superbowl commercials reviews & news

 

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Darling, your brief is showing: A Super Bowl USP critique.

So you have a Super Bowl spot. It's creative. Or at least what passes as creative. There’s just one thing: the actual USP or RTB or whatever acronym you want to use that stands for “the part where we sell you shit.” What do you do with it?

Apparently some have chosen to regurgitate a line on the fucking brief.

Case in point:

 

Downy's pathetic attempt at Super Bowl spot

Apparently the creatives behind this sad sack of an ad for Downy's Unstopables, think it's a quality idea to rip off a classic Super Bowl spot and make it suck. Mean Joe Greene sells his soul along with Amy Sedaris in this 30-second spot. Sure, it's a pre-game ad, but that doesn't mean you should half-ass it. Plus, Coke already went there in 2009 for its Coke Zero with "Mean Troy". Oh Grey, you should really be ashamed.

 

Super Bowl XLVI: Ads of 2012 - SPOILER ALERT - UPDATED 2/3

Yes, there's more new news on what ads you can expect to see on Sunday 2/5 during Super Bowl XLVI. As always, the more we find out about the commercials we'll see in the big game that brands paid $3.5 million per 30 second spot, the more we'll update. Check back for more updates to come--we've called out what's new to make it easier for you to skim.

NOTE: If you want to be surprised, don't go any farther. And, don't say we didn't warn you.

1ST QUARTER

UPDATED! 2/1
Anheuser-Busch: Bud Light Platinum"Factory" is a :30 spot that showcases how "the process of creating something truly Platinum is revealed". Ends with #MakeItPlatinum. Expect less frat-boy humor and a “more stylish, serious tone” that promotes “triple-filtered, smooth finish, top-shelf taste.”
Created by: Translation led by Steve Stoute and Jay-Z.

 

GE goes for heart-strings instead of funny during Super Bowl

Our sources tell us GE plans to air two 45-second documentary-style spots during this year’s game featuring real American workers talking about their contributions to the American manufacturing industry. No word yet when these will run or if they are running in local markets only.

 

The VW super bowl ad has the Star Wars cantina tacked on to the end.

At first you might think that VW has done the right thing and skipped trying for a sequel to last years ad, the Darth Vader kid, as we all know that sequels suck. Even Stuart Elliot warned against a sequel. Personally I'm simply tired of borrowing Star Wars interest in ads. But then, this film starts off with a Lassie-like, rather rotund, dog....

The overweight dog finds he can't chase the cars like he used to, so he does everything his doggy-body can to get back into fit form. It's pretty cute, the song is right and the message positive even though it really isn't branding Volkswagen more than any other car.

 

Hulu comes back with Will Arnett teaser for Super Bowl XLVI

Well, at least he's in the teaser. Either way, it looks like we're due for some more TV stars trying to rot Earthling brains along with Alec Baldwin (who starred in the first Super Bowl spot 3 years ago and which was probably one of the best ads that year), Seth MacFarlane, Denis Leary and Eliza Dushku.

 

Coca-Cola Super bowl Spot: "Catch"

Between the cute endangered species rooting for the Super Bowl and the beverage itself, we needed to brush our teeth after viewing.

Frustrated Polar Bear can’t bear (geddit, har har) to watch his team not doing well. So he steps out for a breather. His mate throws him a Coke and he almost drops it. What follows is Disney-like animated orchestration of a slip and slide until he lands, with Coke carefully still in paws.

 

Audi 2012 Super Bowl Commercial - Vampire Party

The Super Bowls ads in 2012 are appropriating pop culture with wild abandon. Audi is no exception, using “Twilight,” and Echo & The Bunnymen to sell the All New Audi S7.

Vampires climbing up trees in a direct lift from the hottest movie franchise since Harry Potter? Yup. Impossibly good-looking hipsters drinking blood in Capri Sun packets? Yup. Special effects for fun, retractable fangs? You betcha.
Really bad dialogue? “Party’s arrived.”

 

SUPERBOWL SPOT: 2012 Honda CR-V: "Matthew's Day Off" Extended.

"Life moves pretty fast. If you don't stop and drive an affordable crossover sedan, you miss it."

Welcome to cynical Advertising 101. Pander to GEN X by stoking the nostalgia flames. Too bad the car doesn't fit the demographic. How is living a little akin to driving around in a glorified minivan?

Badland: 
 

Toyota reinvents everything, except the gratuitous bikini-girls in super bowl ads

Toyota Camry reinvents everything with a sneaky smirk. The reinvented baby doesn't poop. The reinvented plant fights crime. The reinvented rain makes you skinny. The reinvented curtains are made out of pizza. The reinvented blender plays Lionel Ritchie (warning, I might commit suicide with that which would get very messy)... and the reinvented couch is a bunch of bikini-clad babes. Oh but wait, it also "comes in male" which is greeted by a shrug from the apartment owner. Nothing makes gratuitous bikini-gals go down as easy as gratuitous bikini-guys. Wait, that came out wrong. Errr....

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