Adland's adnews


Shed your shame with AXE

If you've had a questionable hook up, AXE wants to help by having you join the Order Of The Serpentine. The group is, supposedly, a sacred brotherhood dedicated to helping guys move beyond the shame of a questional hook up.


Adidas a3 Gigaride- similar ads to Puma?

It's definitely not a case of badland, but when I first saw Adidas' new spots for their a3 Gigaride I did experience a bit of deja vu. I instantly thought of Gyro's GBH's Puma campaign from the beginning of last year. In one way it's a bit odd as these ads are not your usual Adidas fare. A tiny bit of digging, and I found that both Adidas and Puma are owned by brothers but not by the same parent company. So perhaps that's it. Could it be some subliminal way to tell the world they are linked? Nah.

More spots inside for you SuperAdgrunt folk.

Adidas a3 Gigaride - Rhinos


Staples "The Wall" viral

With the help of Eyewonder , McCann Erickson and Staples have unleashed a micro site for the brand. The Wall includes a commercial, game, and fortune cookies, as well as a behind the scenes section.


Listerine goes after Crest for false claims

Yesterday the makers of Listerine sued the makers of Crest Pro Health mouthwash for false claims. They might not have put words in their mouths, but according to the lawsuit between Pfizer and P&G, the 269 dentists who partook in a survey for P&Gs Crest Pro Health which resulted in the claim that claim that four out of five dentists would recommend the product were paid $75 for participating.

"P&G's false and misleading claims concerning Crest Pro-Health cause a substantial number of consumers to believe that this product is recommended by the vast majority of dentists - which is false - and that these dentists are recommending it for specific product-related reasons - which also is false," the lawsuit filed in U.S. District Court in Manhattan, said.

Pfizer is seeking all of P&G's profits made from the advertising claim.
Superadgrunts, check out the ad inside.


Taxi and Reginald Pike tickle funny bones

A new campaign created by Taxi toronto and shot by Brian Lee Hughes of Reginald Pike takes a serious look at comedy films for the The World of Comedy International Film Festival. (links inside)


Blogs are like soap bubbles - Kom Nærmare TDC (Danish)

Blogs are like soap bubbles.
In the TDC magazine "Kom nærmare" there is a long feature about blogs and in it, yours truly is quoted - my quote even gets the big blue font signed "Åsk Wäppling".
Useless trivia: the baby in the bottom right bubble is my daughter. ;)

Select bits translated: Q: How do you see the future of weblogs?


Troika Design Group Creates Inviting Image Campaign for Fine Living

This past December, Troika Design Group spent a beautiful 75-degree afternoon directing the latest live-action image campaign for FINE Living network.
Troika wanted to help FINE Living convey that its programming, which provides viewers with tips for enjoying the best experiences life has to offer, including food, wine, home design and travel, speaks to everyone.


Overheard over the email wires

Perhaps I'm evil to laugh this hard at a snappy comeback, but top adgrunt Leslieburns of Burns auto parts (#) has had a recent funny exchange with someone who wished to align themselves with Burns' good name. Names changed to protect the guilty.
(Read more - all inside)