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Ad men seen as Laborers rather than Architects

Over at AdAge there's an article by A. Louis Rubin worth a gander: "Why Ad Agencies Are Viewed as Laborers Rather Than Architects"

J.P. Donlon, editor in chief of Directorship, a monthly publication on corporate governance, notes that the "reason why there are few communications professionals on boards per se is that only a handful understand that communications is an amplification of business strategy -- not something separate or apart from it. Certainly CEOs need to understand this as well.”
Adland: 
 

Stripping the ads away from popular sites

It's not a new phenomenon, distilling popular sites has been going on for some time. Why, RSS with complete article feeds just begs for it to be done in some cases. Why do it? To strip away the annoying ads that are invading the real estate of the sites front page of course.
Gawkerblog.blogspot.com calls itself "the ad free Gawker", and carries everything from Gawker, images and all, but the ads. BoingBoing Lite has been an ad-free version of BoingBoing for well over a year now, where you can also filter posts by writer. Page6blog lifts content from the Post and serves it fresh "without the ads and registration emails."
Hmmmm.. Methinks I see a pattern here! Will publishers seek out alternative venues of income or keep relying on the old "ads-every-frickin'-where" model that has proven itself quite fragile in print already, and is on the web engaged in a technical arms race of sorts when plugins like Adblock and Bugmenot removes the users need to register and ads from pages they surf?

Bonus for those who once loved Slashdot before the signal to noise ratio fucked up, try Alterslash the distilled digest.

Adland: 
 

Is Intel now "inside" everything?

Is Intel "inside" your photo prints?
Of all the strange things to lay claims to. Microsoft once wanted "windows" to be theirs alone, UPS laid claims to the color brown. Now Intel seems to own "inside".

Intel has successfully caused the British online photo service FotoInside Ltd to change its name to FotoInsight. Intel Europe's representative, the law firm Howrey Simon Arnold & White states in a letter to FotoInside Ltd the word "'INSIDE' format … was coined by our client in 1991 when it began using the INTEL INSIDE mark" and requests from FotoInside to change its name.

Adland: 
 

Movistar is doing instant messaging branding

Movistar, the spanish telecommunication company, is sponsoring
the letter "m" in every message typed by spanish MSN messanger users. When they type it, they see the Moviestar "m"-logo instead.

You can see what I mean at www.ninjamarketing.it. (Click on "La schermata")

Adland: 
 

Make poverty history - today. G8 rally live.

More than ten years ago a group of bright eyed students in London watched Dave Trott pace up and down in the front of the room ranting ever louder as he got himself all worked up about the world bank, and the poverty in the world. He was animated, he was agitated and most of all he had his name on three ad agency doors so we gave him our complete and undivided attention. It was at the end of the lecture, and he'd been dropping hints all along. "There's nothing stopping you guys from having a book full of creative things printed now - If you were creative enough to do it." soon followed by : "See I'm your target market."

The subject of the world bank was close to his heart, as he was convinced that the situation could be resolved by smart advertising. In broad strokes he briefed us of the scenario; four of the UK banks are in it, they lent money to the third world. The third world paid it all back already, but are now stuck paying back on the interest and making bad economic decisions in order to make the payments. If the four banks just walked away from that interest one day, the poor countries money could be used on medicine, water, and food for their own impoverished populations. But, one bank won't give up their interest unless all four banks do it. How do you make four different banks march in tune? Why advertising of course. Turn their customers against them, and they'll drop their claim. Those paying attention understood that this was to be our live brief until next time Trott came to lecture.

Adland: 
 

Monopoly on the real streets of London

Fancy a game of live Monopoly? An interesting twist on the old board game comes from Hasbro as they celebrate the 70th year of the popular game. The London edition has had a complete makeover, and there's a live game on the internet. London is the real-life playing board, while cabbies are the playing pieces. The cabbies have been kitted out with GPS (Global Positioning System) so their whereabouts are known, when they land on other players places you're fined, when others land on your property you rack up the cash. It's the world's biggest game of Monopoly and London is the worlds biggest playing board. Try it.

Adland: 
 

Save the account!

After this man is finished with you, you will take No! for an answer.

Save the Account website carries a spot here reminding us all about the dangers that ad agency accounts face and the battles our suits brave defending creative work every day. The client is enfants terribles, while the creators are ebolaindustries, Italy's first viral ad agency.

Adland: 
 

Budweiser partners up for Wedding Crashers film

New Line Cinema's upcoming film "Wedding Crashers" is being hailed by Anheuser-Busch as "one big Budweiser commercial".

Bud will use clips from the flim in two upcoming ads, something they haven't done since 1991 for "Backdraft."

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