marketing mishaps

Markee the Sad

Category Color


All cars are the same, so are their ads

Slip up. Thanx to Adlistmember Bot, who spotted these two twins. Apparently all cars are the same, and all your best ideas are formed while lying in the bathtub. classic.

Paint by numbers - easy as 1-2-3

Many thanx to Dalbir, another funky adlist member, who spotted these twins. Did you know by the way, that them colorcharts are a *really* good source of inspiration?

WonderBra vs PushUp bra!

Ah - how do we describe the product advantage..? I know! We'll show them!

Underground bands are really unknown.

Underground bands are really unknown.. And that is part of the attraction, no?

Bilingual Heineken looses its shirt.

The Heineken twins - or; Stare at a logo long enough and you'll find ... that same very thing other people who stared at the logo found!

Bang! Bang! You're Copied!

The old "when women have guns aim at the family jewels" visual gag, executed almost identically on two separate posters..

quarantine poster

Preem vs Good Guys Auto.

This is the most blatant ripoff that I have seen so far!
Note that even the lines are more or less directly translated, as in " It's an american car.." vs "It smells Swedish..".

The good guys auto ads was in the 1995 Communication Arts Annual, and I'm sure they won a nice bunch of addy, andy, beffie bessie, clio and other assorted awards.

A classic case of A and B ideas / Perception - Reality

My old tutor Gillard used to rip our ads to shreads if we resorted to the left hand page "A" and the right hand page "B" idea. Here's a classic case of two A and B's with similar message.

Separated at birth? Three drinks do the same thing.

Three different product, (all drinkable - uh, no wait, that depends on who you ask..), three similar headlines, three identical propositions? What happened here?

Anna Nicole in H&M underwear distracts Norwegian drivers

This ad campaign may no longer run in Norway after several drivers have skidded off the road at the sight of the former Playboy model in a corset.

H&M are probably thrilled about the press.


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