In the Cannes Lions promo and activation shortlist the judging rules are simple: they're judged on 20% strategy; 30% idea; 20% execution; and 30% impact & results. The rules regarding scam ads are also simple, spec ads are not allowed.
Making use of the trending hashtag #SoOneTimeMyDad, for this Sunday's Father's Day holiday in the U.S., natural and organic meats company Applegate posted this...joke: "#SoOneTimeMyDad ate 12 hot dogs in one sitting. The judge was pissed."
Industrial Color, the 25-year-old creative studio known for its high-end fashion and beauty post-production work, has added acclaimed Editor Bruce Ashley and Executive Producer Gary Giambalvo to its staff.