superbowl commercials reviews & news

 

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David Beckham for H&M Super bowl ad

Look, David Beckham is a pretty man, but even I got bored watching the slow pans across his heavily inked body. Not one single proper package shot (pun) made it to the end edit either. Once the camera teasingly pans down it reveals that the briefs he is wearing wears his name. That's great if you're David Beckham or a ten year old kid at summer camp, I guess. I'm not expecting much, certainly not in the way of a concept, since this is an H&M ad. I guess I just expected it to be more modern and less of a nod to the Calvin Klein ads of yore. Usually H&M's in-house crew are very good at pegging the trends & music just right.

This ad will air during the second quarter of the Super Bowl game on Sunday. It's the first time H&M has invested this heavily in TV advertising in the US.

 

"Transactions" Extended version. Seinfeld for Acura NSX Super Bowl ad.

What’s the deal with Seinfeld and cars? Jason Alexander sold Chrysler with Lee Iacocca pretendeding George Steinbrenner 7 years ago. And why does the Seinfeld udder keep getting wrung? The thing’s been dry for ages.

This kitchen sink extended spot for Acura features everything. Try: The Soup Nazi, a munchkin, a jet pack flying squirrel suit, sock puppets, zip lines, aliens, boats, the warmed over observational shtick that was funny back in 1996, and a nemesis named Jay Leno. While the Leno tie in makes sense, as both he and Seinfeld are car aficionados, Newman would have been funnier for the end joke.

 

The cheating Coke guy is back for Pepsi Max in the super bowl ads

See that face? See that "Oh RLY?" Yeah, that's what I'm thinking right about now. Really? We're doing the cheating Coke guy again?

Look, we've loved the cheating Coke guy, almost as much as I'm sure the actor has, his steady boomerang-gig always returning when there's a super bowl and someone insists to go back to the ads of yore*. Super bowl 1996 when he was caught on CCTV sneaking a Pepsi was unexpected and pretty hilarious. And unlike the big boombastic ads it was competing with, it was a very simple idea, making it memorable. Not memorable in the Gatorade Dog "huh?" way though.(In hindsight, that dog ad should have made it bigger than it did, as it was a total zig-zag. Shame. But I digress.)

Back to the cheating Coke guy. And Regis Philbin. Who is "back". Like cockroaches after the last H-bomb this guy will never go away will he? Cheating Coke guy is in the supermarket buying himself a Pepsi Maxx instead of Coke Zero and as it turns out, he is the X-thousand customer, granting him Pepsi Maxx for life. Yes, it is that unfunny.

Just one of the many ads airing in Super Bowl 2012
 

Super Bowl XLVI: Ads of 2012 - SPOILER ALERT - UPDATED 1/31

SEE THE LATEST SPOILER HERE: http://adland.tv/content/super-bowl-xlvi-ads-2012-spoiler-alert-updated-21

The closer we get to Super Bowl XLVI, the more we find out about the commercials we'll see in the big game that brands paid $3.5 million per 30 second spot. We've updated them yet again. I'm sure we'll give you 1-2 more updates as we lead up to Sunday's game.

NOTE: If you want to be surprised, don't go any farther. And, don't say we didn't warn you.

1ST QUARTER

UPDATED! 1/29
Anheuser-Busch: Bud Light Platinum One of two :30 spots for Bud Light Platinum ends with #MakeItPlatinum. Expect less frat-boy humor and a “more stylish, serious tone” that promotes “triple-filtered, smooth finish, top-shelf taste.”
Created by: Translation led by Steve Stoute and Jay-Z.

UPDATED! 1/30
Hyundai Veloster Turbo: One of the two spots will feature a race between the Veloster Turbo and a cheetah, but the cheetah decides the car is too fast and its handler would make for an easier snack. The other spot tells the story of young man is driving with his much older colleague on a business trip as the older guy is telling the young man the secret to success, but has an "attack" before he can get it out, to which the young guy shows off the car's ability to handle low-end torque in forward and reverse to shake the older guy back to normal. Actor Jeff Bridges does the voiceover. (NOTE: A 60-second pre-game spot right before kickoff for the Sonata features real employees at its Montgomery, AL plant in an absurd elaboration of Hyundai's "If at first you don't succeed..." and features the workers singing the theme from "Rocky".)
Created by: Innocean Worldwide Americas

 

UPDATED! Super Bowl XLVI Commercial 2012 *Spoiler Alert*

Super Bowl of Advertising 2012 - SPOILER ALERT - UPDATED 1/26

UPDATED! 1/26 More goodies have been released. We expect even more to come. Look out for another couple updates of the most complete ad bowl spoiler on the net. Find the latest updated post from 1/29: http://adland.tv/content/super-bowl-xlvi-ads-2012-spoiler-alert-updated-129

Super Bowl XLVI is just around the corner. This year NBC is charging an average of $3.5 million for each 30 second spot. Here’s a peek at what you’ll see in addition to a ton of NBC self-promo and most likely considering this is an election year, some political ads.

1ST QUARTER

Hyundai Veloster Turbo and/or Genesis Coupe R-Spec: Spot will use testosterone to “play up the performance side of Hyundai”. Actor Jeff Bridges does the voiceover. The brand will also have a 60-second spot before kickoff.
Created by: Innocean Worldwide Americas

M&Ms: The 30-second spot introduces Ms. Brown, the new character in its line of animated spokescandies. Will Ms. Green and her engage in a cat fight? Who knows. She is described as “Ms. Brown is an intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as “chief chocolate officer.”
Created by: BBDO

 

Ferris Bueller for the Super Bowl

So far no one knows what it will be for, although there are rumors (via the Hollywood Reporter Priceline is going to reveal a new spokesperson to replace William Shatner as the spokesperson for Priceline after he blowed up in the ad below.

 

Borrowing Star Wars interest for Super Bowl - this is the dark side.

A quick check with @adland's twitter pals, it turns out that I wasn't the only one disappointed when I saw the star wars bark "teaser" for VW's upcoming super bowl ad. It has everything I hate in it: it's a teaser, it's borrowing interest from Star Wars, it's hyping this years ad on the back of last years ad. Oh, and little dogs too.

 

From the land of football, we watch your "Football" for the commercials, Super Bowl XLVI

It's that time of year when Americans go bat shit crazy for yet another round of 'Football'. Of course I'm referring to the Super Bowl XLVI.

Across the pond from where all the fun is taking place, is little old UK where, sure, there are some NFL fanatics over here, but the sport as a whole doesn't really make that much of an impact, aside from calling it 'Football' when it's clearly a more hand orientated sport. What does make an impact, however, is the commercials.

Ms. Brown for M&Ms is just one of the many ads to air during Super Bowl XLVI
 

The Super Bowl of Advertising 2012 - SPOILER ALERT

Super Bowl XLVI is just around the corner. This year NBC is charging an average of $3.5 million for each 30 second spot. Here’s a peek at what you’ll see in addition to a ton of NBC self-promo and most likely considering this is an election year, some political ads.

1ST QUARTER

Hyundai Veloster Turbo and/or Genesis Coupe R-Spec: Spot will use testosterone to “play up the performance side of Hyundai”. Actor Jeff Bridges does the voiceover. The brand will also have a 60-second spot before kickoff.
Created by: Innocean Worldwide Americas

M&Ms: The 30-second spot introduces Ms. Brown, the new character in its line of animated spokescandies. Will Ms. Green and her engage in a cat fight? Who knows. She is described as “Ms. Brown is an intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as “chief chocolate officer.”
Created by: BBDO

UPDATED Coca-Cola: The polar bears are coming as part of the "Open Happiness" campaign. One ad in either 1st or 2nd quarter is a 30-second animated "Superstition" shows one of the bears watching the game with his fingers, toes, arms, legs and even his scarf crossed. The other is a 60-second "The Catch" has two versions. The bear cheering for the team that is losing at the time the commercial airs -- assuming the game is not tied at the time -- will make a gravity-defying catch of a flying bottle of Coke. The bears will be featured on the website throughout the game. As they sit on their "snowfa" in an Arctic cave, they will react to plays on the field, referees' calls and even commercials. At the same time, viewers can send tweets and emails to the bears with questions and comments, getting the bears responses at www.CokePolarBowl.com.
Created by: Wieden + Kennedy

 

Samsung goes after apple-fanboys in their super bowl commercials campaign

Samsung have been trying so hard for so long to let people know that they too have a smartphone. It's got a huge screen and all sorts of apps and I still don't care. In this ad, which is according to gizmodo.com, ready to air on the superbowl (I am not convinced as nobody told me yet), they discreetly mock Apple-fanboys who queue up for the latest gadget and watch unboxing videos because they are....... Lemmings. Yeah like the IBM lemmings back in 1985 that Apple mocked with a whistling ad everyone hated.

My personal favorite? "I don't like your roommate very much". My god, you're mid-thirties and you can't afford your own home, but you can buy all sorts of expensive tech-gear, and you'll even camp in a line for it, and nobody seems to find this super-wrong in any way. In fact it's so ingrained in the culture right now, it's in ads. That's kinda sad, people. Sadder than your lust for Apple-gear and Samsung's want to be on top.

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