Kristina Olsson column about summer-things in the culture section of Politiken Sunday mentions us! Neat-o. Rough translation of highlighted piece below Summer Blogging
........"At Svenska Dagbladet (a Swedish morning paper) the political editor in cheif P.J. Anders Linder has started the very first "editorial comment blogg", and Swedish Åsk Wäppling runs the worlds biggest blog about advertising, Adland, from Copenhagen, where she has over 30.000 visitors daily."
Branding and advertising firm smashLAB launches an eyebrow-raising self promotional ad campaign featuring the less-glamorous byproducts of being a creative.
Initial reactions to ads have been strong - particularly to the one in the series titled "Toilet". The ad has raised a stink with some, with one respondent saying, " gross. In a really disgusting way." But it also managed to hit some fans, with another respondent saying, "The **** is my fave. Masterful."
Overall, the feedback has been positive, with shades of concern. smashLAB feels it is just what the doctor ordered: a highly visible campaign that targets a very particular crowd and gets people talking.
A new Kelloggs ad campaign for Apple Jacks is getting a bum rap by the Produce for Better Health Foundation, a nonprofit education and marketing organization aimed at increasing fruit and vegetable consumption, whose members include produce growers, shippers and supermarkets, and the nonprofit nutrition and food-safety watchdog group, the Center for Science in the Public Interest. Why? Because they claim that the ads "disparages real apples as sour and as otherwise inferior to sugary breakfast cereal."
The Solid Rock church in Johannesburg has been running ads claiming that "people are now getting healed of Aids or cancer, diabetics, broken bones, heart, back and many other problems are instantly healed in the name of Jesus Christ."
A complaint against unsubstantiated claims was brought to the ASA which has banned the ad until the church can produce irrefutable evidence to support those claims.
Solid Rock pastor Johan van Wyk said the advert was placed in a Johannesburg community newspaper after two people were carried into the church dying of Aids.
"They walked out of our church and walked back in the next week. The church presented sworn affidavits of healings, including a doctor's certificate in the case of a congregant who has been healed of Aids."
These i-names are becoming as dated as the X-names, soon they'll remind us of an era long gone like the K-names of the sixties, Kwik, Kleen, Krispy & "Kremy", Krunchy etc. Or the seventies era "2000" names on any and all household appliances, or the 50's fascination with "o-rama", as in bowl-o-rama and swing-o-matics. It was an era when the stuff in the tack-o-rama was cool rather than camp. iRestmycase.
Over at bigad.com.au you can view one of the biggest ads of the year. If not the biggest ad in the world. Or the biggest ad ever. It is, mighty mighty big! (Warning the site does not deliver film when you surf it with firefox, so sly foxers open it with Safari)