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Golden Drums 2005

At the end of last week, the last of the Golden Drum Awards were handed out.

Leo Burnett & Target SA took home the Golden Rose (a.k.a Best in Show). An ad campaign for BankServiss created by Latvian ad agency ZOOM was awarded the New Moment award for the most creative, daring, fresh and innovative idea of the Golden Drum 2005.

Read on to see some of the winners.

Adland: 
 

Last years "Tiny House" ad, still popular

The Banterist interviews Joe Lawson, the copywriter behind "Tiny House" Geico spot where Joe shares gems like this:

The most important thing is to avoid big industry functions. That way you're not reminded of the transitory nature of goodness in advertising. Every once in a while, if you are lucky, you catch the tail of an opportunity and put something on TV that doesn't annoy people, but most of the time 99% of us are producing crap.

All I want to know is who was the Art Director? Even Joe admits "The networks were all over our asses about the fact that it looked so authentic", so share the glory Joe, who made it so? ;)

Adland: 
 

Burger King masks on sale now.

BK mask eBay auction is probably just a way to drum up interest for the new BK masks, out just in time for Halloween. Instead of waking up with the King you could be the King. He's a truly scary character - the Meat'Normous Sandwich is enough to cause a heartattack just looking at it. ;)

Adland: 
 

72andSunny Launches "I Have A Secret" Campaign for DC Shoes' New Girls' Division

72andSunny collaborated with DC Shoes (a division of Quiksilver) to launch the new Girls division with a print campaign entitled "I Have A Secret."

Comprising a 44-page book (and 12-page "teaser" book) and print ads appearing in ELLEGirl and SG magazines, the work showcases the DC Girls snowboarding team modeling the Holiday 05-06 line of apparel on the slopes of gorgeous Mount Hood, Oregon. The book features photography by Lars Topelmann and illustration from LA-based artist and snowboarder Alice Casson. "Models" include Priscilla Levac, the top-ranked female rider in the world, as well as Erin Valverde, Jacqui Berg, Drea Russell and DC Girls' skateboard team rider Lyn-Z Adams Hawkins. An "I Have A Secret"-themed website: www.dcgirls.com is slated to launch soon.

Adland: 
 

Unicef bombs the smurfs!

In the land where the smurfs were actually born, Belgium, Unicef has just run an ad that depicts the poor little blue men only three apples high being bombed. The Telegraph reports that the Belgian audience was in shock after the ad aired on the evening news last week, and while some people approved of the tactic little children who saw the ad by mistake were wailing in terror. In the video the normally idyllic smurf-village is attacked and the smurfs take cover from whistling bombs as their little mushroom houses explode all around.

Philippe Henon, a spokesman for Unicef Belgium, said his agency had set out to shock, after concluding that traditional images of suffering in Third World war zones had lost their power to move television viewers. "It's controversial," he said. "We have never done something like this before but we've learned over the years that the reaction to the more normal type of campaign is very limited."

You can see the Video of the bombed smurfs here (.wmv file) courtesy VRT news. The Smurf-bombing is about 40 seconds into the clip as this is a snippet from the actual newscast. Peyo's family, the smurfs original creator, agreed to let the smurf be bombed.

Adland: 
 

24 Year old Unemployed loser seeks to become an "Unemployed winner"

A 24 year old unemployed man from Linwood New Jersey has set one goal in his life, to live it unemployed, yet burden free.

Michael Mansueto launched unemployedloser.com after he realized that if he doesn't come up with some cash shortly, he will be forced to look for a job.

Adland: 
 

Have It Your Way With The Caffeine King

Just a tiny little tweak worth noting. For the rebranding of Burger King's coffee, now dubbed BK Joe (available in decaf, regular and turbo), Crispin Porter + Bogusky performed a bit of plastic surgery on the King himself for their latest spot.* See if you can detect the difference.

Adland: 
 

Troika Design Group Creates Nine-Spot ID Package for Food Network

Troika Design Group goes on its fifth outing for long-time client Food Network. Entitled "Food Is..." the new promo campaign comprises nine five-second spots that fuse gorgeous live-action (shot by DP Steve Moses) with crisp graphics creating vignettes in which food and life interact in emotional and unexpected ways.

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