As we hurl head first to the start of a new year, we get ever closer to the Big Game. So, whilst you’re recovering from your agency’s holiday party, production house party and advertising association party, grab some hair of the dog, some aspirin, and check out who will be in the game come February.
NEW: Ford Lincoln will have its first ad in the Super Bowl lineup. A campaign on Twitter is asking fans to tweet their thoughts on the brand using #SteerTheScript, and Jimmy Falon will then turn the tweets into a 60-second spot. The brand also has Emmitt Smith onboard as brand ambassador, so we might also see him in the spot, too. Agency: in-house agency HudsonRouge (source)
NEW: Unliever’s Axe will also have its first appearance in the Big Game this year with a 30-second ad titled “Lifeguard” that their press release claims “includes a twist at the end that aligns with a larger creative campaign scheduled for a January 2013 launch”. Agency: BBH London (source)