Adland's adnews


Husbands and wives battle for your product

Seems that the "husband/wife competing for your product" concept has been done and done and done yet again. We found three, but there are sure to be even more of these out there. SuperAdgrunts, check out the similarities in these spots for Toyota Rav4, Mercury, and Kohler.


KFC ad makes friends with DVRs

Yesterday Adweek pointed out FCB Chicago's new ad for KFC's Buffalo Snacker. The twist? You have to play the spot in slow-mo to get the "secret code" which will get you a coupon for a free sandwich. But not everyone has a DVR. So they have made the spot viewable on their website as well.

Could this be the wave of change to allay DVR fears?


Lightning Audio launches global ad campaign, poster-art for audiofiles

The car audio market is getting bland so lightning audio decided to live up to their name and called in 86 the onions to shake things up a little. The result: A global brand campaign worthy of an auto-enthusiast's wall. Check out all the fancy inside.

In an advertising category where competitors traditionally show models posing in front of show cars, Lightning Audio has always stood out, building it's reputation on shock value: a metal logo, for instance, being embedded in a performance artist’s chest (much like those brass knuckle implants sported by the women under that link.). But to the growing mainstream audience, that's a bit much - not to mention irrelevant to car audio.


Goodyear, Gripping Ad

Check out this great new ad for Goodyear:"It grips where other tires won't"

Credit is for McCann-Erickson Belgium
AD: Laurie Lacourt
Copy: Grégory Defay
photographer: Bernard Bertrand


Katjes - no, no, no!

In Denmark the candy-brand Katjes have been slapped with an ad ban. The german brand Katjes have been selling their winegums with a false promise, and a top model named Heidi Klum. In one of the ads (screenshots below) Heidi talks to the camera about inner beauty, and that red noses and big ears don't matter "'s just more to bite into" she giggles as she devours a winegum. The end tagline says "Katjes - yes yes yes!" and promises that their winegums only have 0.3% fat.


Australia asks "Where the bloody hell are you?"

Today Australia launches a new AUD$180-million international advertising campaign to promote itself as a tourist destination.

Apparently the use of "bloody hell" has sparked some controversy (is anyone surprised?) but has been defended by Tourism Australia (who also spent AUD$6.2mill testing the ads on focus groups worldwide).

Tourism Australia Managing Director, Scott Morrison described the slogan as a "uniquely Australian invitation" whilst Tourism Minister Bailey on The World Today programme referred to the expletive as "the great Australian adjective".

Check out the ad here.


A+ logo duplication

What do a Romanian pharmaceutical company and a private luxury jet arm of United Airlines have in common? Their logo. Dada dada tips us off to these logo twins. The Avolar logo (on the right) was created in 2001 by Landor while Antibiotice's logo (on the left) was created in 2005 by Grapefruit. My guess is that this is not an instance of stealing, but more along the lines of brainsync just due to the numbers of "A+" logos out there, not to mention that probably 80% of those come from companies with names like "A+ Window Cleaning", etc.


The Pixel Game NaveXXX

After sale Pixel, the new fashion is to play the game of the space! Viral marketing of the game that makes a success and has video =)

New website, clean and style. Enjoy!