superbowl commercials reviews & news


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Twenty-seven years of superbowl commercials.

The (outstanding) Claymore Project is getting bigger - we've got the superbowl commercials from 1969, the superbowl commercials from 1979 to 2003, and have just added all the superbowl commercials from 1975.

Extravagant, glorious, funny, tacky, old and brand spanking new - The Claymore Project will not stop growing despite being the largest superbowl archive on the web to date. We will also add the 2004 superbowl commercials after February One when they have aired - one stop shopping for superbowl ad research. Like Coke used to say, Enjoy!



We just thought we'd let y'all know that Adland is now proud home to The Claymore Project - a mind-boggling, historic and comprehensive collection of twenty-five friggin' years of Super Bowl commercials. 1979, 2003, and everything in between. Not too shabby.

In lieu of venture capital and suits, this was a project completed with blood, sweat and beers. And a love for the advertising game, good or bad. And some more beers. And some spiffy toys from Apple, Discreet and Sorenson (sadly, none donated). And then even some more beers.

Why? Because beer is good, and so is this collection. Click the fish and enjoy.


The masses speak on Super Bowl XXXVII

Now that every one has seen the Super Bowl ads, they all have an opinion on them. A mix amoung the masses it seems. Netscape has a poll on your favorite Super Bowl ad...topping their list is Budweiser's Zebra Ref, followed by Terry Tate Office Linebacker by Reebok and Bud Lite Upside Down Clown. Most main stream media sites have a poll of some kind. It's interesting to note that it's not always the same ad in the top spot.
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dabitch presents The Claymore Project - Super Bowl Commercials Archive

Super Bowl commercials - so what's the big deal about them anyway? They're just commercials.
Then again, maybe they're big, extravagant, glorious, fantastically creative spectacles of free enterprise celebrating art and commerce at their best. Well... at least a bunch of them are.

Like it or not, commercials are mirrors of our society. As a result, they become an important part of our culture and history. So good or bad, nice or nasty, gorgeous or ugly, bland or spicy, we've gathered them here.
And because we are who we are, we decided to take things a few steps further by taking a few steps back.

Just click one of the bowls above and enjoy. - Clayton T. Claymore

Currently showing superbowl commercials from 1979 til 2004, plus special bonus early-early years: that's 30 years of superbowl ads, the years 1973 and the bigger 1976 are bonus years that are not complete. Counting 2004, that makes 30 years. Beat that! ;)


Super Bowl 2002

Clay not only watched the superbowl - he added them on this server. All under 2002 super bowl XXXVI (ads)
Unlike ad age, we have every single one, and unlike ad age, we carry them in quicktime 5.


Winter of '69 - superbowl commercials addition.

This August has been blistering hot in most of Europe - to cool down why not set your time machine to the winter of 1969 and watch the superbowl ads from that year. The naive cigarette adverts, the growing flirt with women buisnessmen, sweet animations, the outrageous product demonstrations and above all, The Clamato juice drink, a blend of clams and tomatoes.