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In-game ads get sophisticated

Online science-fiction game Project Entropia has taken the idea of in-game advertising further. Players have the tools to put up their own ads in the game.

The latest release of the game, created by MindArk PE AB of Sweden, features advertising billboards. Through a PowerPoint-like system, players create animated ads and buy time on the billboards.

So far, the ads have been promoting player-organized in-game events like fashion shows and hunting competitions, as well as businesses like stores and hunting grounds, said Marco Behrmann, MindArk's directory of player relations.

MindArk said it was the first player-oriented advertising tool built into a game.

In another virtual world, Second Life, players who master its tools can create almost anything they want, including advertising, and enterprising players have created their own ad-exchange program on a Web site.

Adland: 
 

SAS are completely lost in Gothenburg

With large billboards and newspaper ads SAS advertises their direct flights from Gothenburg to sixteen different destinations in Europe. On a map of Europe the destinations have been renamed, to Gothenburg neighbourhoods to illustrate. A pretty funny idea, if these neighbourhoods had been positioned somewhat like the neighbourhoods of Gothenburg actually are. Västra Frölunda (West Frölunda) should be out west, naturally.

Adland: 
 

Future Lions Global Student Competition - deadline, May 21, 11:59pm

06 April 2006 Future Lions Global Student Competition Announced
First-Ever Student Competition held at Cannes 53rd International Advertising Festival

In collaboration with the Cannes Lions Advertising Festival, AKQA has organised the first ever "Future Lions Competition" for advertising students around the world. The global student competition is now open and accepting entries. The goal of the competition is to showcase forward-thinking ideas and concepts created by the next generation of global advertising superstars. The Future Lions site futurelions.com includes an actionable creative brief, frequently asked questions, winning tips from AKQA's Executive Creative Directors, downloadable posters and an online submission form.

Adland: 
 

Reginald Pike direct rats.

Brian Lee Hughes directs a dead-pan delivery of garbage men throwing rats in your yard in "R.A.T." - call 1-800-got-junk to get rid of the little critters. Concept by Rethink Vancouver.

Adland: 
 

Anything But Cute ad sparks controversy

A spot that is part of the Anything But Cute campaign by BBDO Detroit for the new Dodge Caliber compact is causing a bit of a ruckus among gay advocates. The ads were created to target 25-35-year olds with "edgy", "off-color humor". Chrysler has received a number of complaints calling the spot stereotypical and "a cheap shot", although they have no plans to pull the ad.

SuperAdgrunts, check out the spot below.

Adland: 
 

The Young Guns vs The Old Ones

suture says: Here's a game where you play the five independent agencies and go against the biggest holding companies in advertising.

Dabitch notes: It's a bit like old streetfighter archade games except you toss WOM-campagns and web-pages at the boring old farts that are your opponents. Mildly amusing. Try TV, it sets them on fire! Looks like truthdaredoubledare have created this piece.

Adland: 
 

University of St. Arvin Website

New website for Kraft Easy Mac Cups. Features an interactive video area where you can make this college guy eat a bunch of stuff.

http://www.u-starvin.com

Adland: 
 

Beware of the Office invaders!

A surefire way to get sod all done today is to play Baskin Robbins Office Invaders, where the object is to knock out as many collegues as possible with rubber bands until you make it to the executive office.

Adland: 
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