Adland's adnews


Sheppard of Runt does SHOTS

Director Graydon Sheppard has directed this cryptic little film for the reel of reels, SHOTS magazine. It was on the DVD issue 93 that came out this week. Graydon is a new director with Runt, the youth division of UNTITLED Toronto.


Hockey Canada - because nothing else matters

Reginald Pike directors Mark Gilbert, Lena Beug and Yael Staav have just created a campaign for Hockey Canada which shows us what really matters in life - hockey! It matters more than....

(is it ok to admit that ad really got to me? I'm such a sap!)

It matters more than fresh air!

But most of all, real fans stay fans all through their lives, no matter what. This ad should get an award of some sort.

Adland: - How do you compare? is a new marketing campaign for SC Johnson's Automatic Shower cleaner. The purpose of the site is to have users post images of their shower (either clean or dirty) and write a summary of the picture or any other comments they like. These images are then voted on by viewers. The voting layout is loosely based off of where the viewer ranks an image between 1(cleanest) and 10(dirtiest). The 2 images at the end of each day voted as the cleanest and dirtiest shower wins an Automatic Shower Cleaner. When the site finishes its run, the dirtiest shower wins a $4000 makeover.


See the Internet in 3D!

3D glasses (see inside) were sent out to Volvo prospects around the world with a special VIP link printed on them. Enter the website and experience the first stop of the Volvo X-Sea Challenge event. And the internet for the very first time in 3D!

The Cape Town Experience (for english version, select South Africa):


Battle of the ad blogs winner will be announced on Sunday

I'm still getting a few people expressing concern about the voting here on the battle of the adblogs, the idea that someone, or a few, contenders are cheating is worrying some honest battlers. I must repeat though that the Adverka Russians and the Brainstorm9 Brazilians have an honest-to-god non-cheating advantage in the numbers of people who read these blogs. Don't assume that they are the cheaters beacuse of their high number of votes as they are battling each other to a pulp, I see no signs of foul play in their records in the log.

So here is the deal, while this is the very last day for you to vote - tomorrow the tenth is the end of the battle - I will take the logs home and pour through them with a fine toothed comb. If i find that:

1) One IP# actually has managed to vote more than once, it will be reduced to one vote as announced in the rules.
2) People have been using "anonymizers" (or other IP hiding software) to vote, these votes will be annulled.

Come sunday I'll show you the findings. Personally, I doubt people are cheating, but I think good of people naive that I am. ;9 This is supposed to be friendly and fun, but it's clear some players took the idea of "war" very seriously. hehe.

If you have one of those anonymizer software things installed and voted with that on, turn it off and make your vote count by voting for your favorites again. May the best blog win. Good luck to all! Battle Of The Ad blogs


Sounds like BMW

Shortly after the film "Transporter2" came out starring an Audi instead of a BMW, there was a lot of press coverage about what was construed to be the fact that BMW was abandoning "branded entertainment" as a marketing channel.
Obviously, you can watch cool films about cars in the cinema and on the Internet, but that's still far removed from the actual driving experience. The trick is getting the branded entertainment experience connected with an actual product experience…