reviews superbowl bonanza

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As pointed out earlier the teaser to Toytoa's Super Bowl spot "Wish Granted" ended right before we hear the lyric " in my 64 Chevy Impala."

Chevy noticed. And owned it. OH SNAP.

Although Oreo was one of the few stars of the Super Bowl they were very quick to capitalize on the power outage with the print ad above. Walgreens and Audi were also quick to react, albeit not as visually. Still, it was yet another way to get more of that coveted earned media with little to no expenditure. I would argue that the tweet versions were more conceptually relevant although after this years Super Bowl, I'll take what I can get in terms of good communication.

Are you ready for some football? Ok, are you ready for some Super Bowl ads? Well you don't have to wait until kickoff to see many of them.

We've got lots of them already! We've got them grouped by air time too.

So pop open a drink, grab some lunch or a snack, sit back and watch them now.

-----PREGAME:-----
Hyundai will air “Epic Play Date”, a :60 just prior to kickoff. The ad shows a family outing of skateboarding kids, dads doing donuts in the mud, family being chased by security guards, a biker gang and an ostrich. An original song by The Flaming Lips is the soundtrack and the band is featured throughout the ad.
Agency: Innocean

Watch it now:

Red Tettemer wants you to know they have a Super Bowl Bingo game. If you play along the right way, one person will win a 32" flat screen TV.

That kinda reminds me of, Super Bowl Ad Bingo. Created by Adland. In 2011.

Oh sure you have the fancy tv giveaway, but so what. In the Super Bowl of Super Bowl-themed games, we beat ya. Neener Neener. More importantly, you've seen all the spots in advance, so you've stacked the deck. it's a lot harder to do what we did and create stereotypes to watch out for. Seriously, you should make it a bit more sporting next time.

We’re one week away from The Big Game. We’ve got the teams who will be playing (49ers vs. Ravens, for those of you who don’t follow). And, we’ve got a lot more info on the spots that will be airing and when. This year is no different than any other with a long list of celebrities such as The Rock, PSY, The Flaming Lips, babies, supermodels, and more. So let's get on to the most complete spoiler alert on the web.

*Updated 1/28 with VW and Hyundai Sonata Turbo ads
*Updated 1/31 with Mercedes, Hyundai "Team", Kia Sorento "Space Babies", Hyundai "Epic Play Date", Taco Bell "Viva Young", and Axe "Lifeguard" ads
*Updated 2/1 with Samsung preview ad.

PREGAME:
Hyundai will air “Epic Play Date”, a :60 just prior to kickoff. The ad shows a family outing of skateboarding kids, dads doing donuts in the mud, family being chased by security guards, a biker gang and an ostrich. An original song by The Flaming Lips is the soundtrack and the band is featured throughout the ad.
Agency: Innocean

Watch it now:

Hyundai - Genesis :30 called “Excited” shows the car going around a racetrack with sportscaster Gus Johnson.
Watch it now:

Paramount Farms nut brand has signed up for Super Bowl XLVII, and will pop their super bowl cherry with a 30 second spot starring none other than Psy, the Korean rapper from the world-hit-wonder of 2012 "Gangnam style", ensuring the ad is dated before the bowl is even over. They commercial was filmed just this week and was directed by Mathew Cullen of Motion Theory. It's the first time that Psy stars in an a American commercial, let alone on the super bowl.

Psy youtube wonder shills pistachios during Super Bowl.

As we hurl head first to the start of a new year, we get ever closer to the Big Game. So, whilst you’re recovering from your agency’s holiday party, production house party and advertising association party, grab some hair of the dog, some aspirin, and check out who will be in the game come February.

NEW: Ford Lincoln will have its first ad in the Super Bowl lineup. A campaign on Twitter is asking fans to tweet their thoughts on the brand using #SteerTheScript, and Jimmy Falon will then turn the tweets into a 60-second spot. The brand also has Emmitt Smith onboard as brand ambassador, so we might also see him in the spot, too. Agency: in-house agency HudsonRouge (source)

NEW: Unliever’s Axe will also have its first appearance in the Big Game this year with a 30-second ad titled “Lifeguard” that their press release claims “includes a twist at the end that aligns with a larger creative campaign scheduled for a January 2013 launch”. Agency: BBH London (source)

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