It seems lately that there has been a rash of ads advertising contests or competitions to get consumers to do some creative work for brands.
Most recent brands to add to the list are Ban deodorant, Chrysler, and Timex watches.
Ban has an online contest where consumers can submit custom ads based on their current campaign...illustrating what they'd like to ban or what spokesperson and MTV VJ Hilarie Burton wants to ban. They provide images or you can upload your own. Winners will have their designs featured in the next national ad campaign.