When assvertising first reared it's ugly bum I deliberately ignored it, because quite frankly shocking for attentions sake is nothing but a cheap trick. And an old one at that.
Amazingly enough, "assvertising" continued, appearing at some photography convention where long-legged models in miniskirts would bend over to reveal "KODAK" on their asses. Kodak moment indeed. Remind me to never buy their crap again. Well, we've just received a press release explaining that assvertising has finally reached Italy. This you have to read to believe.