superbowl commercials reviews & news

 

reviews superbowl bonanza

 

For once PETA has something nice to say about the Super Bowl ads

Hell froze over this Super Bowl. PETA actually said something nice about our profession.

New Orleans — With a power outage, a Destiny's Child reunion, and a questionable last-minute call, this year's Super Bowl was full of surprises. But no surprise to PETA was the kinder direction that this year's crop of ads took: This was the first Super Bowl since all of the top 10 advertising agencies in the U.S. agreed never to use great apes in their ads—and sure enough, not one of this year's ads featured a chimpanzee or other great apes, and many used computer-generated imagery (CGI) to portray other animals.

 

Lol @Chrysler

As pointed out earlier the teaser to Toytoa's Super Bowl spot "Wish Granted" ended right before we hear the lyric " in my 64 Chevy Impala."

Chevy noticed. And owned it. OH SNAP.

 

Brands capitalize on Super Bowl Blockout.

Although Oreo was one of the few stars of the Super Bowl they were very quick to capitalize on the power outage with the print ad above. Walgreens and Audi were also quick to react, albeit not as visually. Still, it was yet another way to get more of that coveted earned media with little to no expenditure. I would argue that the tweet versions were more conceptually relevant although after this years Super Bowl, I'll take what I can get in terms of good communication.

 

*Spoiler Alert* Super Bowl 2013 Ads - Watch them now and know what will air

Are you ready for some football? Ok, are you ready for some Super Bowl ads? Well you don't have to wait until kickoff to see many of them.

We've got lots of them already! We've got them grouped by air time too.

So pop open a drink, grab some lunch or a snack, sit back and watch them now.

-----PREGAME:-----
Hyundai will air “Epic Play Date”, a :60 just prior to kickoff. The ad shows a family outing of skateboarding kids, dads doing donuts in the mud, family being chased by security guards, a biker gang and an ostrich. An original song by The Flaming Lips is the soundtrack and the band is featured throughout the ad.
Agency: Innocean

Watch it now:

 

Adland Bingo Vs Red Tettemer Bingo

Red Tettemer wants you to know they have a Super Bowl Bingo game. If you play along the right way, one person will win a 32" flat screen TV.

That kinda reminds me of, Super Bowl Ad Bingo. Created by Adland. In 2011.

Oh sure you have the fancy tv giveaway, but so what. In the Super Bowl of Super Bowl-themed games, we beat ya. Neener Neener. More importantly, you've seen all the spots in advance, so you've stacked the deck. it's a lot harder to do what we did and create stereotypes to watch out for. Seriously, you should make it a bit more sporting next time.

Badland: 
 

Updated Spoiler Alert: Super Bowl XLVII commercial lineup for next Sunday

We’re one week away from The Big Game. We’ve got the teams who will be playing (49ers vs. Ravens, for those of you who don’t follow). And, we’ve got a lot more info on the spots that will be airing and when. This year is no different than any other with a long list of celebrities such as The Rock, PSY, The Flaming Lips, babies, supermodels, and more. So let's get on to the most complete spoiler alert on the web.

*Updated 1/28 with VW and Hyundai Sonata Turbo ads
*Updated 1/31 with Mercedes, Hyundai "Team", Kia Sorento "Space Babies", Hyundai "Epic Play Date", Taco Bell "Viva Young", and Axe "Lifeguard" ads
*Updated 2/1 with Samsung preview ad.

PREGAME:
Hyundai will air “Epic Play Date”, a :60 just prior to kickoff. The ad shows a family outing of skateboarding kids, dads doing donuts in the mud, family being chased by security guards, a biker gang and an ostrich. An original song by The Flaming Lips is the soundtrack and the band is featured throughout the ad.
Agency: Innocean

Watch it now:
Hyundai - Genesis :30 called “Excited” shows the car going around a racetrack with sportscaster Gus Johnson.
Watch it now:

 

Super Bowl 2013: Piston Introduces "The Dramatizer" For Cars.com

As part of a multi agency integrated campaign, Piston introduces The Dramatizer, for Cars.com .

The car buying and selling site wants to add drama to the Super Bowl, because not every Super Bowl can be as awesome as this one. So with that in mind, adding drama sounds like a good idea.

Piston's ECD David Schafer explains:

 

Super Bowl ads are getting longer, and more expensive, in 2013

Budweiser Black Crown will be introduced during the super bowl, giving us at least one Anheuser-Busch that doesn't contain clydesdales or dog-bites-man jokes.

 

Mercedes Benz reveals that they are one big tease in Super Bowl 2013, with Kate Upton

"So, which brand will have the best ad?" people keep asking me as we get nearer to the super bowl, expecting me to have seen them all already. I am sworn to secrecy, gais, all I can share with you here are the teasers. Much as I hate teasers.

 

Pistachios Gangnam Style for the Super Bowl

Paramount Farms nut brand has signed up for Super Bowl XLVII, and will pop their super bowl cherry with a 30 second spot starring none other than Psy, the Korean rapper from the world-hit-wonder of 2012 "Gangnam style", ensuring the ad is dated before the bowl is even over. They commercial was filmed just this week and was directed by Mathew Cullen of Motion Theory. It's the first time that Psy stars in an a American commercial, let alone on the super bowl.

Psy youtube wonder shills pistachios during Super Bowl.

Pages

Top