Taking a moments break here from the awards to point y'all to an English post at Swedish ad-community Bold.se written by Magnus Jakobsson a copywriter at Saatchi & Saatchi.
Bad naked on the other hand, is when good naked is exploited. The self proclaimed master of bad naked is photographer Terry Richardsson, always trying to provoke us with his ever so boring Sisley-ads; advertising that tries so hard to provoke us it's bound to fail. Advertising that just screams: LOOK, A TEEN-RAPE IS BEING PORTRAYED HERE! ISN'T IT TERRIBLE!? Advertising that isn't actually advertising anything else but controversy itself.