press clippings about Adland


This is where adland collects our fifteen megabytes of fame. If you want to check out and contact the crew, do so under that link.
Press can be quoting us, using us as reference, or simply interviewing us. Adland was founded Åsk Dabitch Wäppling back in 1996. It began as a passion project, collecting recent ad campaigns, pairing up badland ads and as an outlet to adrant on recent happenings in the ad industry. As it grew, with a discussion mailing list and much mail generated daily, it became a database-driven website collecting great (and not so great) ads serving many caustic comments and editorials on the advertising industry. Some called it a blog, but we do not. The site has been used as resource or quoted by the New York Times (USA), Adweek (USA), Marketing Mag (Canada), the Library of Congress, Spiegel (DE), CNN Money (USA), Media Guardian (UK), Resumé (SE), Adformatie (NL), Campaign magazine (UK), Creativity (USA), Svenska Dagbladet (SE), Dagens Industri (SE), Brand Equity (IN), Børsen (DK) and many many more.
Adland is supported by your Paypal or bitcoin donations. Thank you for your support. bitcoin:34CBC5ktw5TqzUSTXfEfGkMkNBWK4bFZF1.


Åsk is the Elite

Åsk and Adland is put on the swedish mag Att:entions list of the new media-elite!

(I have tried to interpret the Swedish lingua...)

"When it comes to marketing Åsk Wättling rules the net. More known as "Dabitch" she runs the blog "Adland" which entice thousands of marketingnerds all over the world."

Yeah. The Swedish Adland-gang is proud as hell since the rest of the list is not that good. But hey, finally... :)

See also: - The new Media Elite List 2006


"Swedens new media elite"

Ah, how nice it is to be elite something or other as just named yours truly one of Swedens "new media elite". In all the exitment they slipped on the keyboard and gave me two T's instead of P's - Åsk Wättling instead of Wäppling. An honest mistake, it could happen to anyone after too many GT's, I mean those letters are practically right next to each other on a qwerty keyboard... or maybe not. ;) Still, all press is good, as long as they spell your name right. Ha!

A commenter waving a red pen has alerted them to their mistake so they've managed at least to change the headline name spelling in their list article on the new media elite. We'll glue this to our press clippings scrap book anyway. :) - The new Media Elite List 2006

Ekonominyheterna lists the media elite which is fun, but they misspelled my name. ;)
See these posts: Åsk is the Elite and "Swedens new media elite". For the record, the name is Wäppling. At least they we're consistent, I picked up the printed magazine and there my name was misspelled all the way through as well, which is amusing since it is one of the names that starts the article off:
"Johan Larsson.
Roger Åberg.
Åsk Wäppling.

Or why not Emma Svensson. Do the names sound familiar?...."


Internetworld: Form and Function 2006 - 10 smartest functions

Note: posted 2008-07-30

I only wish that I had seen this mention of Adland's user-tags when it was published in 2006, as soon afterward I threw away the whole thing (CMS-wise that is) and started working on a new structure from the ground up (which you see today), leaving the user generated tag feature behind. I still have the tags we generated of what was in each commercial here and might revive the idea in the future. I still fancy the idea of tagging what was is in a commercial rather than a name of the ad - but it does require a lot of active user input to work nicely as Internetworld points out.

You can download Internetworlds old issues from their archive: here's this one - also a smaller mention of the same thing here "Sätt etikett på webben" 2005-06-30


Current top tagged celebrity: John Cleese

The Celebrity with the biggest tag of his very own is currently John Cleese. My personal favorite is Schweppes "Taste":

where they spoof the 1990's Calvin Klein ads.


"five pro bloggers - Adland is the worlds first adblog" - Internetworld (Swedish)

The article "12 steps to get a popular blog" in internet world 06/2006 ends with five examples of "pro blogs". The top one is Adland.


Finally - we've switched... to our old domain

Say what you want about George Parker, but when he's right he's so on the money dead presidents envy him.

He recently posted about the plethora of "ad*" site and domain names in our ad obsessed corner of the blogosphere as he had confused adfreak with adrants. Oops. See: Oooops... Too many "Ad's".... He concludes

The only one allowed to keep theirs is Dabitch at AdRag, 'cos she's been doing it for longer than all of us combined!

This be true. So, to start a new trend, we're switching over to our other URL we've had since 1999. The Diehard adgrunts know that I've long been irked by Norton Internet Security and the way it errounously blocks all of Adland, as I have to help people with it who think that the site is broken, making me Symantecs unpaid and very disgruntled tech support. Well, Norton isn't the only adblocker to do this, Adblock list FiltersetG does the same thing, and if you ask how to get around that in their forums you get the unhelpful advice "If you want to look at a page with advertising-related content, turn off Adblock".

Mmmmokay. Thing is, a lot of people with this stuff installed aren't even aware of it - or they don't realise that the stuff they installed is at fault when they suddenly can't see Adland. I know, it's weird.
In the arms race of adblockers versus banners ads security will only get tighter even when it's dumb, so it's time to switch domains to avoid getting our site blocked. What does this mean to you, dear adland reader? Will you have to rearrange your bookmarks and change your RSS readers feedlinks for the news, the films and the whole enchilada? No you don't have to do a darn thing, the only thing that changes is that poor sods surfing with adblockers on will actually see the site instead of a linkless mess, and won't have to email me in a panic screaming "Your site doesn't work in (insert their favourite browsers here)".
It was never the browsers fault folks, it was the Norton Internet Security, FiltersetG and who knows how many other adblocking software things that messed our site up. So these days automagically redirects to, which we used to do the other way around!


Turning trackback off now.

I don't know what we did to deserve this sort of attention but bastard spammers (may their balls rot off) have spent countless hours poking at and spamming this site these past few weeks. Mainly trackback spam, they have some sort of script going on so that 600-700 trackbacks are sent from different ip# to different pages and they hope that some stick.

Well none of them stick, but this whole waste of space has peeved me to the point of removing trackbacks (for the moment). I'd like to thank chaos scenario, random culture and marketingfacts for reinstalling my faith in humanity by doing real trackbacks in the midst of all that spam.


Adland is ten years old.

Oh man, soon it'll be a teenager!

Last year I posted on the official birthday Adland's Birthday - Nine years old today!, April 1.
This year I thought I'd avoid the jokester date in case y'all might think I was kidding. Adland really is ten years old.
It all started in this house up on the twin peaks in San Francisco ten years ago. A dorky geocities homepage saw the light of day.... Within a week I was already hosting in some kids webserver in Utah so I could run my own cgi-bin scripts.


Random Adland Poll: TAGS!

Hullo all adgrunts big and small, new and old. I'm curious about the tags system, and if you could spare a second to give us some input here, I'll spread 14 days of super adgrunt joy to your accounts. K? Ready?

The Tags for the commercials - do you use them? If not, why not? Do you tag stuff? If not why not? Could it be better? How? Did you see the tags FAQ in the ever underestimated FAQ? Comment your input below and get your super juice as soon as I see your comment. Cheers in advance!