superbowl commercials reviews & news


reviews superbowl bonanza


KGB have "heads up their asses" banned from the Super Bowl

More superbowlian ad bannage. I thought I'd collect them all into one post, but if it's one thing you can be sure of this time of year, it is that more "banned super bowl ads" are coming, so I might as well get them out of the way one by one. The WSJ blog says: CBS Puts Kibosh on Potential Super Bowl Ad from KGB and Adfreak quips CBS does not want KGB's head-up-ass spot. I swear, ever since that horse fart there seems to be a competition in who can get the dumbest ad to air during the bowl. Budweiser's "cutting the cheese" never made it to the bowl though.


UPDATED: Super Bowl XLIV Ads *Spoiler Alert*

UPDATED: Friday, 02/05
In less than a week, Super Bowl Ad Madness will be upon us. And, typically, as the clock winds down, more and more is revealed from the brands we'll be seeing in the game. We bring you an update of the ad players for what you might see this coming Sunday.

Again, If you like to be surprised by the ads you see on February 7th during Super Bowl XLIV, close your eyes, hum a tune and click to read the next article. *Do not read on*. You have been warned.

First Half:
UPDATED: will continue its ’Confidence’ campaign by DDB Chicago with one 60-second commercial that will air in the first half. Titled "Timothy Richman," the ad was directed by MJZ's Gillespie and edited by Cut+Run 's Steve Gandolfi, with VFX from Mass Market.

(more inside)


Mancrunch Super Bowl commercial featuring two men snogging rejected by CBS

It's that time of year again, when every player worth their PR department will holler Banned super bowl commercial about their tasteless dreck (PETA played that card hard last year with their banned veggie sex ad)... But this year, the rules have changed ever so slightly with the approval of the Tim Tebow ad. When CBS approved the script for that, the claims of "Banned by CBS" seem a lot more credible, even if they are rejected with this note:

"CBS Standards and Practices has reviewed your proposed Super Bowl ad and concluded that the creative is not within the Network's Broadcast Standards for Super Bowl Sunday," the rejection letter said, according to Fox. "Moreover, our Sales Department has had difficulty verifying your organization's credit status."

Not everyone can caugh up almost $3 million for a little airtime, even if prices dropped slightly this year, so sending in something that will obviously be rejected is the cheaper smarter way of getting a lot of press attention. Just ask Godaddy, they've turned it into an art form.


Budweiser pulls a "new Coke" bringing back the Clydesdales for Super Bowl XLVI

It looks like Anheuser-Busch has inadvertently pulled a "New Coke" (remember THAT super bowl ad where Jim McMahon & Refrigerator Perry drink their choice?) when they said they'd finally send those Clydesdales to the glue-factory. Adage reports that massive consumer protests may lead to the famous horses making an appearance after all. The horse-hubub has been all over the press, as people can't seem to imagine a bowl without them after a 15 year run. Now VP-Marketing Keith Levy says that a previously rejected Clydesdale spot (from Budweiser agency DDB), might make it to the bowl.

When probed if he had planned this all along Levy responded; "I wish I was that smart," reminiscent of Keough's New Coke fiasco quote: "We're not that dumb, and we're not that smart"

I might be tired of the Clydesdales, but it seem they still have fans.


Behind the scenes in the making of Bridgestone's Super Bowl XLIV commercials

Bridgestone have, like last year, decided to release sneak peeks on what may come on Feb. 7 - and as a bonus they've released some interview footage with the creative teams who worked on each ad. The Bridgestone brand will also serve as the title sponsor of the Super Bowl XLIV Halftime Show featuring the legendary rock band, The Who. Yes I can say legendary, if you don't like it I'll get out my guitar and do my rendition of "behind blue eyes" and trust me you won't like that.

First up, set in a future where "the world is very wet" and great tires are worth their weight in gold,
Trent Stoner and Michael Fluck from Bridgestone show us what's going on at the shoot in the middle of the Nevada desert. (more inside)


CBS defends Tim Tebow ad, says they're willing to air more Super Bowl advocacy ads

An update to the post Tim Tebow's anti-abortion ad already causing controversy - as CBS justifies why they are airing the Tim Tebow anti-abortion ad:

"We have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms," said CBS spokesman Dana McClintock, according to the AP. "In fact, most media outlets have accepted advocacy ads for some time."


Audi launches social media effort to tie in with their Super Bowl XLIV ad

Audi has announced that it has created a series of social media programs in support of its third Super Bowl ad. Ladies and gents, I give you the Green Police, an enforcement team created to protect and conserve the environment. A classic satire / spoof, the Green Police have “Public Service Announcements” designed to advise consumers on ways that they can make better choices to protect the environment.


FLO TV's first appearance in the bowl, airs 3 commercials in Super Bowl XLIV

It's eleven days and fiftysix minutes until the superbowl people, and we have some dark horses showing up to our advertising party. FLO TV has bought two spots during the game, it's the first time we'll see mobile TV advertised during the bowl. FLO TV hopes to raise awareness for both mobile TV overall and for the FLO TV brand as the leader of that category with their ads.

The creative: ‘Injury Report,’ featuring sports commentator Jim Nantz. It takes a humorous look at a guy who accompanies his girlfriend on an endless shopping spree and the effects it takes it on him. The spot shows how he our Personal Television can help him stay connected to the game he’s missing – a move that helps alleviate his failure to maintain possession.

I bet Sean Hayes wanted one of those instead back in the super bowl XXXII commercials when he appeared in a Bud ad and found a bunch of guys watching the bowl ...over here, in the petites.

The second ad is set to a contemporary remix of The Who’s “My Generation”, it's called ‘Moments’ and celebrates the shared experiences that unite the US as a nation. It features black eyed peas singer’s doing a fresh twist on the lyrics to help underscore the ways in which different generations are affected by technology and, specifically, how people today interact with television programming. He's got some experience in updating music for the bowl, last year we saw him in Pepsi Refresh - Anthem

We'll also see FLO TV airing a spot pre-game. called ‘Long Drive’. In that CBS Sports Commentator James Brown "brings peace to a family on a long trip by introducing them to the FLO TV Auto Entertainment service". All of the creative was a collaborated effort between Magner Sanborn and Agency 3.0. "Hire my TV ad" super bowl ad contest finalists ready for voting.

Just like Doritos with the Crash The Superbowl super bowl XLIV, Careerbuilder has called upon (wo)man on the street to compete with ideas for their super bowl commercial, and the resulting cream of the crop are now up at HireMyTVad for your voting. It makes a lot more sense for Careerbuilder actually, since the winning ad might just change someones career.

Go Daddy Danica Patrick Super Bowl Marilyn Monroe

Danica Patrick does 'iconic movies scenes' in the Godaddy Super Bowl XLIV commercial

At the time of this posting it's 18 days, 12 hours, 22 minutes and 49 seconds to go until the superbowl, but who's counting? As per the annual Tradition, GoDaddy have already jumped the gun and let out one of their ads early. In Danicka Patrick "Movies", Danica does "Weird Science” and “Flashdance" scenes to the oogling of dorks below. The commercial has already aired on “Inside Edition", and to see the full ad, you'll need to log on to on Superbowl Sunday. All you'll get is Danica Patrick adding her impression of Marilyn Monroe in "The Seven Year Itch", an image so overused in advertising all I can think of now is that Science world fart.

Godaddy CEO Bob Parson is psyched, as usual:

“This is our best work ever!” proclaimed Go Daddy CEO and Founder Bob Parsons. “The Internet-Only version of ‘Movies’ with Danica as Marilyn Monroe is smokin’ hot and I predict people of all ages are going to enjoy our Go Daddy Girl as ‘the girl’ from ‘The Seven Year Itch’ for years to come.”

Go Daddy has purchased two thirty-second ad slots set to air in the first and fourth quarters. Now you know when you can join in the big flush.