Those who have paid attention (yeah, all three of you) to what I think
about RSS feeds with advertising in them, know that I've been saying that people will dump the feeds once it starts to bug them since forever, and proclaim so loud and clear in that e-book Unleash the power of RSS. RSS feeds are ads most of the time. It's usually headline + link, or headline + lead-in + link - in effect "advertising" whats new on site X. Some sites spend everything they have in their feeds, their entire post and images - these are the ones most likely to do RSS-ads.
I noticed the other day that Moonhouse beta was complaining that some feedster keyword feeds that he subscribes to were suddenly updated with only ads. Previously, the feeds would have a regular update, and on occasion an ad would appear sandwiched between the regular news - but all of a sudden he had four updates that were nothing but ads. Lets hope that was a bug. Then I stumbled over Dave Winer complaining about BoingBoings feed, as he had received the same advert seventeen times and had enough. He unsubscribed, as one would. (read more)
So what is happening to the American automotive industry? Once the envy of every even-slightly manufacturing based economy in the world, it is now on a road to suicide slowly being administered through doses of bad design, bad manufacturing, bad marketing and a total lack of understanding of where people's heads are headed.
This wouldn't be so bad if it weren't for the fact that the foreign competition (at least that part that hasn't been gobbled up by the dying giants) seems to get the idea. All they have to do is sit back, working on refining their product offerings, and watch these meatheads try and kill each other off. (more inside)
Let's just get to the point: Capital One's credit card advertising is annoying, hard to follow and stupid. It quite frankly breaks a few of the most basic rules about advertising any product, let alone something as complicated or, these days, downright scary as handling a credit card.
One: don't go so afar afield from the point at hand that you lose the hook on what your product really is. Capital One's ads for their credit cards do just this: they somehow equate credit card service charges with barbarians (they have tried others in this series, but they take this one bad step further). "Credit card charges are like barbarians attacking you every time you use them." (Not barbarians—credit cards.) Sure.
All the recent images of cocaine Kate (and no we don't mean Ashley's sister) all over the Daily Mirror caused much chatter. Would her clients dump her? Should her clients dump her? High Street giant H&M initially said that their planned campaign with Kate in McCartney's collection of clothes would still run - but have now changed their minds. Kate won't be parading on posters for H&M anytime soon, Chanel and Gucci may follow suit. Who knows what Rimmel and Christian Dior will do with all their current promotional material.
It is as if our pal caffeinegoddess summoned this when she wrote the article Brands get consumers involved in advertising, about timex, converse, Ban deodorant and Chrysler all are running competitions where the punters make the ads and can win something.
Geico wants you to submit a trailer with a concept for a feature-length film featuring the gecko, and you could win a golden gecko, a trip to Hawaaii or a bigger TV to watch these punter-made ads on. Oh joy.
Are the ad agencies fired or on vacation? Wonder what made this rash of consumer-made ads trend happen.
Paris-based Mask has created a spoof viral campaign for 'Everyday Sneakers', for Courir, a French sports shoe retailer. The virals feature a fictional Japanese businessman, Takeshi Mushido, who claims having all his staff wear sneakers is the secret to success.
The site features a two-and-a-half-minute spoof interview with Mushido on the fictional 'World Business Show', promoting his book. Other areas of the site contain an explanation of Mushido's philosophy, along with graphs proving his theory works and wallpapers to download.
There will also be guerrilla marketing featuring Mushido on the streets of Paris.