Explore Dallas is a new in flight experience for The Dallas Convention & Visitors Bureau. It was created by TracyLocke and L.A. interactive agency Wildlife. It's quite simple really--nice animation is paired with a set of multiple choice questions that customizes the perfect Dallas trip based on your answers.
Although you can totally try it out at the above link, I'm sure it's a nicer diversion when you're in an airplane and need something fun to do.
hosting a site this cool costs a minor fortune. So—if you love what you see here, please donate. Thanks.