Adland's adnews


Link Lust: Bad stats, The Shining and Ad weeks biggest flop

Influx insights shows us that the Brits might have confused blogging with dogging, or "lies damned lies and statistics" these numbers make no sense.

Adgrunt Jasper reminds us that music really is 80% of a commercial by sending us this uncredited trailer where an editor has had way too much fun with the source material:
The Shining Redux
- the feel good movie of the year? Perhaps!


Learn how to love Rats???? PC gone crazy.

Every animal on the planet has some group behind it clearing mating grounds, chasing off poachers, and making cute t-shirts. Every animal that is, except one.
It seems nobody wants to champion the cause of the rat. Well, all of that has changed with the emergence of the most unique animal-rights group around: The Great Pointed Archer Society. This group of (crazy?) people have put together an extensive website complete with videos, print ads, petitions, facts, etc. to comvince people to like rats. Only thing is, they don't even want to call them rats. This "slur" is to be replaced by the more appealing name Great Pointed Archer.

Check out the site and the videos (click on the TV) to learn more about this cause.


Think positively Germany!

A new campaign is running in an attempt to boost the morale of Germans after the deadlock election on September 18th.

The campaign features famous Germans, including Albert Einstein, Ludwig van Beethoven, goalkeeper Oliver Kahn and former East German ice skating champion Katarina Witt. There are TV spots, posters and newspaper ads which has all been organised by Germany's top media companies, publishers and TV stations. (See the above link for images of some print ads.)


Davies on planning

Over at IF by PSFK, Russell Davies writes on the state of planning.


Ad Icons

An Advertising Icon Museum will open in Kansas City, Missouri in 2007. A collection of over 900 advertising icons will be on display, spanning a century of American history.

The website currently has an online gallery with information on ad icons.

Also related...the Geiko Gecko and Juan Valdez were named the top to ad icons during Advertising Week in NYC and will take place in the Ad Icon Walk of Fame.


How to Make a Million Dollars

From the Wish I’d Thought of This Department. A 21 year old British student has just made more than US$155,000 in a month off his new website. From this story in The Daily Telegraph.

Alex Tew, who is due to go to Nottingham University next month to study business management, launched in an attempt to pay his uni fees.

The website, offering internet advertising space, is made up of one page divided into 10,000 boxes, each 100 pixels in size. You can buy one or more boxes for US$100 each and cover it with a logo, which, when clicked on, transports web users to the customers' own site.

(read more inside)

Who needs ad creatives? has an article about a site that allows your average Joe or Jane to create taglines and come up with concepts for ads. Similar to brands getting consumers involved in advertising like that contest Geico is running.

First prizes go up to $500US all the way down to $50. The site that Wired writes about, as if it's a paid placement, also doesn't not have the permission of the brands are creating contests for. They are hoping to sell the work to these brands, but well, how rare of an occassion is that? Heck, if a brand, like Coca Cola is your client, you still probably have to jump through hoops to get them to buy a good idea, let alone one by someone who doesn't understand demographics, or what really goes into creating an ad. And, not only do they try to sell only the top idea but the entire caboodle of entries they receive. Of course, *if* it gets sold they will split the profits with the top 20 people. Ok. Sounds reasonable enough of a reason for me to give up the rights to an idea. Especially if it doesn't get used.


Plethora of sites for GameTap

Some of you might have seen some strange commercials recently for Get Goatz and What is Ad At (those links go directly to the spots). The spots direct folks to and

These are two of five sites which are a part of a viral program for a new gaming site by TBS (Turner Broadcasting), GameTap. The other sites include:,, and
The sites were concepted and developed by Mullen and The Barbarian Group.

What I'm not getting is how people are to find out that they are connected to GameTap. I've wandered through the sites and unless it's hidden deep somewhere within the site, I haven't seen any links or anything which points to GameTap. Yes, it becomes obvious that they all have something to do with video games, but is it for a particular game? Or for a new platform? Or what? Probably the best of the sites, IMHO is the Game Land Security. I found the Safety Tips pretty funny.