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home // Adland // viral or youtube

viral or youtube

Viral ads or things virulating on the web

A hunter [blank] a bear - the tippexperience

  • viral or youtube
Dabitch's picture
Posted by Dabitch on 3. September 2010 - 19:48

Tippex has gone all out with the "break out of youtube" feature seen previously in campaigns like the Goth Army and when Stallone blew up youtube. Add a bit of subservient chicken to it, and you now have a hunter and a bear doing anything (well, almost, I never did get them to strip) you type in the blank box. Bonus points for doing cute youtube video nods, for example with the combo "a hunter tickles a bear". Lets see what you can get the hunter to do at tippexperience.

Your rating: None Average: 4.1 (5 votes)
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Rico Rodriguez at Hasbro

  • viral or youtube
Raphael on The Go's picture
Posted by Raphael on The Go on 2. September 2010 - 21:49

So apparently ABC's Modern Family's Rico Rodriguez is working as a reporter after winning his Emmy.

In this video, he visits Hasbro and interviews one of the executives about which toys will be popular this season. Check it out. It's gimmicky but cute.

Your rating: None Average: 3.2 (3 votes)
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Creator of DSR "Nurse performs CPR with her breasts" explains the idea.

  • viral or youtube
Dabitch's picture
Posted by Dabitch on 18. August 2010 - 16:56

The campaign for DSR - Dansk Sygeplejeråd - has created a few waves in the Danish press as we reported last night when we posted the viral video where a nurse revives man with her breasts.

Your rating: None Average: 3.3 (3 votes)
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Riot !n Paris made "Attack of the 5 ft. Hipster" an interactive music video

  • viral or youtube
Dabitch's picture
Posted by Dabitch on 5. August 2010 - 19:30

So @aramique from @syrupnyc tells me "I made a music vid shot in first-person on ipod nano and used youtube annotations for interactive story", and before I know it, I'm watching Mercy from Riot in Paris about to get his freak on with his girl. Ah, but there's a choice at the end of the clip - since I'm not interested in watching that I send him to meet Pete on the train, and witness them steal a subway musicians black guitar before they run into trouble in the form of a gang of fashion disasters attempting to rob an old lady. Trying to set the guys karma right, I tell them to save the lady, and it turns out she can rap. You'll have to explore the other avenues yourself.

Your rating: None Average: 3.9 (6 votes)
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The BP brand is so fucked after this fucking commercial

  • viral or youtube
Dabitch's picture
Posted by Dabitch on 20. July 2010 - 19:26

Yeah, NSFW if you don't work in advertising or are a prostitute. Here's a new take on the classic talking head cause advert, with added F-bombs. You can get the T-shirt at www.UnFuckTheGulf.com. Now tweet the fuck out of this.

Your rating: None Average: 4.1 (22 votes)
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The failed attempt of making the McDonald's "BK King" bun film viral....

  • viral or youtube
Dabitch's picture
Posted by Dabitch on 20. July 2010 - 15:34

So the "miracle bun" is making email rounds to ad bloggers. Yep, I too have received an email, July 2nd, with the subject "seen this? possibly for BK?". Since I get a lot of legit emails, that tell me the credits of creators and that sort of thing that I'd rather spend my time on, and I have spent many years (14 but who's counting?) yawning at these types of fake-viral kickstarts, I don't even bother with these types of emails any more. Most of the time, I don't even click the link.

Ben Kunz did though, and he muses at brandflakes "can you trust the Burger King miracle bun?" You see, both him and Where's My jetpack got that same email. "Where's my jetpack" had some time to kill, so he picked apart the attempt of viral-launching and the many reasons why it is a #fail. It has forced acting, it's being tipped with mystery-mail, it has no views.....

It is uploaded by a guy who, SURPRISE, has only ever uploaded one video - and it's this one.
...
And the people who think Jake's video is awesome, their profiles have ZERO uploads. These are what's known in the business as "fake plants pretending to like your faked stupid video." One of them comments on Jake's video that "Damn dude! This BK thing is blowin' up!" Uh, not really.

I didn't post it. You see, secrecy is not the key to viral. Check out the recent BYU study like a scholar, scholar (look at the amount of FB "likes" on that one), and January's big hit here The Coke Happiness Machine and you can plainly see that they went viral just fine with their credits attached. Oh yes, that's right... It was because they're good. You might have to work on that.

Edit Ben Kunz added on twitter another #fail-point: "Don't those McDonald's buns usually have ketchup and mustard spread inside? Just sayin ;)"

If you must look at the Miracle bun, here ya go.

Your rating: None Average: 3.4 (3 votes)
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Covert Affairs promo from USA Network and Ralph helps fans hone espionage skills

  • viral or youtube
darnellworks's picture
Posted by darnellworks on 19. July 2010 - 17:15

Ralph Develops Online Interactive CIA Training Camp for USA Network Original Series COVERT AFFAIRS - The Farm

Fans Hone Espionage Skills for Free Prizes in New Interactive Casual Game

Your rating: None Average: 3.4 (4 votes)
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Hong Kong Students with big dreams spoof "Write the future"

  • viral or youtube
Dabitch's picture
Posted by Dabitch on 30. June 2010 - 10:46

As Welcome to Optimism points out, here's a funny spoof of Nike's Write The Future ad. (We even had a little chat with Mark Bernath about creating this epic ad). In the end they're selling dreams too, ones that can be fulfilled if you go to school at http://www.vtc.edu.hk/study, but he funniest detail in this lovingly crafted spoof is lost on people who don't speak Swedish. (Those who do, note what their Ronney's name is)

Your rating: None Average: 2.1 (2 votes)
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Robyn is killing me

  • viral or youtube
Dabitch's picture
Posted by Dabitch on 29. June 2010 - 10:22

Robyn ditched her label and went from ho-hum to supercool seemingly overnight (which speaks volumes about music management). Now Robyn launches the first ever interactive, 3D video with Twitter integration for her song “Don't Fucking Tell Me What to Do”.

Listen to the track and try out the video here: http://robyn.com/killingme . Super-geeky, it's all in code, and you can tweet what is killing you with the hashtag #killingme to add to the video. Your username will appear in lights in the video, as well as the killing bit. At least that's the idea, I didn't see my tweets appear.

The video has the potential to become the infinite video as users can continue to add on to the endless stream of #killingme comments.

Your rating: None Average: 3.4 (4 votes)
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Svanberg BP boss "small people" gaffe hijacked for Berlitz language ad spoof

  • viral or youtube
Dabitch's picture
Posted by Dabitch on 17. June 2010 - 11:12

The soundbite where BP boss Svanberg says the by now famous line "Because he cares about the small people, and we care about the small people" (or rather "Bekås he kares, abot de small piple, and ve kare abot de small piple") has been hijacked for a spoof Berlitz ad. File under "obvious" and "ha ha ha".

What Svanberg is saying is a direct translation of a Swedish idiom: "den lilla människan", literally "the small man". It means "the common man" in the sense of "average citizen" in Swedish. If someone needs a Berlitz language course, it's this guy.

Your rating: None Average: 4.4 (5 votes)
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RSA Animate - People like to get better at stuff, so get out of their way

  • viral or youtube
Dabitch's picture
Posted by Dabitch on 16. June 2010 - 12:16

Here's a fun animation set to Dan Pink's talk at the RSA, where he discusses at length Drive: The surprising truth about what motivates us. Turns out people want to work for free, as long as they have other paying jobs. Now we just have to get cracking on solving the "paying jobs" part of the equation and everyone will be happy! Maybe we can all win the lottery?

Your rating: None Average: 3.5 (5 votes)
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Match Day Mayhem - Can dad manage baby AND watching the world cup?

  • viral or youtube
Dabitch's picture
Posted by Dabitch on 9. June 2010 - 15:28

Match Day Mayhem the World Cup competition challenge wants you to navigate your way to the end where you get to watch the match. Using youtube's interactive features, you choose the ending of each clip, and if you make it to the game you can enter the competition at dads-space.com and win a big screen TV just in time for the cup.

I got as far as playing ball with the baby before I got bored with the match-commentary schtick. No TV for me.

Your rating: None Average: 4.3 (7 votes)
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Official "MacGruber" website from Ralph puts the ultimate tool in your hands

  • viral or youtube
darnellworks's picture
Posted by darnellworks on 24. May 2010 - 17:53
Website for MacGruber, the Ultimate Tool.

LONDON, HOLLYWOOD and NEW YORK - (May 24, 2010) - The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are very proud to detail their latest project, the official www.iamrogue.com/macgruber website launched on April 23 for feature film comedy "MacGruber" from Rogue Pictures. Starring Will Forte, Ryan Phillippe, Kristen Wiig, Val Kilmer and Maya Rudolph, "MacGruber" debuted in theaters across the U.S. on May 21, and will begin U.K. release on June 18.

"This is the first complete website we have produced for a major studio release, and we've applied our experiences seeing how effective digital content can be when it becomes an interactive extension of the movie or show, and allows audiences to get to know and engage with main characters in a strategic narrative context," explained Jay Armitage, Ralph's co-founder and director. A member of Facebook's Preferred Developer Consultant Program, the young agency has so far earned a BAFTA Craft Award, BIMA Awards for Best Entertainment Site and Best Use of Viral, and their promotional site for AMC's "Breaking Bad" was an Official Nominee in the 14th Annual Webby Awards ("Best Use of Video or Moving Image" category).

Your rating: None Average: 2.6 (3 votes)
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WaterAid- Drops Of Annotations- May,2010

  • viral or youtube
RoyGuy's picture
Posted by RoyGuy on 19. May 2010 - 11:42
Your rating: None Average: 3.3 (6 votes)
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WaterAid - Ads - (2010) 00:35 USA

  • viral or youtube
MagneticHair's picture
Posted by MagneticHair on 18. May 2010 - 17:13

Something wrong with this picture?!

Kids enjoying a nice swim while other kids are experiencing a water shortage.

LINK: http://www.youtube.com/watch?v=H56X1832EI0

Your rating: None Average: 3.3 (5 votes)
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If I were President of the world... - Cannes Young Lions 48 Hour Contest

  • viral or youtube
davidjamescampbell's picture
Posted by davidjamescampbell on 18. May 2010 - 10:06
Your rating: None Average: 4.2 (10 votes)
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Turn the Story Around - Cannes 48 hour

  • viral or youtube
timtam's picture
Posted by timtam on 18. May 2010 - 9:40

An interactive youtube ad with a nice surprise at the end.

Your rating: None Average: 2.8 (5 votes)
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Singing in the shower.... Well actually it's my kitchen sink

  • viral or youtube
Sippie911's picture
Posted by Sippie911 on 18. May 2010 - 3:02
Singin' in the Shower - Cannes Lions Ad Contest Entry - Sippie911

So I was inspired by the following Twitter conversation...

@adland - All ad students that made a Cannes 48 hour films are now asking us to post their films. Don't see why they don't log in and post themselves.

@adland - Hint, you'd go under "story" with the competition entry. Here. http://adland.tv/node/add/story <-- link only valid when logged in

@eproulx Hoping it's not that they're scared of pounding their own chests explaining their rationale for ideas. Which it just might be.

... I've decided to upload my Cannes Lions 48-Hour Ad Contest submission for all to see.

While I'm not a creative, I have to say it was really amazing pretending to be one for a weekend.

In all seriousness, I would love to hear honest opinions about it.

Singing in the shower.... Well actually it's my kitchen sink
Your rating: None Average: 3.3 (3 votes)
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Engagement twitter-marketing: Tweet #thoughtmade - get a candy!

  • viral or youtube
Dabitch's picture
Posted by Dabitch on 13. May 2010 - 15:21

What, pray tell, shall we name this kind of idea? I don't care, as long as I get candy. Thoughmade is a meetup for idea-entrepreneurs, hackers and freaks in Malmö, and over at MINC they have a Candy-machine in the public cafeteria. A candy machine that dispenses M&M's whenever somebody tweets #thoughtmade

What's more, I can watch it in real time, every time I tweet #thoughtmade, I can see the M&M's coming out of the machine via their live Bambuser feed showing the machine 24/7.
(p.s. don't forget that you can connect your bambuser account to your adland account and show up on adgrunts bambusing page)

The candy-machine is called the Slickstreamer, and as you can see it's a automatic candy machine connected to twitter. The creators Michael Nilsson @sidpiraya and Marcus Olsson @_macke_ have picked it apart and put it back together again, so the machine now runs on a small computer (beagle board) that parses twitter and runs the servo controller that makes sure the candy will be delivered.

How geeky is that?

To be able to show this to everyone in the world there is of curse a web cam that stream the video live. For the Thoughtmade event it will give a candy every time someone in the world writes the tag "#thoughtmade" on twitter.
They have build one before that is always on at www.giveawaycandy.com
where you can see this working also after the ThoughtMade event on
Friday this machine triggers on "give @sidpiraya candy".
Follow Michael and Marcus future projects at www.slickstreamer.info.

I love it. Now #thoughtmade me. (watches machine) ooooh, a yellow M&M. My favorite.

Your rating: None Average: 4.1 (5 votes)
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Adverputt - sponsored minigolf web game, advertising really is everywhere.

  • viral or youtube
Dabitch's picture
Posted by Dabitch on 7. May 2010 - 8:45

Bored of wasting your office hours away putting golf-balls in coffee cups? Advertputt to the rescue. It's the evolution of those thousand pixel websites, instead of just having a sponsor name on a pixel adverputt gives us a pretty entertaining flash game, which has sponsored holes.

....and it's a pretty good game. But I'm stuck on the ninth hole now and the poor advertisers name there will forever be associated with extreme frustration in my head. Win some loose some.

Your rating: None Average: 3.8 (4 votes)
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