Adland's adnews

 
 

Lowe Profero launches The Creativity Helmet

The technology team at Lowe Profero have invented a tool that could take the subjectivity out of creativity. And it could possibly eliminate the need for Creative Directors as well.

The Creativity Helmet™ measures temperature, pulse rate and changes in your brain activity to try and capture what is known as the "brain blink,” a term coined by cognitive scientists John Kouniosand and Mark Beeman in the 1990s.

Adland: 
 

The Cube - The Next Big Thing?

Revolutionary device 'The Cube' promises to

forever change the way that we work, live, and interact with other human beings. It's more than just a gadget — it is a lifestyle.

Adland: 
 

British Comedy Director Nick Jones Joins Original

LOS ANGELES—Original has reached out to London to sign one of the UK’s top commercial comedy directors. Nick Jones has directed funny spots for eHarmony, Sony PlayStation, AT&T, Mercedes, Walmart, McDonald’s, Kia, Heineken and scores of other brands. Original will represent him exclusively for advertising projects in the United States.

Adland: 
 

Google Maps play Pac Man on your local streets

Ready to play Pac Man wherever you are in the real world right now? Hit up Google Maps, note the pac man button at the bottom left next to satellite view. Click it, get your arrow-fingers ready, and waste your entire day gobbling up little pills on a world wide map while ghosts follow you around. Works really well, is very amusing, and just as addicting as the original Pac Man was, if not more considering you can play the whole world here.

Adland: 
 

True Fruits Smoothies won't apologize for "ugly girl friend" black bottle smoothie

True Fruits Smoothies in Germany has released a fruit juice mix in a black bottle where there's a point to the oblique design. The smoothie looks unappetizing, but is tasty. So the text on the bottle actually compares this conundrum to an ugly girl who is pretty on the inside, as the old saying goes.

Adland: 
 

EDM Artists: Your turn to get exploited.

Hey EDM artists: Were you ever just sitting around after a successful gig and wondering, man, I just wish there was a way I could have an Ex-Cops McDonald's experience? Well look no further, because the charmingly named Beatgasm is the place for you. It's a place where you can listen to EDM that's been "expertly curated" by mood and genre and location.

Adland: 
 

Beagle Street Releases The Pounds, Confuses Adgrunt

This week in London, insurance company Beagle Street decided to "Release the Pounds" in a publicity stunt to promote the finding of its latest survey. £5000 worth of beautiful origami dogs were dispersed across the capital for all and sundry to discover.

Badland: 
Adland: 
 

Savage adds Mike G to its roster

Bicoastal / International production company Savage welcomes Mike G to its roster. Mike brings experience working with a client list including Braun, Burger King, Dannon, Doritos, Ebay, Hyundai, Kool-Aid, MTV, Nickelodeon, PepsiCo and SunnyD.

Adland: 
Top