The car audio market is getting bland so lightning audio decided to live up to their name and called in 86 the onions to shake things up a little. The result: A global brand campaign worthy of an auto-enthusiast's wall. Check out all the fancy inside.
In an advertising category where competitors traditionally show models posing in front of show cars, Lightning Audio has always stood out, building it's reputation on shock value: a metal logo, for instance, being embedded in a performance artist’s chest (much like those brass knuckle implants sported by the women under that link.). But to the growing mainstream audience, that's a bit much - not to mention irrelevant to car audio.