Art directors, designers, creatives rejoice. Context is here and it'll instantly drop your fantastic ad into context. You'll get more sleep! You'll have time for lunch! Students portfolios will instantly look more professional! You can respond to a whim-request to "see it in context" by the click of a button. You'll start Tumblr-blogs of all the funny ideas you had that never would be approved by any client and they'll go viral all over the world as if they were real.