An internal brochure from Ad agency Iris has stirred up some controversy in the UK. It shows agency staff decked out as chain-smoking, London riot looting, estate-living, binge-drinking chavs whilst talking about the glorious benefits that can be had when you work for Iris. Copy sample:
We're iris, and we're family We're a tight knit bunch, holding ouur own on the mean streets of Southwark. We look out for each other, 'cause what's more important than family? Benefits, that's what. Free stuff. Cheap stuff. Fun stuff. As one of us, you're entitled to it. Have you earned it? Probably not. But listen, if there's free stuff going begging, then you'd be a fool not to grab it, right? We're just saying.