marketing mishaps


Markee the Sad


Logo twins mean very different things

Over at Bold user Bedford spotted a very funny set of logo twins which mean very different things.


Hyundai Sonata & Subaru advert, Badland targets

Adgrunt nubetre tips us to this pair of Badland commercials where cars only use two tires at a time. nubetre reckons:

Maybe it's just to me, but I see a distinct similarity in premise, if not message. Also, note Subaru's "Professional Drivers, Do not attempt" disclaimer.
Yep, there is a distinct similarity alright - don't you think?

Hyundai the half car summer 2004

Subaru the skirting mobile
this spring. Hmmmm......

Never fret over a logo again - prefab logos for sale.

"Logos2buy services saves you the high company logo design development cost that traditional designers are usually charged. gives you the chance to actually see your logo design before you decide from the Logo Gallery. Unlike traditional business logo design house - or ad agency, you can never be sure if you will like the end result and you will still have to pay."

Ice cream names cause debate - are the names racist or Nazi codewords?

GB Glace launched a new flavor of a classic ice-cream the other week, and were promptly accused of racism. The ice-creams unfortunate name is "Nogger Black" as it is a liquorice flavored version of the classic nougat-flavored "Nogger".

A couple of years ago they made a liquorice version of the 88. It had a crunchy outside, liquorice and vanilla inside and was really quite good. However, it failed to become popular and was discontinued. This year GB decided to try their luck with a liquorice version of another classic ice-cream, the nougat covered vanilla and then soft nougat center ice-cream called Nogger.


Robber steals idea from superbowl commercial

Oh it was bound to happen - really, it was. When the Ameriquest super bowl ad "robbery" aired, we knew some schmuck would reenact the scene.

We never guessed he'd actually get away with robbing bank that way though. Timothy Connor managed to withdraw almost $6,000 cash from two banks and one liquor store last month using the "talk on mobile phone" technique seen in the ad.

"Watching the surveillance tape, he mimicked that commercial exactly," said Officer Michael McCarthy, a spokesman for the Boston Police Department." to The Boston Globe


Capital One's carpet bombing

Capital One's 'What's in your wallet?' ads filling airwaves USA today reports: "If you think you're seeing Capital One ads all the time, you are. Capital One spent $5.4 million on ads in January, according to Nielsen Monitor-Plus. That's more than rival Visa and MasterCard. Capital One spent $285 million in 2004, more than American Express and not far behind Visa and MasterCard."

Capital One - Huns - long (2004) 0:60 (USA)

saddest quote in the article :

"We have one of the best ad campaigns on TV and one of the strongest ad campaigns in financial services," Girardo says.
But that didn't save the ad agency. One of the lowest moments for an agency is when it creates successful ads and still gets fired. That's what happened with McCann-Erickson, New York.

Hat tip to Claymore!

WOMMA ethics draft not well received.

There's more to yesterdays story of NIMF attacks WOMMA for "buzzploiting" children and teens, for instance NIMF has started their very own blog at where they post their concerns with WOMMAs ethics draft. WOMMA is the word of mouth marketing and advertising organisation in the USofA who have attempted to create a code of ethics that should apply to all forms of word of mouth, viral and buzz marketing.

ClickZ reports that WOMMA Extends Comment Period on Ethics until April 15, which was the least they could after many people complained that their comments never made it to WOMMA webpage.

The ClickZ article where WOMMA put forth the ethical guidelines:
"I don't think it's been done with the representation of the broader stakeholders in this arena," said Kirby. "It's a really top-down way of doing things in an industry that's predicated on its bottom-up approach."


Dunlop versus Mercedes

What the butterfly never learned is that the fastest way between point A and point B is in a straight line.
Seems that creatives have learned how to illustrate with that line between point A and point B. Here are two campaigns that rely on the same execution and idea, as the execution is the idea. One campaign is for tyres , the other for luxury cars.


Pop-ups suck, declares wired underneath a pop-up

You can't make stuff like this up.


More spanking used to sell

If you've been an AdLand visitor for a while you might remember Dab's post about WE Sweden's spank fashion ad that was withdrawn after complaints. Well, when I read about this distrubing bit of news regarding a game for the Young Designers Emporium today I thought I was having a flashback to 2003.