superbowl commercials reviews & news

 

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Audi are back: will advertise during Super Bowl for the third consecutive year

"Audi of America today announced that it will advertise during Super Bowl XLIV, the brand’s third consecutive time in the Super Bowl. The spot will highlight the Audi A3 TDI, recently named by Green Car Journal as the 2010 “Green Car of the Year” and will have a fun, tongue-in-cheek environmental theme. Rock legends Cheap Trick will reinterpret one of their classic pieces as the soundtrack to the commercial."

- Audi and Cheap Trick? I can't wait to see this.

“Despite the difficulties the automotive industry has faced, our brand has continued to grow through this past year, introducing new and exciting models, and getting people talking about Audi,” said Scott Keogh, chief marketing officer, Audi of America. “In short, the Super Bowl has worked. The brand has never been stronger, market share is increasing and we are setting the stage to increase our momentum in 2010 by letting more of America in on the great secret that is Audi TDI clean diesel technology.”

The advertising agency for Audi, San Francisco-based Venables Bell & Partners created the ad.

The 2009 effort featured actor Jason Statham in a series of high-speed chase scenes involving recent luxury models, sending the dual message that some things are best left in the past and luxury is evolving, with Audi at the forefront.
Audi - Chase in 2009 XLIII Super Bowl commercials

Returning to the Super Bowl after a nearly 20-year hiatus, the 2008 Super Bowl XLII commercial Audi spot delivered a parody of the movie “The Godfather” and signaled that the brand was ready to challenge the perceived luxury leaders.

This year, Audi will demonstrate its leadership position within the luxury segment with a brand spot that delivers the message that being environmentally conscious might not be easy, but the Audi A3 TDI clean diesel is now a proven environmental solution.

 

Doritos reveals six ads competing for $5 million in "crash the super bowl XLIV"

Back in September we announced that Doritos will air three user generated ads during the superbowl XLIV. Now we're one step closer to finding out which three. The Doritos brand has revealed six finalists selected from more than 4,000 entries in the fourth annual Doritos "Crash the Super Bowl" challenge, the contestants are not only competing to have their self-made Doritos commercials aired during the Super Bowl XLIV broadcast, they also are shooting to make history by beating the ad pros and garnering the top three spots in USA TODAY’ s annual Ad Meter. (I personally don't know any pro who gives a flying toss about the USAToday ad meter, as it tends to favor horse fart jokes, but different strokes.)

Last year two unemployed brothers from Batesville, Indiana turned 2000 dollars into one million dollars with their nutbusting commercial.Now they have new jobs as commercial directors,

Here's a little taste of what the six finalists have brought to the table.

danica patrick
 

Danica Patrick will be in Godaddy Superbowl ads until 2012

adweek spoke to Danica Patrick.

This year, Patrick will be back as GoDaddy has purchased two 30-second spots, created in-house, during Super Bowl XLIV on Feb. 7. Today, she announced a three-year deal with Andretti Autosport to remain with GoDaddy.com through 2012.

A (almost strip-)teasing Danica Patrick seems to be working for them, as they stick with their 'sexy' ideas despite ending up up on the top five worst super bowl ads of all time with that über-bad ad "Marketing" in 2007. That same year GoDaddy's ad agency Shine washed their hands of Godaddy and walked away so the crud they do now is all in-house.

In other words, expect more of this: GoDaddy - Shower, Enhanced hearing, GoDaddy White Light, Godaddy Spot on, proceedings and so on.

When Danica isn't looking hot for GoDaddy she competes in the Indy 500. Now that's hot, I remember when Janet Guthrie was the first woman to earn a starting place in the Indie 500, as I was her biggest fan back in 1977, even had red toy car with the number 68 on it since mom couldn't find any lunchboxes (that was the year of the horrible horrible Osmonds lunchbox, I'm still traumatized, Marie's teeth haunt my nightmares). Danica tells adweek she'd like to do ads for other brands as well, and name drops Pepsi, not fearing the curse. I have another suggestion: how about Dr Pepper?

 

Holiday season means Super Bowl commercials are coming soon

The holidays are upon us...which means Super Bowl XLIV is not far away. We've started to gather the info on the ads you can expect to see air on Feb 7, 2010. Check back for updates as we get closer and more brands give up the facts. (And if you've got a scoop, let us know or post it yourself!)

With about 90% of the ad time bought up for in-game ads, we expect to find out more in the next month or so. But here is a preliminary list of brands you should expect to see:

 

It's only August, yet CBS has sold 65% of ads for Super Bowl already.

CBS has already sold 65% of the slots for the super bowl bonanza next year, which is rather impressive considering the dire economic times we're in. At this time last year NBC had sold 85% of the slots, but they didn't have to battle the financial crisis that has made a lot of brands wary of splurging on expensive media slots. One great ad during the bowl gets repeated views all over the web for days, even years later. Lets hope that our 37 years of super bowl commercials collection gets a good year when we add year 38.
People we're rather dissapointed with last years crop, as there were so many movie trailers in it, though some gems shone through. My personal favorite is Alec in Huluwood while other popular commercials were Monster, Moose, Miller High Life's one second campaign, bridgestone moon riders, overall a fair mix of action with Audi - Chase and some quirky with David Abernathy, while pretty much everyone hated Vizio - at least here on Adland (judging by the votes).

Prices haven't gone down much either, it's $2.7 million-$2.8 million per spot, and sources are saying that CBS is telling potential customers that leadoff spots in pods are already fully booked through the first half of the game. Wow!

 

42 years of Super Bowl Commercials.

Forty-TWO, FORTY-TWO! 42 years of super bowl ads!

Welcome to the worlds largest archive of superbowl commercials. In some years all the regional ads are included as well, but "banned ads" that claim to have been rejected from the superbowl are not. If it aired nationally during the superbowl, it's included. We now have 42 out of the 46 super bowl years, making this the worlds largest collection of super bowl ads. You're welcome!
For the latest gossip about this years super bowl ads, see superbowl commercials news & reviews topic.

Yes, all the blue year names are links bringing you deeper into super bowl commercial goodness! Have fun now.

2014 Super Bowl XLVIII commercials

Weathertech did that, the eighties called and the British showed us why they are such good villains.

Here we go folks, in no particular order, the SB ads of 2014.


2013 Super Bowl XLVII commercials


Willem Dafoe is the devil himself, VW would like to teach the angry & sad youtube world to sing - meanwhile Audi is like a bravery steroid for prom wusses.

 

McKenzie Schwefel, girl in Monster.com's "When I Grow Up" 1999 ad.

McKenzie Schwefel told viewers that when she grew up she wanted to have a "brown nose." But at age 7, she didn't know what she was saying.

"I probably didn't know what that line meant until, like, three years later," says Schwefel, now 17 and a high school senior in Minnetonka, Minn.

Schwefel made her experience filming the Monster.com spot and other ads a focus of her college application essays. "I even sent my clip from Monster.com to schools," she said. "I think it made a really big difference. It was nice to be able to show people that I had this thing that made me unique."

Monster.com - When I grow up - (1999) 0:30 (USA)

 

They turned $2,000 dollars into $1 Million dollars.

It's official, the Doritos ad with the most votes in USA TODAY's Super Bowl Ad Meter was the "Crystal ball" Doritos ad reports USAToday.

Gee, if I had only known that a ballbusting groin-shot joke could garner me a million dollars! I've done that! As usual though, way too early, my kick in the balls was created 1995. I feel cheated now. *pout*

Seriously though, this quote should be a nice piece of flamebait:

Rick Condos of Goodby Silverstein & Partners, the agency that helped launch the Super Bowl contest and its website, said the winning Doritos ad shows how content created by consumers has come into its own.

"We actually saw this year how technology is helping consumers create things to the point you don't know what's consumer-generated and what's not," says Condos."


The jammy bastards who won the million are not forgetting their homies.

They're also going to give some cash to the ad's cast and crew, who got only free food for the day-long shoot.

Aw. That's right guys, remember who helped you get there.

 

Who tweeted about what commercials, where, and when during the Super Bowl?

Bless the New York Times ten times over - not only for doing a great flash lineup of two decades of super bowl commercials using us as their source (though we're still a tad sad that they cropped our watermark from each ad even though they promised that they would not), but because they keep doing these amazingly geeky & cool flash graphics for all adgrunts enjoyment.

This year they've gone all out and listed Twitter chatter during the Super Bowl where you can check which brand names were mentioned at what time all across America. Pull the slider this way or that way and watch the words change, I love this. The Hulu evil plot to take over the world reigned in comments at the end of game, as they should because lets face it folks, how many brands can get away with that tagline? I bet half of those tweets were saying "wth? did I really just hear them say that?"

We were of course tweeting through the game as well. Adland is our site tweeting (where even your front page post could be announced) , while I am at Dabitch

 

Voting on the super bowl ads here on Adland.

I just made it little easier for you guys to vote on the ads by also including the voting widget in the teaser list of teh ads so you can pull up the pages and vote without watching now. So, if you care to vote - your vote - affects this 2009 Super Bowl XLIII commercials listing in real time. All the superbowl ads that you check out via these links here are arranged by popular vote - highest rating first you see. So give props to the ones you like. And boo down the ones you don't like.

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