It looks like Anheuser-Busch has inadvertently pulled a "New Coke" (remember THAT super bowl ad where Jim McMahon & Refrigerator Perry drink their choice?) when they said they'd finally send those Clydesdales to the glue-factory. Adage reports that massive consumer protests may lead to the famous horses making an appearance after all. The horse-hubub has been all over the press, as people can't seem to imagine a bowl without them after a 15 year run. Now VP-Marketing Keith Levy says that a previously rejected Clydesdale spot (from Budweiser agency DDB), might make it to the bowl.
When probed if he had planned this all along Levy responded; "I wish I was that smart," reminiscent of Keough's New Coke fiasco quote: "We're not that dumb, and we're not that smart"
I might be tired of the Clydesdales, but it seem they still have fans.