IKEA stands for Ingvar Kamprand Elmtaryd och Agunnaryd. The first is the founders name, the third and fourth are the small towns in småland where the Ikea saga began. Particle Board in swedish = spånplatta - say that ten times fast.

The Washingtonpost reports on the Ikea Dreamers that are camping out in style as they wait for the first Ikea store to open in Prince George County - they are camping outside in a large tent provided by Ikea, much like fans of popstars que up for concert tickets days in advance. They must be desperate for cheap colorful designer furniture and knick-knacks around there.

"Simply put, they're not what a potato is supposed to be." This is how H.J. Heinz pitched Funky Fries -- the weird chocolate-flavored and blue-colored fries -- to the world last year. Simply put, consumers preferred potatoes how they used to be. "Kids already like the plain french fries," said Marilyn Raymond, director with New ProductWorks. "Why try to make them more friendly to kids?

A CNN story of the demise of Funky Fries and other food bombs.

For extra fun, discover the true meaning of Funky...

It appears that the search-and-ye-shall-find powerhouse Google is in danger of being branded too darn well.

Will it go the way of trademarked words like Aspirin, Xerox, Hoover and Kleenex and become a generic word? BBC News investigates.

The Creativity e-mail reports:

U.S. shops won just three Lions in Press & Poster, not one of them Gold. India did better, winning two Golds and three Lions in all. Last year, the U.S. won a world-beating 15 Lions.
This year, on the other hand, belonged to Brazil, which landed 16 trophies, followed by Spain with 11, France and South Africa with 10 each, Germany with nine, and the United Kingdom with eight.