Adland's adnews


GM: Employee Discount

So what is happening to the American automotive industry? Once the envy of every even-slightly manufacturing based economy in the world, it is now on a road to suicide slowly being administered through doses of bad design, bad manufacturing, bad marketing and a total lack of understanding of where people's heads are headed.

This wouldn't be so bad if it weren't for the fact that the foreign competition (at least that part that hasn't been gobbled up by the dying giants) seems to get the idea. All they have to do is sit back, working on refining their product offerings, and watch these meatheads try and kill each other off. (more inside)


Capital One: No Credit

Let's just get to the point: Capital One's credit card advertising is annoying, hard to follow and stupid. It quite frankly breaks a few of the most basic rules about advertising any product, let alone something as complicated or, these days, downright scary as handling a credit card.

One: don't go so afar afield from the point at hand that you lose the hook on what your product really is. Capital One's ads for their credit cards do just this: they somehow equate credit card service charges with barbarians (they have tried others in this series, but they take this one bad step further). "Credit card charges are like barbarians attacking you every time you use them." (Not barbarians—credit cards.) Sure.

(Read more inside)


Shopping for the designer/arty pal

Abram Games Poster Shop sells Abrams works, he was one of the most influential graphic designers responsible for lots of iconic images. I'm sure you can find something there that'll please the eye.


Kate dropped from H&M campaign after cocaine shots

All the recent images of cocaine Kate (and no we don't mean Ashley's sister) all over the Daily Mirror caused much chatter. Would her clients dump her? Should her clients dump her? High Street giant H&M initially said that their planned campaign with Kate in McCartney's collection of clothes would still run - but have now changed their minds. Kate won't be parading on posters for H&M anytime soon, Chanel and Gucci may follow suit. Who knows what Rimmel and Christian Dior will do with all their current promotional material.


Win a golden gecko from Geico

It is as if our pal caffeinegoddess summoned this when she wrote the article Brands get consumers involved in advertising, about timex, converse, Ban deodorant and Chrysler all are running competitions where the punters make the ads and can win something.

Geico wants you to submit a trailer with a concept for a feature-length film featuring the gecko, and you could win a golden gecko, a trip to Hawaaii or a bigger TV to watch these punter-made ads on. Oh joy.
Are the ad agencies fired or on vacation? Wonder what made this rash of consumer-made ads trend happen.


Everyday Sneakers Viral Spoof

Paris-based Mask has created a spoof viral campaign for 'Everyday Sneakers', for Courir, a French sports shoe retailer. The virals feature a fictional Japanese businessman, Takeshi Mushido, who claims having all his staff wear sneakers is the secret to success.

The site features a two-and-a-half-minute spoof interview with Mushido on the fictional 'World Business Show', promoting his book. Other areas of the site contain an explanation of Mushido's philosophy, along with graphs proving his theory works and wallpapers to download.

There will also be guerrilla marketing featuring Mushido on the streets of Paris.


New VW Beetle Ad Campaign

A new ad campaign "Force of Good", touting the new 2006 Volkswagen Beetle, has begun. Created by Arnold Worldwide in Boston, the advertising includes TV spots, a website and a promotional tour in seven US cities.

These Ambassadors will battle every day evils by surprising drivers with paid parking meters and tolls, supplying IZZE(R) all-natural sparkling juice to thirsty people on a hot day, distributing coffee during rush hour and participating in local volunteer opportunities.


Won't somebody think of the children?

There is a discussion brewing at Metafilter; "Thinking of the (obese, cavity-ridden, materialistic, insecure, grasping, nagging) Children... for fun and profit!" that anyone who works in advertising should take a look at.

Won't somebody please think of the children?
Oh, don't fool yourselves! Americans under the age of 12 now spend or influence the spending of $565 billion a year - up from $2.2 billion in 1968, and kid-spending has roughly doubled every ten years for the past three decades, tripling in the 1990s. Which means someone is always thinking of the children. The American Association of Pediatrics (pdf) cites this bludgeoning of kidvertising as creating in children "a fever for shopping and spending, swollen expectations about material needs, decreasing immunity to the assaults of advertisers, self-concepts defined by brands of clothing, and a rash of of debt by the time they leave college".
posted by taz