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Guess which demographic shops most ethically? No seriously, it's not what you're thinking.

Because if you thought either the millennial bracket, or the much older - you were in fact (surprisingly) wrong.

Research published in the UK shows that ethical shoppers are more likely to be middle-aged, a new study has found.

Adland: 

Get paid for your selfies with "Pay your selfie™" - ad research via selfies.

So if you need an extra twenty bucks and take selfies all the time why not download the app Pay Your Selfie™, which is basically the marketing research people cutting out the facebook middlemen and paying you directly for the data you give them.

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