We all know now that Chrysler will be the only U.S. automaker to advertise in this year's Super Bowl, spending millions on a 60 second spot, trying not to peeve the public who paid for their bailout. It's the first time since 2004 that Dodge appears in the superbowl, though they've been a regular staple since 1979.
Here's their 2004 effort, where a man has a monkey on his back.
"What better way to illustrate to our customers that we are still here than to air on the Super Bowl, which is not only watched for the game, but also for the advertising spots," said Chrysler spokeswoman Dianna C. Gutierrez.
It will be the Dodge Charger that's advertised in a 60-second commercial showcasing "the passion of Dodge."
Other automakers in the bowl: Audi will also air ads during the superbowl, calling on rock legends Cheap Trick to create the soundtrack for their ad.
Reminder - keep an eye on our Super Bowl XLIV Ads *Spoiler Alert* post for any changes in the schedule. Warning for those who want to be surprised, it has spoilers.