Radio listening is highest among professional, upper-income adults, according to initial findings in Arbitron's RADAR 72 Radio Usage Report.
Top-line results from the media and marketing research company's report found that in a typical week radio reaches 99% of adults who hold a professional or managerial position and have a household income of $50,000 or more.

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Charlotte Beers, top Madison ave brand manager, was hired by the white house to overhaul the US's bad image abroad. Naomi Klein has her theory on why it's not working out - the brand is too strong and the product quite different - which can be best viewed in the article Brand USA at alternet.org.

If you haven't heard yet - Ghostonly just launched it's site. The idea being that those never-to-be-published brilliant ideas you have lying about - sometimes known as scam ads when they nab awards - should have a place to be apreciated for what they are. Great ideas. Have any brilliant ideas in your drawer you will submit - if not - why not? You've got until March 25 to get your kit together! Flash site.

Viacom-owned US TV network CBS is broadcasting footage, filmed by two French brothers, of the horrific scenes of the terrorist attacks on September 11, as witnessed by New York firefighters. The two French brothers had been allowed to follow and film a firefighter in his first six months on the job at a fire station near the World Trade Centre.

The program has fierce opposition from some victims' groups and fire fighters who think the timing of the broadcast, airing on Sunday, the day before the six-month anniversary of the tragedy, is insensitive.

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