marketing mishaps

 

Markee the Sad

 

Super Bowl Human Ad Space on Ebay

Adgrunt kris10tackett tipped us to this strange Ebay bid selling super bowl "ad space", it looks like a couple of kids a

Adland: 
 

Making the wrong kind of wave

Oh boy someones stupidity-meter has reached a new low as the New York Daily News reports on a very strange email-ad offering "Special Tsunami Fares" on Singapore Airlines, complete with a picture of people fleeing a giant wave.

The email was sent on behalf for Millennium international travels, a Madison Ave. but they claim they had nothing to do with it. Wizie.Com LLC, who sent the emails wouldn't take responsibility for the message either. "We just send the emails out, the content is approved by the company" said an anonymous spokesperson at Wizie.Com LLC, who wasn't couldn't be sure that the travel agency approved the message.

Meanwhile, Singapore Airlines are fuming at the unauthorized use of their logo in said email. It's just another day in spam-land. Hat tip to Claymore for the headline and link

Adland: 
 

Streakers On The Run in Ads

During a children's TV show on ITV in the UK, an Irn-Bru advert showed a group of male and female streakers with thier naughty bits pixelated who attack a misbehaving policeman on the football pitch and rip off his clothes while a man in the stands enjoys his Irn-Bru.

The Advertising Standards Authority criticised the broadcast for showing the advert for Irn-Bru on its Saturday daytime chart show, CD:UK, hosted by Cat Deeley.

The ASA has stated that the ad can now only be shown after 9pm.
Screen shots from the advert- which can be viewed at Irn-Bru's website (click on the "p" in the lower right corner and then on ads.)

But this isn't the first streaker advert or marketing ploy. Far from it. Read more to take a trip down memory lane.

Adland: 
 

I Smell a Rat - An Uncaged and Curious Rodent-Based Doppelg

If you live in the United States and have your television hooked up to something besides a rabbit-ear antenna, chances are you've seen a few thousand horrid commercials over the last month or so for a cell phone ringtone/wallpaper service called Jamster.

Well, this weekend I had the ol' boob tube on one of the networks appropriate for my demographic when a new spot for this company came on. Now, usually I've reacted with a scream of anguish whilst simultaneously curling up into the fetal position, but somehow... in some way... this Jamster spot was different.

I've seen it before, and not in my nightmares.

(Read more...)

Badland: 
Adland: 
 

What's the truth about Splenda?

I've been stewing about the news circulating recently about Splenda and it's got me a bit wound up (see Groups Asks Johnson & Johnson to Stop Lying About Splenda). So much so, in fact, that I've read posts on Adland for some time, but never before made one here.

Either Splenda's a case of very savvy marketing—as I'm sure J&J would like to claim—or its false, misleading advertising. I'm inclined to the latter, or what Jon Entine at Ethical Corporation has called "sleight of hand marketing" and "shifty advertising." I’ve been following the press around this for the last week, even got a note from a friend yesterday who, like me, was concerned about what she was hearing.

Why do I care? On a professional level, as a marketing consultant, I think industry self-regulation will only work if marketers adhere to rules--truth-in-advertising being an important one. On a personal level, I've been a Splenda user, in fact switched from pale blue packets to yellow over a year ago, because I believed the phrase "Made from sugar so it tastes like sugar" to mean that Splenda has sugar in it and is a healthier alternative to the all-chemical sweeteners. I was such a devotee that, until the last few days, I carried yellow packets in a cute orange wallet in my purse, just in case I went somewhere, had a cup ‘o Joe, and they didn’t stock it. AND I lobbied others to join me (including my mother and her boyfriend who was recently advised by his doctor to lower his sugar intake and decrease calories). "You want sugar without the calories, a sugar-substitute without chemicals?" I asked my mom.
(read more..)

Adland: 
 

13th time is the charm, FCUK needs to fcuking stop it

The UK Advertising Standards Authority are getting miffed at FCUK again and have warned FCUK, this is the 13th time since 1999 that the ASA has published an adjudication regarding French Connection's adverts.
The latest ads are for the FCUK perfume, with the usual fold-out samples, with pictures of a young couple sitting in a bed wearing only underwaer and the headline reads: "open here to try fcuk her" and "open here to try fcuk him."
FCUK argued that FCUK is the brand name and the headline clearly states open the fold-outs to try the perfumes named "him" and "her".
The ASA responded that in the context of the ad, the phrases "could be interpreted as 'fuck,' not just as the advertiser's brand name." and reminded French Connection "that it had previously made clear in published adjudications that 'fcuk' should not be used in an advertisement if it could be interpreted as 'fuck' and was concerned that they had done so in the advertisement."
The perfume ads were placed in Boots magazine and received only two complaints from the public.

Adland: 
 

Hack in the box

There’s no job security in advertising. And now there’s even less. Here’s a new software that claims to write headlines.

Click here to meet your possible replacement.

Adland: 
 

Battle of the Brews

The NYPost says "the beer war between Miller Lite and Bud is getting ugly. Getting? It has been for most of 2004. (See Catfight between Miller and AB, Miller and Bud are at it again, and Taste and Flavor vs. Freshness.) So what's this latest hub-bub all about? Apparently Miller Lite's latest spots. They show actors as former Bud Light fans talking thorough a bullhorn at an AB building- claiming that they liked the Miller taste better. AB filed a complaint with the 4 major networks. Both CBS and NBC have pulled the Miller Lite ads, "saying the spots were unfair to Bud Light. NBC said that commercial "unfairly disparaged Anheuser-Busch by claiming that the Bud delivery man was 'hiding something.'"

Adland: 
 

Tattoo you - real ink tatADS have arrived.

Look, when Pigeon-Holed was published back in 98 and we suggested that the New-Age creative favorite medium was "one that has never been used such as tattooing", we weren't saying that you should do that. MM'Kay?

But it was bound to happen wasn't it? After that wacky guy said sponsor my melon, headvertising, pregvertising, and even assvertising arrived on the scene.

Adland: 
 

Adage names McDonald's marketeer of the year

What? McDonald's Corporation was honored today as "Marketer of the Year" by Advertising Age magazine, for the brand's marketing achievements around the world in 2004.: Jim Skinner has been dying to use his tagline as a quote, and thus he does: "I'm lovin' it! We're honored to be recognized with one of the most coveted awards in the advertising and marketing world"

Right, remember the stuff they made this year? From the flop dryer sheet during the superbowl

to Justin Timberlakes overhyped "rap".

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