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Italian communist leader uses non-conventional marketing techniques

Fausto Bertinotti, leader of the Italian communist party Rifondazione Comunista, is promoting his nomination to the primaries for the Unione, the democratic Italian party, using viral/guerrilla marketing tecniques. The concept of the campaign is a yellow post-it with the words "I want" and the claim "Attacchiamoli!" (with the double meaning of "attack them" and "stick them"). On the post-it you can write what you want for a better country and spread your claims everywhere. The post-it will be distribuited using volunteers. http://www.faustobertinotti.it

via emmebi & NinjaMarketing.

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AOL's new AIM viral campaign incomplete

As a creative director that has been hip deep in interactive since 1992, this kind of thing just bugs me.

AOL has rolled out a viral campaign for its new/improved AIM Mail product. They created what appears to be seven AIM personalities, complete with blogs, and developed viral ads for two; HelloTokyo94 and DayDreamer933.

Where AOL dropped the ball is they did not register the domains for the other personalities (BigHairGurl84, PRETTYVACANT834, etc). I can understand not producing a viral for each one, but I would have at least registered each domain for the client in case these took off.

Adland: 
 

Lambrini wants a few ugly men

Recall the story from the other week; No more pretty boys, only bald fat men in booze ads please? The ASA told Halewood International that their ads for Lambini might encourage women to drink to achieve social success - because the boys in the ads are pretty.

"We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc.
Adland: 
 

Building an image and making it stick

The increasing challenge for advertisers is to build new brands and keep established brands going in an environment where consumers can quickly and easily filter out ads. Advertisers must find new and creative ways of reaching their intended audience in order for a brand to succeed.

Global Brands
BusinessWeek/Interbrand rank the companies that best built their images -- and made them stick

Advertisers who want to reach the Bublitz family of Montgomery, Ohio, have to leap a lot of hurdles. Telemarketing? Forget it -- the family of five has Caller ID. The Internet? No way -- they long ago installed spam and pop-up ad blockers on their three home computers. Radio? Rudy Bublitz, 47, has noncommercial satellite radio in his car and in the home. Television? Not likely -- the family records its favorite shows on TiVo and skips most ads. "The real beauty is that if we choose to shut advertising out, we can," Rudy says. "We call the shots with advertisers today."

Adland: 
 

Hilarious Lance Armstrong Cartoons for Discovery Channel

For some serious laughter check out these Discovery Channel cartoon spots featuring Lance Armstrong and the ever-amazing team Discovery. The spots by J.J Sedelmaier have witty names like "Croc-Blocked" which stars Lance and none other than everyone's favourite Crocodile Wrestler...Steve Irwin! Or if you're into handlebar mustaches and chrome, watch "Chop Suey" for a cameo by the father and son stars of American Chopper. Watch Lance save the day and let the good times roll...

http://66.111.110.171/lance

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What's up with Fastclick

NewMedia Report has been reporting at http://www.nmreport.com/archives/2005/08/fast_buzz_from.php that something is up with fastclick -- that they may be ready to be bought. Rumors are abound, with former employees claiming that from the start, this was the plan.

Adland: 
 

Really powerful tools.....

I'm sure seasoned adgrunts remember Charlie Fisher, he's the fella that won the Bush in 30 seconds Moveon.org Superbowl ad competition with his film Child's Pay". Viacom rejected the ad from being aired during the 2004 bowl sadly.

So what's he done recently? Charlie and has now left Leo Burnett in Copenhagen and started his own shop, smallbutglobal. And he's made this film for V28 who make really powerful tools. No we mean really powerful.

See the film Helicopter here, or download it straight from here. (wmv file)

Adland: 
 

Chrylser adds Snoop Dog to Iacocca ad

About a month ago, I posted about Chrysler reintroducing Lee Iacocca in a spot with Jason Alexander. Now, CNN reports a new commercial which should break Saturday (tomorrow) will feature Lee and Snoop Dog in order to reach younger consumers who have no idea who Lee is.

The latest spot, which numerous media reports say should start Saturday, includes Iacocca and Snoop Dogg, whose hip-hop speaking manner in the spot seems to confuse Iacocca.

"You know, I'm not too sure what you just said. Now everybody gets a great deal," Iacocca says in the spot.

"Fo shizzle, I-ka-zizzle," Snoop Dog replies.

Iacocca is donating the money Chrysler is paying him to do these spots to a foundation he set up to battle diabetes, the disease which killed his wife. USA Today reports that Snoop Dogg told Iacocca during the filming that he has a brother with diabetes, and said he admired what Iacocca is doing.

"He's just a good kid," Iacocca told USA Today about his co-star. "I didn't understand half the things he was telling me, but it was fun."

The spot ends with Snoop Dog giving his own version of Iacocca's famous pitchline, "If you can find a better car, buy it."

"If the ride is more fly, then you must buy," Snoop Dog says.

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