So, Adland began as a "separated at birth?" / Badland / Twin ads type dealio where people could, like now, submit ad pairs and comment on what they thought might have caused the syncronicity - but mainly I'd find the pairs and do the posting of them. These days a few other ad-sites do the same thing, all claiming to be the first one, which is very funny in its own way. ;)
Back in 1998 Resumé interviewed us about the twin ads specifically.
A rough translation of the Resume article for those of you who don't read Swedish and below is the huge scan.
She puts the plagiarized ads on the Web.
The advertising woman Åsk Wäppling puts plagiarized ads on the web.
- I think it's terribly common that people copy each others ideas, she