I've assembled a first-of-its-kind collection of online Super Bowl ads, as opposed to Super Bowl commercials online, that might be of interest to those following the game from a marketer's perspective. It's a little rough around the edges, but please remember that it's a hobby site!
As you'll see, none of the campaigns that I've found even come close to the sophistication and quality of their television counterparts. Given the relative spend levels, I suppose that's to be expected!
Some advertisers seem to have put at least a little thought into what they were airing: (read more)