Adland - all the adnews not fit to print.
As hard as it is to believe, there are some people in the world that (gasp) dislike advertising! They vandalize billboards (Adbusters) and graffiti over telephone kiosks (KAWS).
Sure, some turn ads into art, but I don’t know what to make of an altered Parliament ad found in the December 21-31 issue of New York Press.
Click continue to view the ad in question!
"In an advertising ploy right out of Steven Spielberg's "Minority Report," electronic billboards in the Bay Area and Sacramento are being equipped to profile commuters as they whiz by -- and then instantly personalize freeway ads based on the wealth and habits of those drivers."
These billboards key into the radio station a driver is listening to and then tailor the ads to the suggested demographic.
Marketing to a miserable economy. Takes a look at the best and worst of ad trends in 2002.
Independent Ad Awards 2002
Globe and Mail (Canada) looks back at memorable moments in 2002 advertising.
Of course there will most likely be similar stories to come in the next week or two.
Another article about ad companies attempts to make annoying ads more annoying... pop-up ads are, apparently, too easy to ignore:
"A relatively new feature may make it harder for people to avoid these windows. Using a technique called the "kick through," advertisers can direct a person to another Web site if they simply move their cursor across the pop-up ad--no clicking is necessary."
So, everyone is sending christmas greetings - and adgrunts do it better. ;-) From Maverick Media a film celebrating mr J's birthday, then we found in the pile of dead ideas a rejected xmas card from Kranzler Kingsley - meanwhile in holland Cayenne communications lets us make our own card complete with soundeffects while their hard working crew take some days off.
The Interactive Ad Bureau has judged that all current forms of online advertising, including banner ads, pop ups, flash ads, etc., are all ineffective, and they've recommended a new "Universal Ad Package", with (*GULP*) bigger sizes...
"We know that larger ad sizes work better," said Mr. Stuart. "Instead of having to produce for 15 or 20 different sites that all have different requirements, if agencies produce in these four [sizes], they're pretty much guaranteed to reach everyone."
Musician, composer and mutant trumpet inventor Ben Neill has upped the ante in the commercial music biz with a true first. A while back, Volkswagen compiled a various artists CD of tunes from its commercials to appease the VW masses, but Ben has taken it a big step further - He just released an original full length album of expanded versions of ditties he originally wrote soley for Volkswagen ads.
"There is no difference between something that is considered art and something that is a commercial," he says. "My album is a statement of that." - Full story at the Christian Science Monitor
Beep beep indeed. Herbie would be proud.
Sadly, the free ads.com has closed its doors to their collection of streaming RealAudio films. A notice on their page states: "Unfortunately, we weren't able to raise the funding necessary to continue providing the service."
The Seattle Pi reports: "The Seattle start-up, which maintained an online database of more than 1,500 television commercials, employed 15 people and raised $5.5 million during its short run."
New Zealand ad-man Dene Waring woke up one morning tired of his ad-life. He concieved of the "world worst business plan" offering discount multimedia services from his 65-year-old 39ft kauri ketch the Wayfarer and embarked on an adventure.
Formerly the Creative Director for Taylormade Media, Mr Waring, his wife, Pam, and three youngest children abandoned shore life in March and embarked on an adventure to take "our skills where they are needed most". You got it - Pro Bono advertising with a new twist. ....[read more]
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