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Critic Critique Thyself

commando's picture
Posted by commando on 21. February 2002 - 16:14

Though the official reason for the recent AdAge.com redesign was to make it more "reader friendly," in truth it's anything but.

While the previous version was straightforward and easy to navigate, the "new and improved" is a fragmented, frustrating mess that emphasizes graphics
over ease of use

Ad critic Bob Garfield's column has been separated from the main magazine content and shifted to a spin-off site called AdReview.com.

Garfield probably doesn't have reason to search his own archives because if he did, he might be critical of the fact that they somehow got lost in the move

The old AdAge.com site had a straightforward list of Garfield archives dating back to 1995. Only a dozen or so recent ones can be unearthed on the new site.
And the dysfunctional search engine isn't good for anything but challenging
your sanity.

Perhaps AdReview's design is an attempt to reflect many of the spots it features--all
style, no substance.

Grounds Zero's Ex Hero back at KK

dabitch's picture
Posted by dabitch on 15. February 2002 - 18:07

Tyler Whisnand, ex KesselsKramer copywriter who left Amsterdam to head up Ground Zero in New York two years ago has now returned to the land of canals, round cheese and infamous bananabars in the Red Light District. Rumours has it, he missed the canals. ;-)

Tyler will be part of the KK management team and will surely feel like a fish in water at his old home reunited with his old collegues.

Thoughts on 2002SuperbowlAds.com ?

Shrinkle's picture
Posted by Shrinkle on 15. February 2002 - 15:10

What do you all think about:



www.2002SuperbowlAds.com


The site charges for access to full screen broadband intensive ads. The site claims to be the highest quality online.

Dark Eyed Palestinian Temptress

dabitch's picture
Posted by dabitch on 12. February 2002 - 21:03

In the personal ads in the village voice this week a "dark Eyed Palestinian Temptress" says she's ready to to settle down "and go home" with a Jewish man who will "get me there." She's not alone, 16 other personal ads were placed with similar messages.

30 seconds of fame?

Robblink's picture
Posted by Robblink on 12. February 2002 - 17:59

According to Andy Warhol, everyone (even adgrunts) will enjoy 15 minutes of fame. But, how many commercials get immortalized in a TV show?

Question to adgrunts: Did an episode of Futurama make reference to a Mountain Dew commercial?

Click read more....to read more.

Doodle Trouble

Robblink's picture
Posted by Robblink on 11. February 2002 - 18:24

Doodling in class is fine. But when you cheat off your neighbor's paper, that's just bad! Ad-rag takes you back to school with these two nearly identical ads.

Click read more...

Levis copies Levis uk?

dabitch's picture
Posted by dabitch on 11. February 2002 - 3:41

Two films use the same post trick, to explain "twisted to fit" vs.. well.. what exactly? Flyweight? Lightweight jeans?
The alleged copy-catter is the by now infamous TBWA/Chait/day San fran who seem to be getting in the habit...

Super Bowl 2002

dabitch's picture
Posted by dabitch on 9. February 2002 - 6:02

Clay not only watched the superbowl - he added them on this server. All under 2002 super bowl XXXVI (ads)
Unlike ad age, we have every single one, and unlike ad age, we carry them in quicktime 5.

Ad Age's Creativity - Superbowl Spots

Robblink's picture
Posted by Robblink on 8. February 2002 - 22:35

Advertising Age's Creativity On-line magazine has a few of this year's Superbowl spots (Quicktime format).

Click here to see the spots.
TheTruth.com spots were great too.

Superbowl ads online?

dabitch's picture
Posted by dabitch on 4. February 2002 - 4:34

Yes - right now they are at http://www.ifilm.com/superbowl/0,4806,,00.html

windows media player and real audio only. Not quicktime like we do. ;-) ...

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