Adage reports that McDonald's has yet to move forward with their placement in a rap song, which we reported on back in March. Maven who is helping in the search has presented some possibilities to McDs, but a spokesman for the company says:
"We have not identified the right opportunity. We are open to ideas to positively reflect our brand but we have not yet identified the match that we've been looking for."
There have also been delays after the plan was announced due to complaints by watchdog group The Campaign for a Commerical-Free Childhood, who said this plan created "new and deceitful ways of targeting children...listeners won't know the rappers are being paid to push Big Macs--these 'adversongs' are inherently deceptive."