Adland's adnews


Suzuki spot amended for misheard swear word

A Suzuki spot by Nexus/H has been pulled in the UK. Viewers complained they heard a man say "I fucking love you" at the end of the spot. Nexus/H had amended the spot before the Broadcasting Advertising Clearance Centre reviewed the spot, which had replaced the speaking with laughter. The agency claims that at no point did they use the "F-word", and the sound viewers misheard was laughter. SuperAdgrunts, check out the ad below and see what you hear.


Knorr vs. McDonald's

These two spots sound alike to us, but what the bleep do we know?


72andSunny Helps G4 Conceive--and Promote--New "Star Trek 2.0" Show

Los Angeles ad agency 72andSunny has teamed up with G4 to launch and promote "Star Trek 2.0," a new TV series that reinvents classic Star Trek episodes in an innovative and interactive way. In addition to collaborating with G4 on the concept for the show, 72andSunny also conceived a stop-motion ad campaign to help promote the series. "Star Trek 2.0" premieres Monday, April 10th on G4 at 11 pm ET/PT, with the promo spots "Karaoke," "Coffee Shop," "Cribs" and "Pool" breaking that day as well.


AIGA: Inequality Matters

AIGA: Inequality matters.
"Inequality of income, access to health and education, and access to markets for trade is trapping people in a cycle of poverty despite their best efforts.

The posters in the "Inequality Matters" series illustrate how much disparity there is in the world even in the fundamental human condition. "
poster set one and poster set two.

There are some really nice posters here, which one is your favorite?


Unfortunate Art Direction

I don't know why, but this sort of thing seems to only happen with meat ads. If you recall, there was that Argentinian chunk of meat - now there's Super Target's sliced ham.

Adland: redesigns, goes back to Advertising Age

Trying to get to an article on over the weekend was unsuccessful as the site was down for maintainence. The reason? A redesign which launched today. Scott Donaton gives a sum up about the redesign and the reasoning behind it. It definitely has much more of a "blog" feel to the layout now compared to before. One new plus is not having to be logged in to read the front page news. They have also added the ability to add comments to news stories. Currently their opinion poll for the site is split down the middle between "it's worse" and "it's better." Hopefully they will work out the kinks in the design, such as overlapping columns (in what I'm guessing is css) on some of the pages.


Samurai Kittens promote animated series

To promote IFC's Samurai 7, an animated adaptation of Akira Kurosawa's classic "The Seven Samurai", Cog1 has created Samurai Kittens.


Dunkin' Donuts breaks new advertising campaign

Dunkin' Donuts breaks a new advertising campaign today with the tagline, "America Runs on Dunkin'". A multi-million dollar effort by Hill Holliday, Boston, the campaign positions the brand as how keeps busy Americans fueled and on the go.

Components of the campaign include eight 30-second and eight 15-second television spots, nine radio spots, a multi-tiered print effort, in-store advertising, outdoor program and online. There are two spots are currently on the Dunkin' site. Check them out here.