In case you didn't hear, Gawker trapped Coca-Cola into tweeting phrases from Mein Kampf. to culture jam Coke's #makeithappy campaign. Because god forbid Twitter show any signs of happiness at this point. When outrage ensued over this dick move, Gawker doubled down on the dickishness with this amazingly tone-deaf defense.
The article, which I won't link, is entitled Brands Are Not Your Friends. It starts with the question "When was the last time Coca-Cola did anything nice for you?"