Adland - all the adnews not fit to print.
Check out the new Jeep 4x4 EVO2 Web-based video game, where you're given the chance to win a 2003 Jeep Wrangler Rubicon, a trip or a Jeep mountain bike.
Consumer interest in the game resulted in increased traffic to the Jeep Web site by nearly 85,000 people in the first three weeks with more than 20,000 consumers registering for the contest since it debuted last month, said Jeep representative Heather May.
Radio listening is highest among professional, upper-income adults, according to initial findings in Arbitron's RADAR 72 Radio Usage Report.
Top-line results from the media and marketing research company's report found that in a typical week radio reaches 99% of adults who hold a professional or managerial position and have a household income of $50,000 or more.
(click to read more)
The American Advertising Federation inducted four members into its Advertising Hall of Fame Tuesday, March 19th at a ceremony in New York's Waldorf-Astoria.
The new inductees were Katharine Graham, former chairman-CEO of The Washington Post Co.; Charles D. Peebler Jr., chairman emeritus of True North Communications; Hal Riney, chairman-CEO of Publicis & Hal Riney; and John Smale, retired chairman-CEO of Procter & Gamble Co. and former chairman of General Motors Corp.
Now in its 53rd year, the Hall of Fame is administered for the industry by the AAF. Each of its inductees receives a "Golden Ladder" trophy, which carries the inscription "If we can see further, it is because we stand on the rungs of a ladder built by those who came before us."
Charlotte Beers, top Madison ave brand manager, was hired by the white house to overhaul the US's bad image abroad. Naomi Klein has her theory on why it's not working out - the brand is too strong and the product quite different - which can be best viewed in the article Brand USA at alternet.org.
Last week, Chicago agency Leo Burnett's famous apples got rolled up into a big Publicis crepe.
Perhaps in an attempt to keep on good terms with the acquisition hungry Gallic giant (who might even snap them up some day), Ad Age saw fit to truncate founder Leo Burnett's haunting rant about when to take his name off the door.
If you haven't heard yet - Ghostonly just launched it's site. The idea being that those never-to-be-published brilliant ideas you have lying about - sometimes known as scam ads when they nab awards - should have a place to be apreciated for what they are. Great ideas. Have any brilliant ideas in your drawer you will submit - if not - why not? You've got until March 25 to get your kit together! Flash site.
And you thought getting a free ticket was neat?
US Airways announced on Monday their lastest frequent flyer award program is a trip aboard a sub-orbital passenger space ship.
No worries on getting the required 10 million frequent flyer miles, as flights are not planned until 2004.
Viacom-owned US TV network CBS is broadcasting footage, filmed by two French brothers, of the horrific scenes of the terrorist attacks on September 11, as witnessed by New York firefighters. The two French brothers had been allowed to follow and film a firefighter in his first six months on the job at a fire station near the World Trade Centre.
The program has fierce opposition from some victims' groups and fire fighters who think the timing of the broadcast, airing on Sunday, the day before the six-month anniversary of the tragedy, is insensitive.
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