’s mission to allow instant logging on "anytime and any place".

Their old tag - "Where do you want to go today" could be changed to "Where do you need to go today".


Is it News or an Advert?

Aaron Brown of CNN, Walter Cronkite and some other broadcast journalists have been hired to appear in "news breaks" produced by a company called WJMK Inc. in Florida. Picking up the baton where Morley Safer left off. Is it pre-packaged news or a thinly veiled advertisment for the drug companies that pay $15,000 for the segments, and are allowed to edit and approve them?

Morley Safer of CBS, has appeared in hundreds of the videos but has concluded that the work "does not meet the standards of CBS News". Safer won't be doing any more ad-news segments for WJMK in the future.


MTV refuses to air anti-war ads

(Reuters) - Groups opposed to the U.S.-led campaign against Baghdad complain they have been blocked from airing anti-war advertisements on broadcast media increasingly dominated by giant corporations reports.

The anti-war group Not In Our Name said MTV refused to air its spots in which young Americans in New York's Times Square talk of their opposition to war. The spots were shot by acclaimed documentary maker Barbara Kopple.

However the "be all you can be" army recruit advertisments run on MTV.