superbowl commercials reviews & news

 

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Epic ads of the Super Bowls past

We've just rounded off the Beancast recording (Live from New York City!) where we talked about Super Bowl ads, groin-shots, the fail of funny and if the emphasis and hoopla surrounding the Super Bowl ads are a problematic distraction for marketers.

If the premature ad-joke-alation is distracting the brand from their strategy and message, I say yes. There have been hundreds of genuinly funny ads aired during the superbowl, and equally many where the funny failed, and in both cases if the consumer can't remember the sender of the latest groin-kick, it was a big waste of money. Huge. As an example of funny ad that stayed on message, I brought up the Tide stain pen.

 

Groupon regrets - pulls 'polarizing' Super Bowl ads off air

Groupon has decided to pull those polarizing ads off the air, announces CEO Andrew Mason on the company blog with the post: "One Last Post on the Super Bowl"

Five days have passed since the Super Bowl, and one thing is clear – our ads offended a lot of people. Tuesday I posted an explanation, but as many of you have pointed out, if an ad requires an explanation, that means it didn’t work.

 

In the battle between Groupon and LivingSocial.com does the most offensive win?

Last night watching the game (well, the ads) I yelped out If you have any stock in Groupon SELL IT NOW We're watching 1999 and just for feet happen again right before our eyes., then I wondered if this was a battle between the two to see who could scare off the most customers. Like 1999, something went very wrong in the execution of the gags in these ads. In 1999, Just for feet "Kenya Mission" killed a whole company, if Groupon isn't careful, this could be them.

 

Superbowl ads, the stranger in the bar 1996 vs 2011

This is probably just me, but I chuckled just now when I remembered the 1996 Coors Light Super Bowl commercial "Rocky Mountain high". In this ad, stranger enters the bar, is eyed up by all the local barflies, and then they break into song....

Badland: 
 

Coke "Border patrol ad" Super bowl plays out like 8 PM whisky ad

Our first Superbowl Badlander is this pairing, yes, Coke did it again. Shoutout to Anantha who jogged my memory-cells, the Coke ad border-dispute idea was once done in an ad for whisky in India. Is this becoming a habit? Last year we found the Coke sleepwalking ad had been done as an Israeli yogurt-drink ad way back in 2001. Brainsync again! Drats.

Lets compare and contrast, shall we?

Badland: 
 

Detroit rises in the Superbowl.

It was an ad for Chrysler, it had no funny gags or groin-kicks, but it did have a celebrity cameo. And even if @adlandjones tweeted he wasn't sure if Eminem was coming to kick his ass if he didn't buy a Chrysler, this is the ad that won the hearts of the Superbowl watching general public. Joe Public told me so, this was my most favorited tweet of the evening.

Like the Clydesdales bow in 2002, America needed this ad. Detroit needed this ad. It was a 3 million dollar pep-talk that actually pep-talked. Well done Chrysler.

 

Super Bowl 45 - 2011 Ad Review

So this year, instead of creating the epic Super Bowl Ad spoiler as I've done in the past, this year I went in, with no knowledge (ok, a tiny bit - it's hard to avoid) of what I was going to see. The test was to see if I was less cynical of the ads. Here's what we saw.

1st Quarter:
Bud Lite - Hack Jobs - Putting Bud Light on a counter is an easy way to fix a kitchen. Ok, so what is new here? Nothing. C’mon Bud Light..can we try for a change? This ad was like something an intern did. And that’s not a slam at interns...it’s a slam at ad people who are doing ad work of freshies.

 

Super Bowl Ad Bingo

In 7 days, we'll all be gathered around the TV watching Super Bowl XLV. To make watching the ads even more enjoyable (even if they aren't), we've created a Super Bowl Ad Bingo card.

You'll find 4 boards featuring the stereotypical antics we tend to see year in and year out. Who knows, it might even take you only one spot to get to BINGO!

Download and print them before your superbowl party.

 

Doritos crash the Super Bowl gay ads shafted - Badland ad will never air during the bowl

Doritos® and Pepsi MAX® are experiencing a bit of controversy regarding their annual Crash The Superbowl competition this year, as two ads depicting gay men have made the rounds on the web as if they were potential Super Bowl ad airs, despite never making it to the final round of the competition.

Frito-Lay Director of Public Relations Chris Kuechenmeister told GLAAD the ads were two out of 5,600 that were submitted to the company for its “Crash the Super Bowl” contest. He said the ads were not among the finalists chosen by a panel of judges, and have no chance of airing during the Super Bowl or otherwise.

Badland: 
 

The advertisers you won't see on the super bowl.

We've been psyched since October, when Fox let it be known that the Super Bowl commercial slots were already sold out. So who will not be in the Super Bowl Commercial archive this year?

Monster.com have now moved beyond simple brand awareness. Or maybe they just grew tired of competing with Careerbuilder. Last year they had a fiddling beaver. This year, no beaver at all.

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