Adland's adnews


BLEEPING FLUKE? Knorr vs. McDonald's again

Robblink who posted the Badlander "Knorr vs McDonald's" notes in the comments that The New York Post also spotted the similarities.

Sometimes the idea for an ad is so (bleeping) funny that it shows up in more than one place.
That's the polite explanation for similar television spots for fast-food giant McDonald's and Unilever's Knorr foods that aired within days of each other.

So , for anyone who missed it, here are the bleeping ads!


Advertising in online video games: check, done that.

In our best "been there, done that, doing it tomorrow"-tude, we knew we'd have to advertise in a video game eventually - since we've been writing about it so much.


85th ADC Award winners

85th Art Director's Club Award winners have been announced. At a gala ceremony at The Art Directors Club gallery on June 8, 2006, the ADC will present this year’s winners with their Gold and Silver Cubes. Check out the gold winners inside.


Guldtaggen: this years best web ad

Norways "guldtaggen" (the golden tag - geddit?) has been awarded and among the winners were Toyota Norway who together with the agency did their own live version of subservient chicken. Except in this case it was a subservient Toyota RAV4 Driver.
Viewers sent in their request to check how the car performed, many asked for dangerous stunts and pedestrian things like paralell parking, and someone even asked them to stick a pram in the back - all which the driver did as soon as the SMS request reached him and it played live on the site. Later they rounded up the best and nuttiest things done and sorted them into a replay archive.


Rexona World Cup Promotion

Rexona (Sure deodorant in the UK) have produced an exclusive football fan site for their online presence during the FIFA World Cup in Germany this summer. Visitors to this entertaining site are encouraged to create their own fan characters, or “fanimal”, to fill out a virtual stadium.

Sure "go wild" commercial in the archive
(quicktime format)
They can then upload a picture to feature in their own TV ad, and by doing so, they enter the chance to win a Klaxon horn and a digital camera.

The link to the fan site can be found here


Who's more brainless, Geico or radio listeners?

CNN/Money reports that Geico is filing suit over a :60 radio ad for Tri-State Consumer Insurance Co. of Jericho, N.Y. Why? Because Geico claims that the ad "misappropriates Geico's gecko trademark, confusing consumers into thinking that Geico's gecko is associated with Tri-State."

Ok. But, when you read what the ad is about, you have to stop and wonder, exactly how stupid does Geico think people are.


Friends of Bright

Is it just me or does it seem like there's a large proportion of interactive websites out there in the last oh, year or two where the sites are cheesy self-help groups or individuals showing how X product will help you out? The newish Friends of Bright for Orbit White gum feels an awful lot like Order of the Serpentine for Axe Snake Peel, and like BK's Dr. Angus. I'm sure there are others, but it's Friday and I'm a bit brain-fried. Feel free to add any others you can think of to the comments.


Subway Tries Lovitz and Bush

At the beginning of April Subway launched two different ad campaigns. One features John Lovitz in an attempt to bring their subs onto table tops at dinnertime. The ads were created by MMB, Boston. To go along with it, there's Subway Dinner Theatre where you can see the ads as well as watch and submit your own videos. I find it a bit odd they went with John Lovitz. Maybe they were looking for the D-list actor rate.

The other campaign was created by Source Communications, NJ and features USC running back and Heisman Trophy winner, Reggie Bush. A website Subway Fresh Buzz, goes along with that campaign as well, where you can check out daily posts in his blog, either the video or text. The site claims that it's the "website where you get the buzz on all the fresh faces, news and more — is coming soon. New blogs everyday!" Although it's been up for a almost a month with only one person blogging. Perhaps they meant new posts to the blog every day? Hard to tell. Anyhoo, read on to see the TV spots for both campaigns.