As if GoldieBlox doesn't look bad enough, via its Beastie Boys move, now comes this.
Intuit, a company that makes Quickbooks software for small businesses, has a really cool competition called Small Business Big Game. Basically small businesses around America pitch their product for the chance to win some big media space: Commercial slot during the Super Bowl.
For a while, Big Data could afford to turn a deaf ear to content creators, and the reason why was simple. No one wanted to speak out about unfair treatment at the hands of Big Tech because they feared receiving the same backlash that Lars Ulrich said. Thankfully, some artists realized, what Lars Ulrich said was, however non-finessed in word choice-- correct. Also it is important to note that it was fifteen years ago.
Really important update:
"A representative for the Beastie Boys explained to Huffpo: "There was no complaint filed, no demand letter (no demand, for that matter) when sued Beastie Boys."
We suspected as much when there was no letter or complaint attached to the preemptive lawsuit filed by Goldieblox that we linked in the article. This has been a lesson in earned media skillfully arranged.
This year, the team at Butter Music + Sound took home awards for exceptional work on multiple projects at the 2013 Ciclope International Festival of Craft in Berlin. They were honored with a Gold Award for Original Music with Grey Group’s DirecTV viral spot, Football on your Phone, led by Creative Director Andrew Sherman and starring NFL Brothers Peyton and Eli Manning.
Marking a major push into film, content and promo work, /WildChild/ has signed industry leader Melissa Miller as their new Executive Producer. With deep agency experience, a long postproduction career, and 20 years of experience in general market advertising, Miller is perfectly positioned to lead the company in this ambitious expansion.
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