The website, offering internet advertising space, is made up of one page divided into 10,000 boxes, each 100 pixels in size. You can buy one or more boxes for US$100 each and cover it with a logo, which, when clicked on, transports web users to the customers' own site.
First prizes go up to $500US all the way down to $50. The site that Wired writes about, as if it's a paid placement, also doesn't not have the permission of the brands are creating contests for. They are hoping to sell the work to these brands, but well, how rare of an occassion is that? Heck, if a brand, like Coca Cola is your client, you still probably have to jump through hoops to get them to buy a good idea, let alone one by someone who doesn't understand demographics, or what really goes into creating an ad. And, not only do they try to sell only the top idea but the entire caboodle of entries they receive. Of course, *if* it gets sold they will split the profits with the top 20 people. Ok. Sounds reasonable enough of a reason for me to give up the rights to an idea. Especially if it doesn't get used.
What I'm not getting is how people are to find out that they are connected to GameTap. I've wandered through the sites and unless it's hidden deep somewhere within the site, I haven't seen any links or anything which points to GameTap. Yes, it becomes obvious that they all have something to do with video games, but is it for a particular game? Or for a new platform? Or what? Probably the best of the sites, IMHO is the Game Land Security. I found the Safety Tips pretty funny.
Heat founder Steve Stone has announced the appointment of John Elder as president and equity partner. Stone will now act as Heat's chairman and creative director. Heat is the SF-based advertising agency launched seven months ago by Stone, one of the founders of legendary ad shop Black Rocket. Elder joins Heat from Goodby, Silverstein & Partners where he was an associate partner overseeing accounts including eBay and Discover Card.
Elder joins Heat to spearhead new business development and provide strategic counsel on Condé Nast, Moderati and other agency clients. Heat is currently completing a three-spot broadcast campaign for a major advertiser set to debut in October.
"He's smart, he's funny and he's got fire in his belly. I can already tell he's got the ‘hunter' gene I've always looked for in a partner," said Stone. "We're trying to build a place where we have smart, talented people who are like magnets for clients and future employees. John is certainly one of those magnets."
Last week the NHL broke a new advertising campaign titled "My NHL". Shortly after, Martha Burk, chairwoman of the National Council of Women's Organizations, said the ad was offensive to women and was trying to sell sex and violence.
"The woman is dressed provocatively and when she asks the player if he's ready, it's a double-entendre in my view," Burk said in an interview. "She's in the ad as a groomer, a sex object.