press clippings about Adland

 

This is where Adland collects our fifteen megabytes of fame. If you want to check out and contact the crew, do so under that link. Press can be quoting us, using us as reference or simply interviewing us. Adland was founded Åsk Dabitch Wäppling back in 1996. It began as a passion project, collecting recent campaigns, pairing up badland ads and as an outlet to adrant on recent happenings in the ad industry. As it grew, with a discussion list and much mail generated daily, it became a datbasedriven website collecting great (and not so great) ads serving many caustic comments and editorials on the advertising industry. The site has been used as resource or quoted by the New York Times, Adweek, Marketing Mag (Canada), the Library of Congress, Spiegel, CNN Money, Media Guardian, Resumé, Adformatie, Campaign magazine, Creativity, Svenska Dagbladet, Dagens Industri and many more.

 

Announcing the adland.tv domain on SvD.se's developers blog.

SvD (Svenska Dagbladet) had me interviewed as part of a series where they ask web developers and site creators a handful of questions including "what's the most interesting thing on the net right now?". the interview is here on Utvecklingsbloggen "Åsk Wäppling Adland.tv". Here I prove that nobody looks good in wide angle lenses and that Swedish indeed sounds like bork bork bork.

 

Medievärlden: Who wants to watch 37 years of old super bowl commercials?

A 15:45 I spoke to Axel Andén at Medievärlden who needed to tease me a little: Who wants to see 37 years of old super bowl commercials Åsk Wäppling?

Yeah, who would want that? You sickos! And me! That's who, so I retort: Advertising nerds, this is popular culture, lots of expressions stem from super bowl ads.

Quick translation inside.

 

"The worlds largest Super Bowl commercial collection.. is Swedish"

Ok, I'll be the first to admit that the small attempt at pun above does not work in US English, unless you say "American football" and then it's just not a snappy headline anymore. Oh woe headline writers. Cheers very much to Gothenburg ad agency Miami who fame-spotted us in todays Dagens Industri (Sweden's version of the Financial Times), where there's a blurb about our 37 years of Super Bowl commercials collection.

The blurb reminds readers of DI that you can already view some of this years ads in the 2009 XLIII collection here.
link to original scan

 

Adage power 150: The number 13 has been following me around all day.

You know that strange phenomena some call synchronicity? I've had the number 13 pop up in nearly everything I've done today - from the amount of steps I've used in the stairs, to the amount of bread slices available, to strange wrong numbers calling, to email subjects and so on. Files submitted have had 13 in them. Someone even SMS:ed me "in a meeting, I'll ring back in 13 min."

Thirteen, thirteen thirteen - everywhere thirteen. What the heck?

 

Deleting the ads dilute the resource we are trying to build here. Adland will no longer do it.

Note, Alex suggested in the comments that this post should have a soundtrack. It does and here it is:

After much hand wringing and thinking I have come to a conclusion regarding campaigns submitted before they were due to run, approved or even properly thought out, and here's our new policy.


I will no longer delete ad campaigns that have been submitted to Adland at the brand nor the ad agencies request - or anyone elses request for that matter.


I will correct the submissions, place them in SPEC WORK category, pixellate trademarks, add official statements from brands or agencies to the post and add to the information we have on the ads, but I will no longer remove the ad images.

 

Ad age: Power 150 - We're number one! Sweden leads the European blogs. Top 100 European adblogs.

You might have spotted the Ad Age power 150 and looked to find that SEO blogs count higher than personal blogs (of course!), but since it takes so many different number crunching things into account, it's surprisingly democratic - and it adds "Todd Points" to the score. The many different sources also causes the list to move around a lot more than any others, since for example Technorati - despite many years on the web - can suddenly go all wonky. I've seen Adland be on #17 and #70 on the same day as Technorati has acted funky for some reason. Media Culpa also notes that the power150 only counts his atom feed and not his many feedburner subscribers. Not to mention that Alexa is still shunned by most mac-people (even though the alexa toolbar is now available for Firefox) giving the SEO (and thus PC users) blogs a leg up with that score over the blogs more often frequented by mac-driving creative types.

Spinning around made a list of the top UK blogs found on the Power150 where Russel Davies is the leader of the pack.
But there's a European ranking out there as well, it was Kullin's Media Culpa that brought this to my attention in his July 18 post - Nick Burcher counted all the european flags on the list to make a European version and even made little graphs, and then he did one based on Alexa traffic where Adland is number 2 again.

 

Radio: "radio advertising is a very grateful media"

Moi, Åsk Wäppling a.k.a Dabitch, was just speaking about advertising (what else?) on RixFM radio with Roger, Titti and Gert of Rix MorronZoo. Not the first time we've been on the radio mind you, we chatted for an hour on the advertising show a few years ago - but it is the first time in Swedish. Not sure I made as much sense as I wanted too, considering the early hour for me. Should've taken that coffee intravenously. I really wanted to play RACV Car Loans - Disclaimer Guy as en example of good radio advertising, but y'all can listen to that here.

Ett glatt hej till alla svenskar som kanske hittat hit efter att ha hört mig i morse. Välkomna till reklamfanatikerns sajt. :)

 

Resumé: "Red Cross backs up Adblogger."

Resumé Thursday August 28: "Red Cross backs up adbogger"
"It was a powerful reaction, and several employed by the Red Cross received threats. To add to that, names and phonenumbers were published on porn sites, which was unpleasant", says Marika Bystedt, chairwoman of the Red Cross Youth association. Google translated article to English can be found here.

 

Metro: "I'm obsessed with advertising"

Yesterday I was on page six in Metro, Sweden - which can also be found here on the web with the headline: "Mom must have dropped me on the head when I was a kid". Sorry mom.

How did you build up the site?.
By being stubborn. When I began (in 1996) I had to get my own server. I don't just write, I run the server, I digitize the commercial films, and I've built the database. I don't add stuff without the creators permission, but since the arrival of youtube and myspace commercials are being thrown around left and right.

 

MedieVärlden: Kinesiska dödshot mot svensk reklamblogg

Another trade-press bit on the recent Chinagate - now it's Axel Håkansson & Medievarlden.se in Sweden who had a long chat with me about the technical details and free speech implications of it all. No google translation of this yet.
Link to medievarlden.se

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