Super Bowl of Advertising 2012 - SPOILER ALERT - UPDATED 1/26
UPDATED! 1/26 More goodies have been released. We expect even more to come. Look out for another couple updates of the most complete ad bowl spoiler on the net. Find the latest updated post from 1/29: http://adland.tv/content/super-bowl-xlvi-ads-2012-spoiler-alert-updated-129
Super Bowl XLVI is just around the corner. This year NBC is charging an average of $3.5 million for each 30 second spot. Here’s a peek at what you’ll see in addition to a ton of NBC self-promo and most likely considering this is an election year, some political ads.
Hyundai Veloster Turbo and/or Genesis Coupe R-Spec: Spot will use testosterone to “play up the performance side of Hyundai”. Actor Jeff Bridges does the voiceover. The brand will also have a 60-second spot before kickoff.
Created by: Innocean Worldwide Americas
M&Ms: The 30-second spot introduces Ms. Brown, the new character in its line of animated spokescandies. Will Ms. Green and her engage in a cat fight? Who knows. She is described as “Ms. Brown is an intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as “chief chocolate officer.”
Created by: BBDO