Adland's adnews



Last week the NHL broke a new advertising campaign titled "My NHL". Shortly after, Martha Burk, chairwoman of the National Council of Women's Organizations, said the ad was offensive to women and was trying to sell sex and violence.

"The woman is dressed provocatively and when she asks the player if he's ready, it's a double-entendre in my view," Burk said in an interview. "She's in the ad as a groomer, a sex object.


Rimmel takes Kate Moss partying in ad

H&M dropped her, Burberry and Chanel won't be extending her contract, Gloria Vanderbilt probably won't use her again, and it looked for a moment there as if Kate was loosing all her fashion friends.

But then Rimmel decided to keep Kate, and will still be using the ad that they shot a few days before the scandal broke which they are currently in a hurry preparing - the idea in the ad not straying too far from real life events. In the advert Moss is seen partying all night, before going to work in a taxi in the morning, sleep deprived but armed with Rimmel recovery foundation which revives her in seconds flat. Despite her lack of sleep she marches into work looking beautiful. Field tested by experts, we presume. ;)


McDonald's delays rap song and uniform

Adage reports that McDonald's has yet to move forward with their placement in a rap song, which we reported on back in March. Maven who is helping in the search has presented some possibilities to McDs, but a spokesman for the company says:

"We have not identified the right opportunity. We are open to ideas to positively reflect our brand but we have not yet identified the match that we've been looking for."

There have also been delays after the plan was announced due to complaints by watchdog group The Campaign for a Commerical-Free Childhood, who said this plan created "new and deceitful ways of targeting children...listeners won't know the rappers are being paid to push Big Macs--these 'adversongs' are inherently deceptive."


Heads will roll over Maverick's Mortal Kombat Viral...

Viral agency Maverick have just released their latest viral campaign Blood on the Carpet for Midway Games' Mortal Kombat MK Monks. The campaign centres on an "exclusive to web" viral clip featuring a mysterious management consultant who brings his own conflict resolutions to the cut-and-thrust world of sales. Aimed squarely at a gaming audience this film is not for the faint-hearted!

The film was directed by Seamus Masterson @ Maverick, with viral tracking by The Viral Chart.


Is it subliminal advertising or ad creep?

The Observer reports on subliminal tactics being taken up by tobacco firms.

Internal marketing plans, drawn up by the company last year and obtained by The Observer, show that Philip Morris offered financial incentives to managers
to fill their bars with furniture bearing the Marlboro logo or place its branded ashtrays and vending machines in areas where smoking is allowed.


It's Dough Time

R. Lee Ermey (host of The History Channel's "Mail Call" and actor in a bunch of nifty films such as "Apocalypse Now", "Saving Silverman", and most famously as Gunnery Sergeant Hartman in Stanley Kubrick's "Full Metal Jacket") has a blooper reel of sorts at Sideshow Collectibles, the company that makes his action figures.


American Chemistry vs. Oxy Petroleum

Things are disappearing all over Badland, but at least the pet dog didn't go anywhere.


Marks and Spencer go Twiggy

Sixties supermodel Twiggy has hit out at fat people - after replacing Amy Davis, a size-16 model, as the new face and body of Marks and Spencer.

The 56-year-old said there was no excuse for being obese and accused people of 'horrendous' over-eating.

Yet she also admitted there was too much pressure on young girls to be as skinny as she was when she found fame as a 16-year-old in the 1960s.