Quantcast

Adland's adnews

 
 

The rest of the rest of the Super Bowl 2006 XL reviews

Previously third quarter 2006, now: Fourth Quarter:

Degree- "Stunt City" :30 Summary: Adaptation of the 2005 European commercial, set in a make-believe city whose only residents are stuntmen. Ad Agency: Lowe Worldwide, London
Dab:
Not new, but hey. What can is say but FAB! (Fantastic advertising Baybeh). I love it, always have. But I want the long version. Stingy! And wow, did they do the extra obvious "no helmets" sign holding and pointing for the US market only? Still five though I hate this short edit.
Caff:
Good ad, even though I've seen it before. ;) Perfect for the brand, and obviously has an international message.
Clay:
Bastards gave us the short version for the Super Bowl!? What the...!?

 

The rest of the 2006 super bowl XL reviews

Third Quarter (previously - the 2nd quarter)

Ameriquest Mortgage Co. - "Turbulence" :30 Summary: Plane turbulence creates awkward situation. Ad Agency: DDB, Los Angeles
Dab:
Hands up those who didn't see that gag coming! Oh. You didn't? Really? Does this stuff only happen to me when I fly?
Caff :
Less interesting of the two.
Clay:
Very Three's Company, and in a good way.

 

SuperBowl XL - an XL disappointment

Super Bowl XL. Was it an XL disappointment?
Just like every year, the Super Bowl commercials this year were celebrity packed. Stars included with Fabio, Nimoy, P.Diddy, Jackie Chan, Jessica Simpson, lots of sports stars and many others. Even ABC's promos for Desparate Housewives went the celeb route. Then. of course, there's the chock-a-block use of animals, from chimps to horses, bears and felt frogs.

We saw a lot of tackles (from Michelob, Bud Light, AirTran's regional spot) too. But perhaps this was the year of "destruction" with Vault, Bud Light, Degree and Toyota Tacoma using this theme somewhere in their ads.

It was also a year of emotional advertising too, with ads from Dove, Toyota Camry, the Beer Institute, and Budweiser.

But as adgrunt Tlevitz so succinctly quipped "Verdict: The Super Bowl Commerical is a Victim of Its Own Legend "
Read on for the reviews and ratings from the core Adland posse.

 

Is pre-game press of Super Bowl commercials causing disappointment?

The Super Bowl ads. Many people I've spoken with have called this year disappointing. Actually they have thought the last few years have been. I think this all goes back to "nipplegate" as well as is apart of the higher expectations people have of a "Super Bowl Commercial".

It's not just the ad rags of the journalistic world that talk about upcoming Super Bowl ads. The mainstream press gets caught up in the hype of what will air as well. This spreads to the consumers/viewers and that hype could actually be hurting the resulting opinions of the ads.

Adland: 
 

Caffeinegoddess on the The David Lawrence Show

Our very own muse the Caffeinegoddess was on the The David Lawrence Show gabbin' super bowl ads flights and flops for an hour. For only 25 cent you can download and hear that specific hour.

 

Super Bowl commercials and MRI

With all the hype around the Super Bowl and the large amount of cash companies fork over for :30 of airtime, it's not all that surprising that someone would want to connect the ongoing idea of using MRIs to measure reactions to the Super Bowl ads.

And this year, FKF Applied Research did it with the help of the UCLA Ahmanson Lovelace Brain Mapping Center. According to the preliminary results, GoDaddy.com and Bud Light's "Employee Incentive Plan" "succeeded in emotionally engaging the brain".

Adland: 
 

Oh no, Fabio!

If you thought you were safe from Fabio after the Super Bowl was over, you were wrong. I Can't Believe It's Not Butter sent out press releases touting Fabio's return to commercials for the butter-like spread.

"I'm happy to be back, spreading the news about the new, great tasting I Can't Believe It's Not Butter!," Fabio announced recently. "My romance with I Can't Believe Its Not Butter! never really ended so it is fitting that the love affair is out in the open again through an exciting new advertising
campaign."

Love affair? Oh lordy. The new spot, titled "Balloon Escape" was created by McCann Erickson, NY .

"Fabio, the epitome of romance and fantasy, was the perfect fit to continue the brand legacy and invite consumers to fall in love all over again with the new and improved I Can't Believe Its Not Butter!," said Javier Martin, Unilever US, Brand Manager, I Can't Believe Its Not Butter! "The new formulation, with more fresh butter taste will have consumers swooning."

Adland: 
Top