press clippings about Adland


This is where Adland collects our fifteen megabytes of fame. If you want to check out and contact the crew, do so under that link. Press can be quoting us, using us as reference or simply interviewing us. Adland was founded Åsk Dabitch Wäppling back in 1996. It began as a passion project, collecting recent campaigns, pairing up badland ads and as an outlet to adrant on recent happenings in the ad industry. As it grew, with a discussion list and much mail generated daily, it became a databasedriven website collecting great (and not so great) ads serving many caustic comments and editorials on the advertising industry. The site has been used as resource or quoted by the New York Times, Adweek, Marketing Mag (Canada), the Library of Congress, Spiegel, CNN Money, Media Guardian, Resumé, Adformatie, Campaign magazine, Creativity, Svenska Dagbladet, Dagens Industri and many more. Globe and Mail - "insider's view of the ad business"

And if you want to know what insiders think about the business, try, a Web site "by the adgrunts for the adgrunts."

Creativity Magazine outs us! "Dabitch is back"

Tess Wilkinson-Ryan from Creativity chatted with me on the phone one day and asked if me and my alter ego Dabitch are "out of the closet".
Oh yeah - Åsk Dabitch Wäppling is so out of the closet now... *hahaha*

I suppose there's a lot worse ways to get outed.

Dabitch is back

Åsk Wäppling is the mistress and founder of, a web destination for industry news, gossip and rants; her online persona is called "Dabitch". The site is very popular with ad insiders, despite (or thanks to) its many caustic comments.


Mark Etting - Marketingmag [Canada tradepress]

Mark Etting wrote a column in Marketingmag Canada and mentions me and Adland..
He also encourages people to come here and rant - Go Mark go! The man has understood! :)

Adland created by "Ask" an advertising Art Director in Amsterdam, The Netherlands, contains all manner of e-mail threads and rants about the world of advertising. It's best known section, called Badland, contains similar ads shown side by side that were either ripped off, or are mere coincidences. One such example on the site is the Foster's take on Molson Canadian's "The Rant". And if you've got a rant of your own you might want to check this site out... changing the names to protect the innocent, of course.


Adformatie TamTam 2000

Adformatie -the dutch "adweek" linked both Adland and the Commercial archive in one go in issue 38, august 2000.

We can't understand all of it, but we thought it was quite sweet.

Headline reads: "Seven hours worth of viewing pleasure" and explains that the commercial-archive is run by yours truly Dabitch, founder of Adland - a "site full of gossip, jokes and discussions about advertising".


web: CINT Sweden - pekar mot adland i sitt nyhetesbrev (swedish)

CINT på (huvudsidan) skrev om Adland (inte Ad-land *hehe*) redan vecka 42 2000.


Boards Magazine [canada/world tradepress] 2000

Or read the article now online at BoardsOnline August issue, 2000. "It's a harsh audience for parties" says Åsk Wäppling.


ResearchBuzz -Internet mag and mail


webadvantage mentions ad-rag 1999

webadvantage compares ad-rag to - click on the image to read article on webadvantage's site.


Web Press 1999 about adlist from wrote an Article about ripped off ads, interviewed ad-list members, talked about Adland and some ads here.


Resume Article "She puts the plagiarized ads on the web" Resume 1998.

So, Adland began as a "separated at birth?" / Badland / Twin ads type dealio where people could, like now, submit ad pairs and comment on what they thought might have caused the syncronicity - but mainly I'd find the pairs and do the posting of them. These days a few other ad-sites do the same thing, all claiming to be the first one, which is very funny in its own way. ;)

Back in 1998 Resumé interviewed us about the twin ads specifically.

A rough translation of the Resume article for those of you who don't read Swedish and below is the huge scan.

She puts the plagiarized ads on the Web.
The advertising woman Åsk Wäppling puts plagiarized ads on the web.
- I think it's terribly common that people copy each others ideas, she