marketing mishaps

 

Markee the Sad

 

What's the truth about Splenda?

I've been stewing about the news circulating recently about Splenda and it's got me a bit wound up (see Groups Asks Johnson & Johnson to Stop Lying About Splenda). So much so, in fact, that I've read posts on Adland for some time, but never before made one here.

Either Splenda's a case of very savvy marketing—as I'm sure J&J would like to claim—or its false, misleading advertising. I'm inclined to the latter, or what Jon Entine at Ethical Corporation has called "sleight of hand marketing" and "shifty advertising." I’ve been following the press around this for the last week, even got a note from a friend yesterday who, like me, was concerned about what she was hearing.

Why do I care? On a professional level, as a marketing consultant, I think industry self-regulation will only work if marketers adhere to rules--truth-in-advertising being an important one. On a personal level, I've been a Splenda user, in fact switched from pale blue packets to yellow over a year ago, because I believed the phrase "Made from sugar so it tastes like sugar" to mean that Splenda has sugar in it and is a healthier alternative to the all-chemical sweeteners. I was such a devotee that, until the last few days, I carried yellow packets in a cute orange wallet in my purse, just in case I went somewhere, had a cup ‘o Joe, and they didn’t stock it. AND I lobbied others to join me (including my mother and her boyfriend who was recently advised by his doctor to lower his sugar intake and decrease calories). "You want sugar without the calories, a sugar-substitute without chemicals?" I asked my mom.
(read more..)

Adland: 
 

13th time is the charm, FCUK needs to fcuking stop it

The UK Advertising Standards Authority are getting miffed at FCUK again and have warned FCUK, this is the 13th time since 1999 that the ASA has published an adjudication regarding French Connection's adverts.
The latest ads are for the FCUK perfume, with the usual fold-out samples, with pictures of a young couple sitting in a bed wearing only underwaer and the headline reads: "open here to try fcuk her" and "open here to try fcuk him."
FCUK argued that FCUK is the brand name and the headline clearly states open the fold-outs to try the perfumes named "him" and "her".
The ASA responded that in the context of the ad, the phrases "could be interpreted as 'fuck,' not just as the advertiser's brand name." and reminded French Connection "that it had previously made clear in published adjudications that 'fcuk' should not be used in an advertisement if it could be interpreted as 'fuck' and was concerned that they had done so in the advertisement."
The perfume ads were placed in Boots magazine and received only two complaints from the public.

Adland: 
 

Hack in the box

There’s no job security in advertising. And now there’s even less. Here’s a new software that claims to write headlines.

Click here to meet your possible replacement.

Adland: 
 

Battle of the Brews

The NYPost says "the beer war between Miller Lite and Bud is getting ugly. Getting? It has been for most of 2004. (See Catfight between Miller and AB, Miller and Bud are at it again, and Taste and Flavor vs. Freshness.) So what's this latest hub-bub all about? Apparently Miller Lite's latest spots. They show actors as former Bud Light fans talking thorough a bullhorn at an AB building- claiming that they liked the Miller taste better. AB filed a complaint with the 4 major networks. Both CBS and NBC have pulled the Miller Lite ads, "saying the spots were unfair to Bud Light. NBC said that commercial "unfairly disparaged Anheuser-Busch by claiming that the Bud delivery man was 'hiding something.'"

Adland: 
 

Tattoo you - real ink tatADS have arrived.

Look, when Pigeon-Holed was published back in 98 and we suggested that the New-Age creative favorite medium was "one that has never been used such as tattooing", we weren't saying that you should do that. MM'Kay?

But it was bound to happen wasn't it? After that wacky guy said sponsor my melon, headvertising, pregvertising, and even assvertising arrived on the scene.

Adland: 
 

Adage names McDonald's marketeer of the year

What? McDonald's Corporation was honored today as "Marketer of the Year" by Advertising Age magazine, for the brand's marketing achievements around the world in 2004.: Jim Skinner has been dying to use his tagline as a quote, and thus he does: "I'm lovin' it! We're honored to be recognized with one of the most coveted awards in the advertising and marketing world"

Right, remember the stuff they made this year? From the flop dryer sheet during the superbowl

to Justin Timberlakes overhyped "rap".

Adland: 
 

Forbes money mag wants ads for free.

You've been a poor starving artist all through your mucho expensive education and portfolio schools on top of that, selling pints of bodily fluids to afford your markers, pantone books, and leatherclad portfolios. Surely you don't expect to get paid now do you? No nonono, that's not how it works, not in the business where you pay to get to be one of the 12 working at w+k, and most dogyears of unpaid internships/placement actually lasts a dogs year, you know better than that by now you low ranking t-shirt clad creative.

Adland: 
 

When is permission to repost images needed?

All you illustrators and photographers and reps who know a thing or two about copyrights might be interested to read Calacanis : Dealing with the photo copyright issue on blogs, where it seems there's a new idea forming - posting images without permission is OK as long as they are small?? Please help me out here, am I reading this right? Fair use? Has the world gone mad!? Is this the guy Denton thought should be the one to look up to when it comes to blogger ethics?
The web does cause trouble in this area, but would this new 'rule' hold water in court, or work in the long run - in a fair way? I don't think so.

Adland: 
 

Uh-oh, we are officially more hated than Lawyers

It used to be that admen we're right behind lawyers in the universal "not trusted by the public" list but this year we've finally beat them according to Gallups annual U.S. survey published by CNN. Top of the least trusted professions which ranked lowest in honesty and ethics.:
# 1 Car salesmen
# 2 Advertising practitioners
# 3 Lawyers
# 4 Congressmen
# 5 Business executives
and surprise - number 6 is Newspaper reporters, the heroes who once upon a time revealed Watergate, risked their lives in war zones and kept us all informed are now being less trustworthy than auto mechanics.

With all the hubbub about Bzzagents lately I'm not in the least surprised. C'mon kids, if we work hard enough we might overtake Car salesmen next year!

Bzzagents discussions here on adland, in the news, new marketing tool is testing ethical limits of advertising, and on blogs Word of Maw. Hat tip to Claymore and Jimmy_dare.

Adland: 
 

China bans LeBron Nike ads as they are a "national insult"

It's all over the google news sources that China has banned the latest Lebron Nike ads as they are a national insult.

Adland: 
Badland: 

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