The Globe and Mail from Canada has an interesting article on the recent trend toward clients penny-pinching marketing budgets and demanding proof that ads are worth the price.
Andy Berlin, chairman and CEO of U.S. agency network Red Cell, said he has even heard of examples where clients are putting limits on how much an agency can pay its own employees.
"No longer are you in a marketplace where you're bidding for the best idea or the highest quality people," he said. "You're in a marketplace where you're making commodities out of all the ideas that are supposed to be differentiating."
Holy cow! That's crazy!
I'd be interested to find out what agencies and clients Mr. Berlin is talking about. One has to wonder whether or not it's making a difference with the quality of workers they are able to hire, and the work coming out of the agencies. As the old adage goes, "you get what you pay for."
Women’s Image Network, (WIN), The WIN Awards will be held September 26, 2005 in Los Angeles recognizing outstanding advertising from around the world that has been created, directed or produced by women OR which features female protagonists. The WIN Awards final entry call is July 29, 2005.
This is the 12th International WIN Awards show, which is produced by Women’s Image Network, and the second year including awards for advertising. Since 1993, they have produced The WIN Awards show to honor media makers in film and television who “Tell women's stories well”.
Minor Theft - over at Pitchforkmedia one can see comparisons between Minor Threats cover art and a current Nike poster. Both carry the high contrast image of a bald shaven guy sitting with his head in his arms in a staircase. Both have the words running down the right in block text: "Minor Threat" vs "Major Threat".
"You don't need a degree in graphic design to notice the similarities here. They're the fucking same. Oh, wait-- one is blue, not red. And Major, not Minor. And there are some Nike logos tossed in there. This brings to mind an interview with Vanilla Ice, defending the differences between "Ice Ice Baby" and "Under Pressure" ("dun dun dun duh-duh-duh dun" vs. "DUN dun dun dun duh-duh-duh dun")."
A rep from Discord records replied when PitchforkMedia asked "Did Nike ask permission" with :
"No, they stole it and we're not happy about it. Nike is a giant corporation which is attempting to manipulate the alternative skate culture to create an even wider demand for their already ubiquitous brand. Nike represents just about the antithesis of what Dischord stands for and it makes me sick to my stomach to think they are using this explicit imagery to fool kids into thinking that the general ethos of this label, and Minor Threat in particular, can somehow be linked to Nike's mission. It's disgusting."
The Major Threat Skateboard tour dates can be found on Nike's site Nike skateboarding where the "homage" artwork serves as a punk-nod tour poster. Is it parody? Is it a homage? Is it a lazy art director? What do you think? Thanks to salmonberry who emailed me the pitchfork link and hat tip to me3dia at Metafilter for the gossip.
The Grand Prix winners in the Cyber Lions are Crispin Porter + Bogusky website "come Clean" at Comeclean.com for environmentally friendly household products brand Method, and Sao Paulo's DDB/Brazil won for its "Reality Advertising" site for Henkel's Super Bonder Instant Glue.
The South African Playstation campaign which caffeinegoddess alerted us to earlier, Duel and War (view PS2 Duel here and PS2 War here) which was the 'great Gold hope' for South Africa in Cannes, has been axed from the competition. TBWA Hunt Lascaris' Creative Director Paul Warner, who worked on this ads had this statement to share:
"TBWA London, as custodians of the Sony Playstation account worldwide, have announced that South Africa is regrettably unable to do brand advertising on the Playstation account, the reason being that South Africa falls under the territory of London and has to get all authorisation from the London office.
London has officially ruled that 'War' and 'Duel' have been withdrawn with immediate effect from Cannes 2005 and all other award ceremonies around the world."
In the latest issue of Boards these ads were already being tipped as Gold winners, it's almost a crime that by the looks of it network politics is robbing these films of their chance. Network agencies should be about sharing ideas worlwide for worldwide clients, no? Would this not include sharing the glory when great ideas can gain great awards? Read more over at marketingweb.co.za
Sweden, Spain,, Brazil and Puerto Rican teams took home Gold, Silver Bronze and the cyber award respectivly in the Cannes Young Creatives competition. Below is the flash entry from Massielle Asencio (AD, Leo Burnett), Federico Schenquerman (CW, WING PR) and Antuan Vazquez (AD, Nazca Saatchi & Saatchi). This years brief was from Unesco, and required the ad to encourage people to learn how to read.