reviews superbowl bonanza

Second Quarter has come to an end.

There were a few spots of note, such as Tide-To-Go "Interview", which even though it wasn't a new ad...it rocks. Also, FedEx and Garmin had decent spots too.

Gatorade - G2 - "Jeter" - :30 - Nice post effects.
Agency: Element 79
Gatorade G2 launches the first full spots of their campaign during the game. The ad features New York Yankee Derek Jeter. As in the teasers, we see a visual transformation of urban environments into sports landscapes which communicate how often athletes think about the game.
Superadgrunts, see spot below:

GoDaddy - "Spot On" - :30 - Yawn.
Agency: In-House
"Spot On"will feature a group of people watching the game and talking about the "Exposure" Danica Patrick ad that is only online and was not cleared by Fox for the word "beaver". CEO Parsons says "it's the funniest ad we've ever done." Sure thing, Bob-o. It's just as awful as the ads of yesteryear. I'm sure most of us in the ad world will be surprised by that though. ;-)
Superadgrunts, see "Spot On" below.

Ok, boys and girls - it's game time!
There were a few notable ads, including Audi, Pepsi Diet Max and Underarmor. We're also twittering the spots as they air here.
First Quarter:
Light - "Fire" - :30 - Pretty much expect type of work for Bud Light (ie. sophomoric humor).
Agency: DDB, Chicago
It's everything you want in a beer, plus the ability to breathe fire. Guy lights candles by breathing fire and then a cat walks by, he sneezes and fire shoots out his mouth as well.

Audi - "Godfather" :60 - Nice spoof of the horse head in the bed, instead with front grill and headlights of a car.
Agency: Venables Bell & Partners, San Francisco
Ad promotes the R8 sportscar and is the brand's first Super Bowl spot in 20 years. The ad referenced "The Godfather" and featured actor Alex Rocco, who portrayed the character of Moe Greene in the first Godfather. The spot was shot on location at the Fleur de Lys house in Los Angeles.

Diet Pepsi Max - "Nod" - :60 - Great spot - very Super Bowl-esque and what we have come to expect of the ads.
Agency: BBDO NY
This star-studded spot features Joe Buck, Troy Aikman, Busta Rhymes, LL Cool J, Missy Elliot and every day people falling asleep. The spot is a nod (pun intended people!) to SNL's "Night at the Roxy", complete with "What is Love" by Haddaway.
Superadgrunts, check out the spot below:

It«s getting down to the wire folks. At Adland, home to the world«s largest and most complete Super Bowl Commercial Archive, we've been updating our Super Bowl Commercial Spoiler post all week long. And it«s time for one final push before tomorrow«s big game (although, you know we're suckers for news, so if we hear something, if you submit something, we just might update this again between now and kickoff).

Remember, if you want to be surprised come Sunday, *do not* read more. Additionally, we're posting the 2008 Super Bowl XLII commercials here already.

Inside you will find information on advertisers, agencies, directors, concepts and more.

Again - if you don«t want to see this information - you don«t have to - but you have been warned that clicking "read more" will definitely give you more.

FedEx is yet again appearing in the Super Bowl this year with a 45-second spot entitled "Carrier Pigeons". Since 1989, the brand has made 18 appearences during the big game throughout the years. Some of their notable spots include "Apology," "Desert Island," "Bolivia" and the EMMY award-winning "Stick." BBDO New York has been FedEx's agency of record for more than 19 years and has produced more than 65 Super Bowl spots for its clients since 2000.

Throughout FedEx's advertising history, their ad strategy has aimed to demonstrate the company's reliability by sketching entertaining caricatures of the business world. These include: "Absolutely, Positively Overnight" – 1978-83, "It's not Just a Package, It's Your Business" – 1987-88, "Our Most Important Package is Yours" – 1991-94, "Absolutely, Positively Anytime" – 1995, "The Way the World Works," 1996 – 1998, "Be Absolutely Sure," 1998 – 2000, "This is a Job for FedEx," 2001 – 2002, "Don’t worry, there’s a FedEx for that," 2002 to 2003, "Relax, it’s FedEx," 2004 – present.

But as it's Super Bowl season, below you'll find a list of FedEx's Super Bowl spots from 1995-2007. Come back on Sunday or Monday morning to see their new spot airing during Super Bowl XLII! You can check out a behind-the-scenes video for "Carrier Pigeons" here.

Superadgrunts, click on the titles and/or images to see the spots.

Fedex - Names - (2007) 0:30 (USA)

Update - we've updated this so much we had to make a new super bowl commercials spoiler post here..

If you want to be surprised come February 3rd, *do not* read more for the most detailed inside scoop we are able to provide. During the week we'll be updating this information as final Super Bowl commercial news comes to light, as it typically does as we close in on the finish line. We are posting the 2008 Super Bowl XLII commercials here already.

Inside you will find information on advertisers, agencies, directors, concepts and more.

Again - if you don't want to see this information - you don't have to - but you have been warned that clicking "read more" will definitely give you more.

UPDATED! - 01/28/08 @ 4.30pm EST, UPDATED! - 01/29/08 @ 7.30am EST, UPDATED! - 01/29/08 @ 11:15am EST, UPDATED! - 01/29/08 @ 3.35pm EST, UPDATED! - 01/29/08 @ 6.05pm EST, UPDATED! - 01/30/08 @ 6.53am EST, UPDATED! - 01/31/08 @ 7:15am EST, UPDATED! - 01/31/08 @ 10.15am EST
UPDATED! - 02/01/08 @ 7.23am EST

Around this time of year, practically everyone puts out a list of the "best" superbowl commercials. Or the worst. Two things these lists have in common include getting the year the ad aired wrong (no, really it happens a lot) and then 85% of the ads on their carefully chosen lists are identical to the ads on everyone elses list. ;)
So here's our twist on the lists, possibly most forgotten superbowl ads. It doesn't mean that they're bad, in fact some show up on other fun lists of good ads - people just don't seem to recall that they too were once superbowl ads.
Lets start at the beginning shall we? Way back in 1969 super bowl III commercials this Gillette - Techmatic adjustable ad could make me forgive all the other terrible Gillette ads if they just put this one back on the air. Please, pretty please Gillette, do it just once!

In the 1973 super bowl VII commercials, Joe Namath is so exited becaause "he's gonna get creamed" by none other than Farah Fawcett. I don't know what Joe thinks "creamed" means, but I'm sure it's naughty. This is hilariously cheesy.

In the 1975 super bowl IX commercials McDonald's test people on their jingle for the Big Mac, and they all fail. Sing it with me! Two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun. Now down a vodka and do it again faster! This should be a drinking game.

It is not easy to pick the top five worst superbowl commercials of all time.

There's bad, like those mens razors ads which make my teeth hurt every year, then there's really really bad like backfiring (literally) jokes, and then there's so bad that masses of people protest and your company sues the ad agency who created the ad bad. With that said, here's Adland's pick of the top five worst super bowl ads of all time. We've combed through the 35 years of Super bowl ads in The Super Bowl Commercials archive to bring you these fantastic turds.


Last year, (as seen in our press clippings) we helped the New York Times do a look back on Super Bowl ads from the past where the NYT did a little graphing to see what type of ad was most common each year, while showing at least one ad from every year since 1984. Sixteen of the 23 years ads were supplied by us from the 35 year strong Super Bowl ad collection a.k.a the Claymore project. Stuart Elliot's article Colts and Bears and Kevin Federline goes with the NYT graph.
Naturally we have all the ads (and more, hehe) that the NYT used in their fun graph - here are the ones they picked as standout ads from each year together with the ones that we think you should also see. Two minor mistakes in the grey lady - the year 2000 E*trade ad does not contain a monkey but a chimp, which is an ape. The Tabasco spot is from 1997, not 1998. I nitpick, I know. Links to commercials inside.

Pages