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Yet another ad award - or is it?

So , [email protected] writes to us as a shoulder to cry on:"We can't take it anymore. We're fed up. How many F&^%*@# advertising awards are there for creatives?"
The answer is of course a helluvalot, but nobody cares about 90% of them anyway. Remember what Joanne Lipman said. "Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the big ones."

[email protected] continues; "That's why we are introducing the worst advertising awards in the industry. They're free, not worth putting in your portfolio, and if you win, your reward will be jack squat. Welcome to The 2006 Empty Box Awards. Awards you create during your lunch hour while billing the time to your client. Awards you create after slapping the dorky glasses off the nearest black turtleneck. Awards where you can savage other contestant's entries. Awards so bad they may actually become entertaining."

Uh-huh, well their snazzy URL emptyboxawards.com , registered via domainsbyproxy of course, leads to a blogspot page where the first thing they do is ask for your help in coming up with a topic. Say wha? You haven't thought this though at all have you? This could be funny, or it could flop - which do you adgrunts think will happen?

Adland: 
 

Beach Advertising: very cool and environmental

Imagine seeing thousands of your ads in the sand creating the world's largest billboard. Each day approximately 5,000 of your beach sponsoring ads coupled with "Please Don't Litter" are impressed during early morning cleaning leaving the beach manicured with your message all over it!

Adland: 
 

Friday 13th

Friday the 13th sees Greenpeace's release of a hard hitting film bringing attention to the catastrophic consequences of building new nuclear power stations.

Directed by Andy Morahan, the viral can be seen here.

Adland: 
 

Miller rebrands MGD

In an effort to reverse MGD's sales slump, Miller is overhauling the Genuine Draft and Genuine Draft Light brands with new advertising, packaging, and logo.

Genuine Draft and Genuine Draft Light are being marketed as having "mainstream sophistication," said Terry Haley, Genuine Draft brand manager. The campaign will feature the tag line: "Beer. Grown Up."

The campaign will target consumers who have "come of age" through various milestones in their lives. The group is somewhat older than the usual target market and largely has been ignored by major brewers, Haley said.

"We've defined a new consumer," he said.

Brewers have ignored beer drinkers who "don't fit into the traditional marketing box," Haley said.

A teaser campaign began in mid-November. February will see a "bridge" campaign before the full-fledged campaign aimed at rebranding MGD launches March 1.

Adland: 
 

Will tattoo myself for food!

Pat Lean thinks she's onto a brilliant strategy - she'll tattoo her favorite vendors onto herself and get free stuff and the ink paid for. She just got Pizza Shuttle's logo inked onto her arm according to Pizza Marketing Quarterly (yes there is such a mag) - and for her bravery under the needle she got the ink paid and free pizza once a month. What a deal!

says she would like to get more tattoos advertising for local businesses like Harley-Davidson and Miller Brewing.

- might she a bike and beer for life out of that?

Adland: 
 

Jeep - there is only.. two?

With the advent of google video, it was ripe to be a place for people to upload their spec work. Take for example this Jeep spot where Directors Casper Frank & Talia Raine seem to be under the impression that crap suspension is a selling point. Steve tipped us to the "sexist, mysogonistic and objectifying...but.." spot. Yes, some of you will find it funny - but I think we all agree it's not a good ad for Jeep. The tagline seems to be selling the other stars in the picture.

Adland: 
 

Promoters for Travelocity wear nothing but red hat

Over New Years, Travelocity ran their "Red Hat" Promotion, which rewarded folks for showing up at Times Square in Red Hats (like their spokegnome) or throwing their own Red Hat Party. Adage has a picture of their promotion team in nothing but their skivvies, or so it seems at a distance. A bit cold this year in NYC to really go out in the buff (although most likely the client wouldn't have approved nude folk handing out flyers, even if they could have evaded arrest by the cops.) It's just another attempt to get in on the trend of streakers in advertising.

Adland: 
 

Unfortunate moments in online advertising

BannerBlog has captured an example of when online advertising creative mixes with a news story in the worst possible context.

Click here to see screenshots of the incident.

Adland: 
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