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UPDATED: Friday, 02/05
In less than a week, Super Bowl Ad Madness will be upon us. And, typically, as the clock winds down, more and more is revealed from the brands we'll be seeing in the game. We bring you an update of the ad players for what you might see this coming Sunday.

Again, If you like to be surprised by the ads you see on February 7th during Super Bowl XLIV, close your eyes, hum a tune and click to read the next article. *Do not read on*. You have been warned.

First Half:
UPDATED: Cars.com will continue its ’Confidence’ campaign by DDB Chicago with one 60-second commercial that will air in the first half. Titled "Timothy Richman," the ad was directed by MJZ's Gillespie and edited by Cut+Run 's Steve Gandolfi, with VFX from Mass Market.

(more inside)

It's that time of year again, when every player worth their PR department will holler Banned super bowl commercial about their tasteless dreck (PETA played that card hard last year with their banned veggie sex ad)... But this year, the rules have changed ever so slightly with the approval of the Tim Tebow ad. When CBS approved the script for that, the claims of "Banned by CBS" seem a lot more credible, even if they are rejected with this note:

"CBS Standards and Practices has reviewed your proposed Super Bowl ad and concluded that the creative is not within the Network's Broadcast Standards for Super Bowl Sunday," the rejection letter said, according to Fox. "Moreover, our Sales Department has had difficulty verifying your organization's credit status."

Not everyone can caugh up almost $3 million for a little airtime, even if prices dropped slightly this year, so sending in something that will obviously be rejected is the cheaper smarter way of getting a lot of press attention. Just ask Godaddy, they've turned it into an art form.

It looks like Anheuser-Busch has inadvertently pulled a "New Coke" (remember THAT super bowl ad where Jim McMahon & Refrigerator Perry drink their choice?) when they said they'd finally send those Clydesdales to the glue-factory. Adage reports that massive consumer protests may lead to the famous horses making an appearance after all. The horse-hubub has been all over the press, as people can't seem to imagine a bowl without them after a 15 year run. Now VP-Marketing Keith Levy says that a previously rejected Clydesdale spot (from Budweiser agency DDB), might make it to the bowl.

When probed if he had planned this all along Levy responded; "I wish I was that smart," reminiscent of Keough's New Coke fiasco quote: "We're not that dumb, and we're not that smart"

I might be tired of the Clydesdales, but it seem they still have fans.

Bridgestone have, like last year, decided to release sneak peeks on what may come on Feb. 7 - and as a bonus they've released some interview footage with the creative teams who worked on each ad. The Bridgestone brand will also serve as the title sponsor of the Super Bowl XLIV Halftime Show featuring the legendary rock band, The Who. Yes I can say legendary, if you don't like it I'll get out my guitar and do my rendition of "behind blue eyes" and trust me you won't like that.

First up, set in a future where "the world is very wet" and great tires are worth their weight in gold,
Trent Stoner and Michael Fluck from Bridgestone show us what's going on at the shoot in the middle of the Nevada desert. (more inside)

An update to the post Tim Tebow's anti-abortion ad already causing controversy - as CBS justifies why they are airing the Tim Tebow anti-abortion ad:

"We have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms," said CBS spokesman Dana McClintock, according to the AP. "In fact, most media outlets have accepted advocacy ads for some time."

Audi has announced that it has created a series of social media programs in support of its third Super Bowl ad. Ladies and gents, I give you the Green Police, an enforcement team created to protect and conserve the environment. A classic satire / spoof, the Green Police have “Public Service Announcements” designed to advise consumers on ways that they can make better choices to protect the environment.

It's eleven days and fiftysix minutes until the superbowl people, and we have some dark horses showing up to our advertising party. FLO TV has bought two spots during the game, it's the first time we'll see mobile TV advertised during the bowl. FLO TV hopes to raise awareness for both mobile TV overall and for the FLO TV brand as the leader of that category with their ads.

The creative: ‘Injury Report,’ featuring sports commentator Jim Nantz. It takes a humorous look at a guy who accompanies his girlfriend on an endless shopping spree and the effects it takes it on him. The spot shows how he our Personal Television can help him stay connected to the game he’s missing – a move that helps alleviate his failure to maintain possession.

I bet Sean Hayes wanted one of those instead back in the super bowl XXXII commercials when he appeared in a Bud ad and found a bunch of guys watching the bowl ...over here, in the petites.

The second ad is set to a contemporary remix of The Who’s “My Generation”, it's called ‘Moments’ and celebrates the shared experiences that unite the US as a nation. It features black eyed peas singer will.I.am’s doing a fresh twist on the lyrics to help underscore the ways in which different generations are affected by technology and, specifically, how people today interact with television programming. He's got some experience in updating music for the bowl, last year we saw him in Pepsi Refresh - Anthem

We'll also see FLO TV airing a spot pre-game. called ‘Long Drive’. In that CBS Sports Commentator James Brown "brings peace to a family on a long trip by introducing them to the FLO TV Auto Entertainment service". All of the creative was a collaborated effort between Magner Sanborn and Agency 3.0.

Go Daddy Danica Patrick Super Bowl Marilyn Monroe

At the time of this posting it's 18 days, 12 hours, 22 minutes and 49 seconds to go until the superbowl, but who's counting? As per the annual Tradition, GoDaddy have already jumped the gun and let out one of their ads early. In Danicka Patrick "Movies", Danica does "Weird Science” and “Flashdance" scenes to the oogling of dorks below. The commercial has already aired on “Inside Edition", and to see the full ad, you'll need to log on to Godaddy.com on Superbowl Sunday. All you'll get is Danica Patrick adding her impression of Marilyn Monroe in "The Seven Year Itch", an image so overused in advertising all I can think of now is that Science world fart.

Godaddy CEO Bob Parson is psyched, as usual:

“This is our best work ever!” proclaimed Go Daddy CEO and Founder Bob Parsons. “The Internet-Only version of ‘Movies’ with Danica as Marilyn Monroe is smokin’ hot and I predict people of all ages are going to enjoy our Go Daddy Girl as ‘the girl’ from ‘The Seven Year Itch’ for years to come.”

Go Daddy has purchased two thirty-second ad slots set to air in the first and fourth quarters. Now you know when you can join in the big flush.

man with monkey on his back playing golf

We all know now that Chrysler will be the only U.S. automaker to advertise in this year's Super Bowl, spending millions on a 60 second spot, trying not to peeve the public who paid for their bailout. It's the first time since 2004 that Dodge appears in the superbowl, though they've been a regular staple since 1979.
Here's their 2004 effort, where a man has a monkey on his back.

"What better way to illustrate to our customers that we are still here than to air on the Super Bowl, which is not only watched for the game, but also for the advertising spots," said Chrysler spokeswoman Dianna C. Gutierrez.

It will be the Dodge Charger that's advertised in a 60-second commercial showcasing "the passion of Dodge."

Other automakers in the bowl: Audi will also air ads during the superbowl, calling on rock legends Cheap Trick to create the soundtrack for their ad.

Reminder - keep an eye on our Super Bowl XLIV Ads *Spoiler Alert* post for any changes in the schedule. Warning for those who want to be surprised, it has spoilers.

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