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Viral gives new meaning to "be the ball"

Out-Law.com reports that a viral ad by Newhaven Agency for UK Powerleague, which hosts five-a-side tournaments for companies like Bank of Scotland, 3i, and Punch Pubs, isn't being banned by the ASA after one person complained.

The viral features a woman playing with her hamster in a hamster ball, only to be interrupted by her boyfriend coming home, flicking it up to his knees and his neck, then volleying it out a fifth floor window. Once on the ground outside another man sees it and, as he prepares for a kick, the hamster squeaks. A subtitle reads: "bugger". The ad ends with the line: "Get your kicks at Powerleague."

The complaintant told the ASA "the ad was irresponsible because it condoned and could encourage animal cruelty". The ASA ruled that most people would see it as light-hearted and fanciful.

See the ad here.

As the site says "No hamsters were harmed in the making of the film, but the lead actor did stub his toe on a coffee table."

Adland: 
 

Using crack whores to sell French magazines.

Last year the London Metropolitan Police ran a poster campaign against drugs showing the effects of crack on a womans face - BBC news has larger versions of the mugshots.
While some argued that the images were a privacy violation, the woman wasn't in the UK, the images were a series of her booking photographs in the United States over the course of ten years, and as such are public record.

This is the British ad campaign is depicted top.

Now, in France there's a new magazine called Choc magazine, a 'presse a sensation' meaning it's cheap tabloid journalism worse than the Sun has to offer. They launched with the same images as their ad camapign - causing governmental agencies and charities to denounce the mag from day one. It's one thing to use the images to demonstrate the long term effects of drug abuse and street life in hopes of scaring some viewers straight, it's quite another to use it sell tabloids.
(inside is a screenshot of Choc's homepage)

Badland: 
 

Banpopups grassroots campaign lobbies to have popups banned in the US

She's mad as hell and she ain't gonna take it no more. Tammy Kendrick was so annoyed with pop-ups and pop-under popping away her time that she calculated what they cost and sent an invoice to the advertising company. When they refused to pay it, she built BanPopups.com.

Adland: 
 

It's a small ad. Such a small ad.

The Carlton Draught Big ad which is available at bigad.com.au for your viewing pleasure had to be spoofed sooner or later right? Sooner, rather than later I'd say - and sure enough leave it to the Belgians, who know a thing or ten about beer to do just that. At Smallad.be you can view the small ad.

ps - there's some previous adgrunt chatter about the Big ad here on adland as well.

Adland: 
 

Bugmenot could kill communities?

Bugmenot is the place (or toolbar widget) to turn to when you want to read the news at some far away newspaper site the insists you have to login to read anything. At least that is the basic idea, to circumvent those painfully long logins at major newspaper sites where you have to declare your age, income, gender, interests, email, car model, height, weight, number of pets and people living in your household before you can get a login pass. Those long winded forms were getting out of hand, so I see where they are coming from with the idea of bugmenot.

However, this isn't the only way to use bugmenot. You can use it to list community logins. This is not good for a number of reasons. Check out Plastic.com, Fark.com, Everything2, Livejournal, Blogger.com, and even Typekey your "protected" identity on the web. There is even a few Gravatar logins.

Why is this bad, apart from messing with the fragile sense of identity that people have in online communities? Well, I can picture astroturfers and other buzz agent types sharing login community identities via bugmenot, so that their 'campaigns' don't always look to be so obviously coming from a brand new n00b account - which is usually the quickest way to spot their kind. This is, if they have learned to share.

Adland: 
 

Now entering Dish

Bringing back memories of Halfway named after Half.com in 2000, and the failed attempt of Got Milk, CA in 2002, Dish Network is looking for a town to legally and permanently change it's name to DISH. In return, EchoStar, who owns Dish Network, will give all residents 10 years of free service.

"As part of DISH Network's re-branding efforts and new advertising campaign trumpeting 'Better TV for All,' we invite a city or town to join us by re-branding itself DISH," EchoStar President Michael Neuman said in a statement Tuesday.
Adland: 
 

Major ad campaigns debut on Web not TV

The move represents a shift in prestige for the Web. Many advertisers take commercials that appeared on television first and adapt them for the Web, while some create video meant exclusively for an Internet audience.

Click here to read the full CNN Money article.

Adland: 
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