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Adland's adnews

 
 

Mother makes 10 Cane hip

"It's a dream project for us here at Mother. Not just because we have gotten the opportunity to create an integrated campaign, but also because we are involved in building a luxury brand from scratch together with LVHM, down to the tiniest detail. Our copywriter Todd has even written the text on the labels, says Linus Karlsson quite chuffed.

Louis Vuitton Moet Hennessy sent the creative posse from Mother down to Trinidad for 12 days, where the photographer Lars Topelman shot around 5000 pictures that are used in the campaign, and Linus Karlsson himself picked up a camera to shoot the commercials. Linus says he doesn't plan on becoming a director, this was simply the exception to the rule. The commercials will be aired on cable TV and in cinemas this fall, while the press ads are already running in mags across America. Super adgrunts, have a sneak peek at one of the commercials here:

Daryl Dancing

Adland: 
 

Axe Unlimited Mojo Master campaign

Axe has started a campaign for their Axe Unlimited with some new tv commercials and a couple online components. The new TV spot leads to www.mojomastergame.com, which is a Sim-like game.

Superadgrunts, view the TV spot here:

The "major features" of the game according to the site:

* Create your Mojo Master persona and build him up with new clothes, bling, and a repertoire of moves to play on the ladies.
* Collect hundreds of moves, some more rare and powerful than others.

Adland: 
 

BK brings back chickens - sort of

Rockers with Chicken headgear, CoqRoq, star in the latest BK commercial for their new Chicken Fries. And yes, The King does make an appearance too. And as Clay says, it's got a Kiss/Gwar/Slipknot feel about it.

Superadgrunts, check it out and bob your head:

One odd thing though is that the end of the ads point to www.coqroq.com, which isn't live yet. Earlier today I was getting a login box. Now it's just going to a blank page. Are the CP+B folks testing out the power of their advertising to see how many folks will go to the site, even if there's nothing up? Or was there a mix up on the run date?

Adland: 
 

Forget boybands, girlgamers are the new cash cow!

Hot on the heels of last years Ubisoft PR creation, the Fragdolls, who game and blog and look great doing it, as long as it's Ubisoft games, comes another femme clan: Les Sueles from Sweden. This counterstrike clan will be touring on a telly near you soon, as the production company Reveille just signed to produce 12 episodes with the ladies.
Ben Silverman CEO at Reveille said to Resumé: "The series Play Us will make these girls rock stars within gaming."
See more about the show at Play Us tv and the girl gamers at Les Sueles own website.

"In French their name means 'The Outsiders'. But in the world of "Counterstrike", a first person shooter PC game, Les Seules have moved to the forefront, thanks to their virtual machine gun and grenade wielding techniques, and, well, their good looks" ABC News.

Ah, I thought meant something like "lonely" which explains why I flunked French. Quelle surprise. (read more)
Adland: 
 

"Hi I'm Lance, lets go out!" Bachelor-billboard sells Logoworks.

Could there possibly be anything worse than someone setting you up on a blind date..... Without you knowing about it? Why yes, your co-workers could build an entire website around your date-life like the Date Lance.com the office of Logoworks created for their employee, Lance. To top it all off, they bought a huge billboard for Lance in Lindon, south of Salt lake City.

Adland: 
 

Technicolor yawns

Clearly I'm not the only one to notice as proven by meganificent's comment - the technicolor yawns are like all other yawns, very contagious. Lets see some triplet rainbows in ads, read more.

Badland: 
 

Politiken (Denmark) Kultur - Summer Column

Kristina Olsson column about summer-things in the culture section of Politiken Sunday mentions us! Neat-o. Rough translation of highlighted piece below
Summer Blogging
........"At Svenska Dagbladet (a Swedish morning paper) the political editor in cheif P.J. Anders Linder has started the very first "editorial comment blogg", and Swedish Åsk Wäppling runs the worlds biggest blog about advertising, Adland, from Copenhagen, where she has over 30.000 visitors daily."

 

smashLAB launches controversial ad campaign

Branding and advertising firm smashLAB launches an eyebrow-raising self promotional ad campaign featuring the less-glamorous byproducts of being a creative.
Initial reactions to ads have been strong - particularly to the one in the series titled "Toilet". The ad has raised a stink with some, with one respondent saying, " gross. In a really disgusting way." But it also managed to hit some fans, with another respondent saying, "The **** is my fave. Masterful."
Overall, the feedback has been positive, with shades of concern. smashLAB feels it is just what the doctor ordered: a highly visible campaign that targets a very particular crowd and gets people talking.

Adland: 
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