We've just rounded off the Beancast recording (Live from New York City!) where we talked about Super Bowl ads, groin-shots, the fail of funny and if the emphasis and hoopla surrounding the Super Bowl ads are a problematic distraction for marketers.
If the premature ad-joke-alation is distracting the brand from their strategy and message, I say yes. There have been hundreds of genuinly funny ads aired during the superbowl, and equally many where the funny failed, and in both cases if the consumer can't remember the sender of the latest groin-kick, it was a big waste of money. Huge. As an example of funny ad that stayed on message, I brought up the Tide stain pen.